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The Complete Social Media Marketing Guide
The Complete Social Media Marketing Guide
Aug 04, 2021
Article
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What is a good engagement rate on social media?
What is a good engagement rate on social media?
Jul 14, 2021
Article
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5 Tips for Building Your Online Community.
5 Tips for Building Your Online Community.
Jul 08, 2020
Article
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Building a Content Distribution Process That Works.
Building a Content Distribution Process That Works.
Mar 28, 2017
Article
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A Social Media Manager's Guide to ChatGPT + Best Prompts
A Social Media Manager's Guide to ChatGPT + Best Prompts
Mar 27, 2023
Article
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Customer Spotlight: How social media unites music fans
Customer Spotlight: How social media unites music fans
Oct 04, 2016
Article
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200+ Cross-Industry Social Media Benchmarks Every Marketer Needs to Know
200+ Cross-Industry Social Media Benchmarks Every Marketer Needs to Know
Jun 29, 2024
Article
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How to Use WhatsApp for Business: Tips for Marketing and Customer Service
How to Use WhatsApp for Business: Tips for Marketing and Customer Service
May 27, 2022
Article
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Burger King's Social Media Strategy: A Brand Case Study.
Burger King's Social Media Strategy: A Brand Case Study.
Jul 27, 2020
Article
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A Beginner's Guide to Instagram Reels.
A Beginner's Guide to Instagram Reels.
Oct 28, 2020
Article

Latest Content

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Marketing Skills to Maximize Results in 2025
Marketing Skills to Maximize Results in 2025
Dec 29, 2024
Article
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What Are Instagram Highlights: Your Story's Permanent Home
What Are Instagram Highlights: Your Story's Permanent Home
Dec 29, 2024
Article
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Best Time to Post on X: Maximizing Engagement in 2025
Best Time to Post on X: Maximizing Engagement in 2025
Nov 29, 2024
Article
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11 Essential Facebook Analytics Tools for Effective Marketing Insights
11 Essential Facebook Analytics Tools for Effective Marketing Insights
Nov 29, 2024
Article
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A Guide to Instagram Marketing: Strategy and Tips for 2025
A Guide to Instagram Marketing: Strategy and Tips for 2025
Nov 29, 2024
Article
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Brandwatch Recognized as a Strong Performer in the Forrester Wave for Social Suites
Brandwatch Recognized as a Strong Performer in the Forrester Wave for Social Suites
Nov 29, 2024
Article
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Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Privacy and Security
Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Privacy and Security
Nov 29, 2024
Article
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Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Social Listening
Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Social Listening
Nov 29, 2024
Article
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Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Customer Service
Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Customer Service
Nov 29, 2024
Article
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When Gen Z Write the Marketing Script: What Brands Can Learn
When Gen Z Write the Marketing Script: What Brands Can Learn
Nov 29, 2024
Article

Articles

927
Marketing Skills to Maximize Results in 2025
Marketing Skills to Maximize Results in 2025
What Are Instagram Highlights: Your Story's Permanent Home
What Are Instagram Highlights: Your Story's Permanent Home
Brandwatch Recognized as a Strong Performer in the Forrester Wave for Social Suites
Brandwatch Recognized as a Strong Performer in the Forrester Wave for Social Suites
Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Customer Service
Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Customer Service
A Guide to Instagram Marketing: Strategy and Tips for 2025
A Guide to Instagram Marketing: Strategy and Tips for 2025
Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Privacy and Security
Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Privacy and Security
Best Time to Post on X: Maximizing Engagement in 2025
Best Time to Post on X: Maximizing Engagement in 2025
11 Essential Facebook Analytics Tools for Effective Marketing Insights
11 Essential Facebook Analytics Tools for Effective Marketing Insights
When Gen Z Write the Marketing Script: What Brands Can Learn
When Gen Z Write the Marketing Script: What Brands Can Learn
Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Social Listening
Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Social Listening
Ranking: Top 10 Medical Influencers on Instagram
Ranking: Top 10 Medical Influencers on Instagram
The Biggest Consumer Trends in Health and Wellness
The Biggest Consumer Trends in Health and Wellness
Does Scarcity Sell? How Brands Are Manufacturing Rarity to Boost Sales
Does Scarcity Sell? How Brands Are Manufacturing Rarity to Boost Sales
Social Media Monitoring: Essential Strategies for Online Success
Social Media Monitoring: Essential Strategies for Online Success
Para Athletics, Shooting & Swimming: Fresh Insights as the Summer Games Continue
Para Athletics, Shooting & Swimming: Fresh Insights as the Summer Games Continue
Social Media Flow: Seven Steps for a Seamless Content Strategy
Social Media Flow: Seven Steps for a Seamless Content Strategy
Social Media Content Plan: What You Need to Succeed
Social Media Content Plan: What You Need to Succeed
Ranking: The Top Food Influencers on Instagram and YouTube
Ranking: The Top Food Influencers on Instagram and YouTube
The Best Moments and Personalities from the Summer Games
The Best Moments and Personalities from the Summer Games
The Luxury Travel Boom: What's Still Worth the Splurge?
The Luxury Travel Boom: What's Still Worth the Splurge?
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Case Studies

74
Goodstart Early Learning
Goodstart Early Learning
Case Study | The Blakeney Group
Case Study | The Blakeney Group
How Petstock Leverages Brandwatch Across 90+ Social Channels
How Petstock Leverages Brandwatch Across 90+ Social Channels
Hato Hone St John
Hato Hone St John
Australian War Memorial
Australian War Memorial
Case Study: University of Glasgow & Neon Caffeine
Case Study: University of Glasgow & Neon Caffeine
Thrasio
Thrasio
How Supernatural and Brandwatch helped KAYAK connect with consumers
How Supernatural and Brandwatch helped KAYAK connect with consumers
How Nethodology measured the city of Barcelona's online reputation with Brandwatch
How Nethodology measured the city of Barcelona's online reputation with Brandwatch
How TSL Media Group Leverage Brandwatch to Craft Engaging Gen Z Campaigns
How TSL Media Group Leverage Brandwatch to Craft Engaging Gen Z Campaigns
Brandwatch Case Study: Samsung
Brandwatch Case Study: Samsung
Pierre Fabre group uses Brandwatch social listening
Pierre Fabre group uses Brandwatch social listening
These Brands Got Crisis Management Right
These Brands Got Crisis Management Right
Insta360
Insta360
Case Study | Base Beauty
Case Study | Base Beauty
Sweetwater
Sweetwater
American Airlines
American Airlines
Ogilvy
Ogilvy
Wargaming
Wargaming
AOL
AOL
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eBooks

9

Infographics

5

Reports

11

Videos

2

Webinars

8

A platform for social media monitoring, engaging, publishing, analytics and managing customer data. Falcon enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.

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927
articles
74
case studies
9
ebooks
5
infographics
11
reports
2
videos
8
webinars