Latest Content
Key Competencies:
- Social Media
- Online Marketing Strategy & Campaign Management
- Google AdWords / Paid Search
- Google Analytics
- Search Engine Optimisation
- Project Management
- Information Design / Usability
- CMS Training
- Copywriting
- Technical Writing
- Web Content Development
Major clients/projects:
University of Canterbury (www.canterbury.ac.nz)
Social Media Editor. Managing the University of Canterbury's official social media channels, including content creation and sourcing, issues management, coordinating campaigns, analysis, moderation and strategy.
Ruapehu Alpine Lifts (www.mtruapehu.com)
Account Manager (for 7 years); production of monthly Google Analytics key metrics and marketing strategy reports; Google AdWords campaign management for all major season pass campaigns; project manager for 3 website redesigns, as well as the production of their iPhone/Android app.
Google Partners
Initiated Cabbage Tree Creative's Google Partners accreditation - including a program to up skill all online marketers in Google AdWords and gain certifications.
Website Usability
Large scale website usability projects for Te Puia and Bay of Plenty Tourism. These included Expert Reviews and User Testing.
Social Media
Social media campaign management for a number of large clients including Interflora, Visit Ruapehu, Pacific Horizon and Ruapehu Alpine Lifts.
Content Creation
Content creation and editing for a number of large clients including Kiwi Care, Ruapehu Alpine Lifts, and Destination Queenstown.
Technical Writing
Co-author of the Cabbage Tree Creative 'Complete Online Marketing Suite' - a suite of 5 guides covering the basics of online marketing. Technical writing for a number of user guides including the Cabbage Tree Creative (Thrive) and Powerfront Content Management Systems.