Seasoned growth practitioner experienced in digital marketing, product management and business development. Almost a decade of hands-on experience across SaaS and DTC companies. Data-driven product marketer focused on the outcome rather than the output. I’m constantly learning and working alongside positive folks and team players. A problem solver and multilingual negotiator. 📋 I’ve been fortunate to work closely with companies: PepsiCo, Rosneft, Mercedes-Benz, Oath.com, Travel.com, Avilon, Bitrix24, BitDefender and others. Industries I’m exploring: MarTech, eСommerce, New Media, Gaming, Big data, CRM, HealthTech, DTC CE and others. ✔ I enjoy iterating my way to the most scalable digital marketing playbooks for growing revenue, user acquisition and customer happiness. I work with PLG/SLG approaches, CJMs and UBP models to facilitate and increase the effectiveness of SDRs job. I also experiment with building growth engines that timely deliver across pipelines. Here is my marketing toolkit used for day-to-day work: paid ads across various DSPs, market research, in-depth marketing analytics and customer engagement/intent data, A/B experiments, SEO, gated/ungated content production, landing pages, marketing automation (email, SMS, push etc.), web design and UX, partnerships (referrals, LTDs, listings, sponsorships, product reviews and articles etc.), PR, branding and positioning. building ecosystem microservices, and other inbound/outbound efforts. Generally speaking, I've been working on each step of the customer lifecycle: reach, acquisition, conversion, retention and loyalty. Demand and lead generation are two funnel stages I'm currently mostly focused on. 😀 In my spare time, I swim and cycle. Fishing, playing video games, watching epic movies and spending time with my lovely family - is my joy. 📈 Key personal object - to remain valuable and bring significant contributions to help businesses unlock their growth potential thru digital marketing. I’m constantly looking for opportunities that lie between fields of expertise. I enjoy exploring all those intersections and am open to new digital marketing journeys. ✌️ Thanks for visiting my profile.

I've built my first website on "Geocities" almost 20 years ago - Featuring my friends' skateboarding crew when I was 14 y/o. As a former touring (and broke) musician, I looked for ways to allow me to work while I was touring the world playing my RNR to thousands of people and the web was, once again, there for me. I started to build websites for clients from the back of the van (and sometimes the odd broom closet) and my passion for the field grew with each project. When the band finally broke up I moved from the van to a tiny room at home, then to a larger room with one employee sitting right next to me all the way to having my own agency with 12 guys on my team. Between then, through my WordPress agency years later, we created 600+ websites using WordPress. When I was running my agency, we were juggling multiple projects and learning how to serve our clients efficiently as we were growing. It became obvious that we needed to realize that our team and our clients live in different realities. While we, as web builders, look at a website, we see the layout, the colour schemes, the user experience, we see the “matrix”, while when our clients are looking at a website, in most cases, they see a rectangular box with colours and text. Starting from this point, we created a tool that was meant to simulate the experience of having the client standing next to you, pointing at different sections of the screen as they speak. As simple as it gets. So we initially built it as a very scrappy tool for us to use internally. And, It worked like magic! After a short beta stage, we learned that our biggest competitor is actually Emails. With more than 70% of the market still using emails as their main communication tool about bugs, content, and design changes. An email is a 30+-year-old tool that was meant to replace physical letters. It’s far from being designed for our use case and that’s why we see some much back and forth, frustrations, and headaches trying to get on the same page as our clients as website creators. We felt it was time for a designated platform for WordPress professionals to manage their entire project with the tools that work with you rather than fight against you. This Is What We're Here To Fix with ATARIM!

Working in the intersection of healthcare, management and technology. Founder of Live Healthcare, sold to Informa (LON:INF). Investor at Vitta, sold to Stone (NASDAQ:STNE). Co-Founder & President of Sami (raised US$55M to date from 4 out of the 5 most active tier 1 VCs in LatAm)

Experienced Client Services leader with a demonstrated history of working in digital media revenue operations and partnerships. Skilled in: Management & Leadership, Operations, Account Management, Partner and Vendor Relations, Customer Success, Digital Strategy, Campaign Management, Data & Media Buying, and Recruitment Marketing. I am also proficient in hip-hop dance, love training for and running marathons, and own an apparel line called Neon Warwick: www.neonwarwick.com

Leverages skills in event management, marketing, communications and project management to execute events that optimize lead generation, ROI and brand awareness aligned to sales and marketing strategy. Creates marketing plans by translating business objectives into defined strategies and tactics; develops clear requirements and provides precise direction for project teams and agency resources. Frequently recruited by senior leadership to build and transform events management programs. Utilizes business intelligence and industry trend data to optimize MQL, SAL, and SQL performance. Strong relationships throughout all levels of the organization. Areas of expertise include: Event Strategy & Logistics; Vendor Relations; Budget Management; Cross-functional Collaboration; Event Staffing & Training; Site Selection; Strategic Communications; Lead Generation; Tracking & Reporting

As a marketing leader in early, mid-stage, and late-stage startups, I have seen the journey from $1M to over $200M ARR. I’ve built and coached teams to win across market segments in multiple product categories: data, analytics, CX, CRM, and security. My sweet spot lies in developing differentiated positioning and messaging with storytelling and asset creation that empowers the organization to win. At Valimail (Series A/B security startup): ► First senior marketing hire; built the product marketing function from 0 to team of five ► Worked with the founders to simplify messaging for a highly complex anti-phishing solution that accelerated DMARC enforcement. DMARC is an arcane but rapidly growing email authentication standard in DNS ► Drove Valimail’s transition from a seed round brand to a category-defining challenger brand as the company grew from $1M to $8M ARR and 20 to 100 employees At Freshworks (Series G/H, IPO-ready CX products): ► Challenge was to lay the groundwork for the IPO as leadership transitioned from India to the United States. Building on an SMB foundation, it was also imperative to grow up-market and increase ACV with bigger enterprise deals. ► Worked with CMO to simplify the company’s patchwork of multi-product messages, developed the company narrative, and trained the global sales team. New “Customer-for-life Software” platform messaging aligned a diverse group of products and moved Freshdesk from four years in “niche” to the only “visionary” of the 2020 Gartner Magic Quadrant ► Experienced rocket-ship growth; $150M to $225M and 1,000 to 2,000 global employees (managed team of 15, with 5 directs) At Heap (Series C/D analytics products): ► Led the 2021 repositioning of the company from point analytics solution to Digital Insights Platform. ► Launched Heap Illuminate, an automated data science capability that reduces time-to-insight and reveals hidden friction in the customer’s digital experience. ► Launch generated $10.65M in pipeline and provided air cover for Heap’s $110M Series D raise (a 4x valuation increase from $255M to $960M). ► Firm grew from $38M to over $60M ARR and 200 to 335 employees. Managed team with 4 directs. As a leader: ► I’m a coaching manager that promotes a fun, collaborative environment and growth mindset. Past direct reports have been promoted to Director-level and beyond after working with me. ► I flex my management style from consensus-driven to servant-leader to directive as needed to make people around me successful and drive business outcomes. Portfolio: www.vivekasija.com