Browsing Creators
CEO of Customer Camp // Stop Guessing. Market Smarter.
Do you know *exactly* which customers to target and what fuels their buying decisions?
If not, growth will always feel painfully slow.
I can help.
Hey, I’m Katelyn Bourgoin. I'm a marketer by trade and a 4X founder by choice. My specialty is helping growth-hungry teams figure out what triggers customers to buy so they can market smarter.
I've been called an "influential entrepreneur" by Forbes and named as one of the "top 20 wonder women of SaaS marketing and growth." I’ve run my own branding agency—reeling in clients like Target and Holiday Inn—built and sold a restaurant consulting business in under 2 years, and founded a VC-backed tech company that Inc. Magazine once called “the next LinkedIn” (spoiler: that last one didn’t quiiiiiiite go as planned).
Over the years, I’ve been featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, Bustle, and more. That's my professional highlight reel... but what does any of it really mean? And why should you give a damn?
Well, it means that I've been in the game long enough—and made enough mistakes along the way—that I know some stuff. I founded Customer Camp because I was sick and tired of watching smart people struggle. We help teams to focus on what matters most, yet is often neglected: deeply understanding their customers.
After all... whoever gets closer to the customer wins.
Partner
Sr. Production Manager, Digital & Multimedia at Aprimo
Video producer. Marketing Cheat Codes podcast showrunner. Animator. My main goals are to educate and entertain. At Aprimo, a B2B SaaS company, I am the primary resource for development of video, audio, photography, and motion graphics-based projects across departments. Playing a critical role in the global brand experience through digital media deliverables and processes that guide marketing and field efforts, I have a continued focus on Aprimo’s overall visual representation and customer experience, both online and in-person.
My background is in education, events, documentary production and advertising, with projects that have been used at international conferences, screened at major film festivals, played on television, radio, and print. After early work at Leo Burnett and leading student filmmaking programs with Adobe at Cannes and Sundance, I completed a Master of Science in Digital Cinema Production. The classroom was still calling my name, so I taught advanced multimedia courses at a college prep school in Chicago, then moved on to manage the video studio and create curriculum content for the first fully accredited online culinary program. Over the past decade I also worked on large-scale physical events, and spent several years as project manager for a virtual event and live-streaming platform, building digital experiences and global product launches for tech companies, nonprofits, and publishers. When I'm not working or volunteering, you can find me going analog, exploring parks and nature with a film camera in hand.
Partner
Entertainment Marketer
Vannesia Darby is an entertainment marketer who has launched campaigns for Sony Music Entertainment, Universal Music Group, the YMCA and more. A dynamic public speaker and writer, her works have been featured in publications such as Teen Vogue, Thought Catalog, and The Drake Management Review.
In 2016, Darby founded the agency, MOXIE Nashville which provides creative services to clients in the entertainment industry. She is currently a Digital Marketing Manager for Shondaland.
Most recently awarded the 2023 Volunteer of the Year Award from the Nashville Chapter of the American Marketing Association, Darby is currently pursuing a PhD in Management with a marketing concentration at Kennesaw State University.
Memberships and Affiliations: Middle Tennessee State University Alumni Board of Directors, Delta Sigma Theta Sorority, Incorporated, Urban League Young Professionals of Middle Tennessee, American Marketing Association (AMA), African American Marketing Association, Bradley University Black Alumni Alliance.
Digital marketing || SEO
Experienced Search Engine Optimization Executive with skilled in SEO, On-page, Off-page, Analytics methodologies to improve online business multi-fold. Strong marketing professional with a MBA degree holder specialised in Sales and Marketing from Chitkara University and Bachelor's degree focused in commerce from Delhi.
Enabling global startups to build brands that are loved 💜 | Brand strategist, Storyteller and Communications consultant | Linkedin Top Voice ‘21 | Speaker & Advisor |
Tl;DR Version
| Brand Strategy, Copywriting and Strategic Communications, LinkedIn pro user since 2017 |
👉 To know more about my work visit: www.vanshichats.com
Now for the long(er) version-
Is it strange to start an 'about me' thanking your school and parents for what today is your passion and, career path?
Absolutely not. Give credit where it's due.
Being born and brought up in Dubai, English was my first language; by my parents and school.
👉🏽What started off as weekly spelling tests when I was between the age group of 5-8, grew into me becoming an avid reader, which finally transpired into attaining an A grade in my GCE O Level examination and 82% in my TOEFL.
👉🏽Fun fact: French was my second language and Arabic was my third.
During the summer hols, I was lucky to have travelled the world; I've been to London, Paris, Kenya, Belgium, Bangkok, Singapore, Malaysia, Florida, New York and a couple others I'd need to surf through my albums to remember.
Right before I graduated, I knew I had to take on challenges that would help me push the comfort zone envelope:
> I conceptualized, managed and ran two-yearly charity concert-style events the same title; 'Cambridge For Charity' in 2009 and 2010. The charities we donated to were The Red Crescent Society in 2009 and The Dubai Autism Center in 2010.
> I attended the Global Young Leaders Conference 2010, held annually in USA. I was amongst 500+ of the brightest minds globally.
After a gap year, I went on to pursue my undergraduate degree at Northeastern University and graduated in 2016 December with a BSc. Marketing and Management.
👉🏽While I was studying, I was very active within communities, at school and outside
I volunteered via Big Sister Association, Boston for over 2 years
I danced on stage at almost every Nataraj and Dance For Me
I attended sessions hosted by the NU Entrepreneur's Club
I travelled to parts of California, Arizona, Illinois, Wisconsin, Connecticut, New Hampshire, Maine, New York.
It was an extremely fulfilling, opportunity-grabbing, exciting, deep-learning experience at Northeastern University in Boston, while I was there 2011-2016.
In 2018, I moved to India, and, it was quite the change! Since moving here and writing this today (Jan 2020)...
👉🏽I've worked in eCommerce, Fintech and, Design using my skills to build their brand and strengthen communications.
👋🏽If you see an opportunity for us to work together please reach out to me via https://linktr.ee/Vanshikamehta
Sales @ Chargebee || Dilettante Writer
As sales and a writing enthusiast, I absolutely love everything organised.
As an AE at Chargebee, the core KRA is to lead high-velocity revenue generation in North America. Maintaining relations with clients and helping them understand the importance of subscription management software too are the key areas where my responsibility lies.
- Achieved 121% of targets in the first quarter - AMJ'22.
- Achieved 110% in JAS'22.
Prior to this, I was a Senior BDR - New Business and Customer Cross Sell and Upsell at Zycus. Immensely obsessed with gap selling and farming, more than hunting. Achieved 130% target in 2020-21 and lead a team of 3 BDAs to ramp up and perform exceptionally. :)
When I am not working, I can be found writing poems and blogs. Check my website out: www.varenyapenna.com :) Ping me if you want to talk about sales, writing or psychology!
Varsha wears many different hats of writing, editing, proofreading, researching, and freelancing across various mainstream publications. My hobbies include reading, movies, music, and learning new languages. Thanks for joining me on this exciting new blogging journey. Happy Reading!
