Falcon.io

Falcon.io

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How to Use Social Media Effectively for Market Research in 2025
How to Use Social Media Effectively for Market Research in 2025
Apr 02, 2025
Article
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The Complete Social Media Marketing Guide
The Complete Social Media Marketing Guide
Aug 04, 2021
Article
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What is a good engagement rate on social media?
What is a good engagement rate on social media?
Jul 14, 2021
Article
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5 Tips for Building Your Online Community.
5 Tips for Building Your Online Community.
Jul 08, 2020
Article
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A Social Media Manager's Guide to ChatGPT + Best Prompts
A Social Media Manager's Guide to ChatGPT + Best Prompts
Mar 27, 2023
Article
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Building a Content Distribution Process That Works.
Building a Content Distribution Process That Works.
Mar 28, 2017
Article
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Customer Spotlight: How social media unites music fans
Customer Spotlight: How social media unites music fans
Oct 04, 2016
Article
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200+ Cross-Industry Social Media Benchmarks Every Marketer Needs to Know
200+ Cross-Industry Social Media Benchmarks Every Marketer Needs to Know
Jun 29, 2024
Article
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How to Use WhatsApp for Business: Tips for Marketing and Customer Service
How to Use WhatsApp for Business: Tips for Marketing and Customer Service
May 27, 2022
Article
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Burger King's Social Media Strategy: A Brand Case Study.
Burger King's Social Media Strategy: A Brand Case Study.
Jul 27, 2020
Article

Latest Content

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Social Bookmarking Websites: The Marketer's Guide for 2025
Social Bookmarking Websites: The Marketer's Guide for 2025
Jul 21, 2025
Article
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11 Best LinkedIn Analytics Tools for 2025
11 Best LinkedIn Analytics Tools for 2025
Jul 15, 2025
Article
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Top 9 YouTube Analytics Tools for 2025
Top 9 YouTube Analytics Tools for 2025
Jul 10, 2025
Article
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How Clinical Partners Uses Brandwatch to Stay Ahead in Mental Health Conversations
How Clinical Partners Uses Brandwatch to Stay Ahead in Mental Health Conversations
Jun 28, 2025
Case Study
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Advertising Research: Driving Better Ad Performance With Data and Insights
Advertising Research: Driving Better Ad Performance With Data and Insights
Jun 20, 2025
Article
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Brand Audit: 7 Steps to Evaluate Your Brand's Health (With Checklist)
Brand Audit: 7 Steps to Evaluate Your Brand's Health (With Checklist)
Jun 20, 2025
Article
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From Gen Z to Baby Boomers: How Do Different Generations Talk About Food?
From Gen Z to Baby Boomers: How Do Different Generations Talk About Food?
Jun 18, 2025
Article
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One-to-One Marketing: 6 Strategies to Transform Customer Relationships in 2025
One-to-One Marketing: 6 Strategies to Transform Customer Relationships in 2025
Jun 15, 2025
Article
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Generation Insights: What's With Gen Z's Shoe Obsession?
Generation Insights: What's With Gen Z's Shoe Obsession?
Jun 05, 2025
Article
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Brand Monitoring in 2025: Why It's Essential and How to Master It
Brand Monitoring in 2025: Why It's Essential and How to Master It
May 22, 2025
Article

Articles

945
Social Bookmarking Websites: The Marketer's Guide for 2025
Social Bookmarking Websites: The Marketer's Guide for 2025
11 Best LinkedIn Analytics Tools for 2025
11 Best LinkedIn Analytics Tools for 2025
Top 9 YouTube Analytics Tools for 2025
Top 9 YouTube Analytics Tools for 2025
Advertising Research: Driving Better Ad Performance With Data and Insights
Advertising Research: Driving Better Ad Performance With Data and Insights
Brand Audit: 7 Steps to Evaluate Your Brand's Health (With Checklist)
Brand Audit: 7 Steps to Evaluate Your Brand's Health (With Checklist)
From Gen Z to Baby Boomers: How Do Different Generations Talk About Food?
From Gen Z to Baby Boomers: How Do Different Generations Talk About Food?
One-to-One Marketing: 6 Strategies to Transform Customer Relationships in 2025
One-to-One Marketing: 6 Strategies to Transform Customer Relationships in 2025
Generation Insights: What's With Gen Z's Shoe Obsession?
Generation Insights: What's With Gen Z's Shoe Obsession?
Brand Monitoring in 2025: Why It's Essential and How to Master It
Brand Monitoring in 2025: Why It's Essential and How to Master It
The Complete Guide to Cause Marketing
The Complete Guide to Cause Marketing
Organic vs. Paid Social Media Marketing: Finding the Right Balance for Your Brand
Organic vs. Paid Social Media Marketing: Finding the Right Balance for Your Brand
18 Social Media Holidays to Celebrate This June
18 Social Media Holidays to Celebrate This June
Top PR Campaign Strategies for 2025: Boost Your Brand Effectively
Top PR Campaign Strategies for 2025: Boost Your Brand Effectively
How to Use Social Media Effectively for Market Research in 2025
How to Use Social Media Effectively for Market Research in 2025
The Biggest Talking Points, Brands, and Celebrities from the Super Bowl 2025
The Biggest Talking Points, Brands, and Celebrities from the Super Bowl 2025
The Rise of Onyx Storm: How BookTok is Breaking Records
The Rise of Onyx Storm: How BookTok is Breaking Records
8 Best Ways: How to Boost Organic Posts for Maximum Engagement
8 Best Ways: How to Boost Organic Posts for Maximum Engagement
The Decline in New Year's Resolutions: What Brands Can Learn in 2025
The Decline in New Year's Resolutions: What Brands Can Learn in 2025
Marketing Skills to Maximize Results in 2025
Marketing Skills to Maximize Results in 2025
What Are Instagram Highlights: Your Story's Permanent Home
What Are Instagram Highlights: Your Story's Permanent Home
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Case Studies

76
How Clinical Partners Uses Brandwatch to Stay Ahead in Mental Health Conversations
How Clinical Partners Uses Brandwatch to Stay Ahead in Mental Health Conversations
Case Study | Nilfisk
Case Study | Nilfisk
Goodstart Early Learning
Goodstart Early Learning
Case Study | The Blakeney Group
Case Study | The Blakeney Group
Hato Hone St John
Hato Hone St John
How Petstock Leverages Brandwatch Across 90+ Social Channels
How Petstock Leverages Brandwatch Across 90+ Social Channels
Case Study: University of Glasgow & Neon Caffeine
Case Study: University of Glasgow & Neon Caffeine
Australian War Memorial
Australian War Memorial
Thrasio
Thrasio
How Supernatural and Brandwatch helped KAYAK connect with consumers
How Supernatural and Brandwatch helped KAYAK connect with consumers
How Nethodology measured the city of Barcelona's online reputation with Brandwatch
How Nethodology measured the city of Barcelona's online reputation with Brandwatch
How TSL Media Group Leverage Brandwatch to Craft Engaging Gen Z Campaigns
How TSL Media Group Leverage Brandwatch to Craft Engaging Gen Z Campaigns
Brandwatch Case Study: Samsung
Brandwatch Case Study: Samsung
Pierre Fabre group uses Brandwatch social listening
Pierre Fabre group uses Brandwatch social listening
These Brands Got Crisis Management Right
These Brands Got Crisis Management Right
Insta360
Insta360
Case Study | Base Beauty
Case Study | Base Beauty
Sweetwater
Sweetwater
American Airlines
American Airlines
Ogilvy
Ogilvy
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eBooks

9

Infographics

5

Reports

12

Videos

2

Webinars

10

A platform for social media monitoring, engaging, publishing, analytics and managing customer data. Falcon enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.

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945
articles
76
case studies
9
ebooks
5
infographics
12
reports
2
videos
10
webinars