Learn more about me and my work at https://www.valeriapepita.com/ I am a marketing expert with extensive experience in developing content strategies to support overall business growth. I specialize in ensuring consistent brand identity across various channels, languages, and formats. Additionally, I actively invest in developing my leadership and management skills, specifically in topics such as leadership and change, diverse team management, and coaching and mentoring techniques.

There is always room for improvement, passionate about advertising, designs & communicational strategies.

Experienced Marketing Writer with a demonstrated history of working in the computer software industry. Skilled in Search Engine Optimization (SEO), Copywriting, Email Marketing, Translation, and Market Research. Strong media and communication professional with a Bachelor's degree focused in Marketing from KNUTE.

I help customers recognize value throughout their business lifecycle by developing data-driven, actionable product marketing strategies that exceed desired outcomes for customer awareness, acquisition, adoption, retention, and expansion. To achieve this, I create a customizable and repeatable framework based on a 3-step process: Ready – Set – Go, or assess (what we need to accomplish), enable (how we can accomplish), and execute (let's do it!), resulting in a measurable impact on performance and revenue goals. SKILLS: • Product Marketing Alliance: Product Marketing Certified • Messaging & Positioning • Go-To-Market (GTM) Programs • SaaS Marketing Strategy • Customer Lifecycle Management • Partner Lifecycle Management • Channel/Partner Marketing • Customer Success • Onboarding • Enablement • Integrated Marketing Campaigns • Partner-led Demand Generation • Digital Marketing • Trade Shows & Events • Upselling & Cross-Selling • Retention Marketing • Cross-Functional Collaboration • ROI/Data Analysis • Project Management • Team Leadership & Development • Mentoring & Coaching • Processes/Playbooks • Budgeting • Relationship Building • Change Management TECHNOLOGIES: • Salesforce.com (SFDC) • Marketo (basic know-how) • Zift Solutions Channel Marketing Automation and PRM Platform • Allbound PRM/Partner Portal Platform • ChurnZero Customer Success Management Software • Outreach

Playing with words and copy is my happy place. Experienced copywriter and marketer with a demonstrated history in both the media and ecommerce industries. You can learn more about me and my work at the under-construction www.valerieshore.com :)

Val Vacante is an award-winning, creative catalyst and global innovator. As the VP of Solutions Innovation at Dentsu, she uncovers cultural trends, commerce dynamics, and emerging technologies to shape next-generation product innovations, and solutions impacting the way people connect and experience the physical and digital world. Val is the product lead and innovator behind the Meta Global Messaging Alliance and Intelligent Messaging, Dentsu's first-of-its-kind full suite of end-to-end messaging innovations designed to accelerate 1:1 conversational messaging, AI-amplified assistance, and human connection – showcased at CES, SXSW, Cosmoprofs and featured in Digiday, MediaPost, Retail Brew and more. She is the co-creator behind Dentsu NXT Space, a co-space for rapidly realizing the future of AI, 3D spatial environments, and everyday tech tools in collaboration with Microsoft, LinkedIn and HeadOffice.space featured in PSFK’s, “Best of CES,” Forbes, Fast Company, Digiday, Coindesk, Metaverse Post and more. Val is also the co-creator of ShopNXT™ — Dentsu’s retail innovations focused on helping brands create more personalized shopping experiences increasing loyalty, sales, and customer joy. The ShopNXT suite of products has been named top product picks at CES by PCR Magazine featured in CNET, The Drum, PSFK, eMarketer, MediaPost, PCR among others. Additionally, Val architected and launched NXT Intelligence™ an innovation platform featuring 12 technology, innovation, and brand solutions designed to rapidly explore, evaluate and evolve business growth opportunities. Her latest work focuses on connected experiences, emerging technologies, gaming, retail and play. She is also the Founder of the strategy and innovation firm Collabsco; where she pioneered award-winning digital products and connected experiences across IoT, AR, VR, voice, robotics, and the first  connected play landscape featured in VentureBeat, The Drum, VRScout, and more. Her portfolio includes over 50+ brands including Microsoft, Hasbro, Mattel, Disney, Bandai Namco Entertainment, PepsiCo, P&G, Nestlé, Mercedes-Benz, MINI, AT&T, Vodafone, Honeywell, Sleep Number, Dell, MERGE, WowWee and Virsix Games, among others. Val has been named one of the Top 25 Women in Tech by PCR magazine, Women in Tech Global Product Management Leader of the Year, The Most Powerful Women in Technology, by CIO Views and 40 Over Forty. She serves on the Fast Company Executive Board, SXSW Innovation Advisory Board, is a Global Expert to MassChallenge, an international speaker and writer. RESUME shorturl.at/imxBT

➥ I'm a SEO Manager with 7+ years of experience in highly competitive niches ➥ Managing multiple projects and work streams, organizing the team's workflow ➥ Top-notch understanding of Google's algorithms, professional Off/ On/ Technical/ Before/ After/ Under/ In/ Above/ Behind Page Optimization