Marketing executive with two decades of experience in SaaS marketing, eCommerce, and customer service. Currently building one of the fastest-growing companies in the United States by leading and serving a results-driven, world-class, diverse team who feels empowered to do their best work.

I really enjoy being a B2B copywriter, and it's a skill I constantly cultivate. I focus on precisely fulfilling specified copy needs at every step, whether it be SEO copy, webpages, video scripts, emailers, or printed documents.

Comfort is not achieved by doing what is comfortable. Practice makes progress. Leave people better than how you found them. The environment is important - all people are equal. A mack of all trades - a master of me.

Recruitment is the art of attraction and science of persuasion. We live and die by the quality of people we put in to your business. Having the ability to attract the best quality candidates is what we have excelled at since day 1. Combining that with our ability to comprehend and execute a brief means that people have said a lot of nice things about us. I only want to work with progressive companies that are making positive changes to the world. I specilaise in telling their story and giving representation the importance it deserves in the crowded marketplace! We do this through our RPO, Retained and Exclusive recruitment offering. If you’re desperate to talk to me, you can book a slot straight in to my diary here: https://calendly.com/oxsevenwill/15min?month=2020-05 01865 956742 020 39781231 will@ox-seven.com or will@you-exclusive.com

Humans thrive on engagement. Being engaged, creating an emotional connection with someone as their take their first steps with you, or just reassuring them you still know them and care about them, this is the experience humans react to. Get it right and you can build trust to take that first commitment. Get it right again and again as your relationship grows and you don’t just earn the right to keep (and grow) them but they’ll actively promote you ahead of your competition. Get it wrong, turn them off and they’re a pretty unforgiving lot... Speak to any modern C suite executive and they’ll share a passion for their customer experience - and so they should. As leading brands have proven time and time again getting this right is a key ingredient to building a successful business. However too often the experience brands curate for their customers falls short of the vision. They aren’t engaged. All too often the culprit is data - not the lack of ideas or an inability to execute, or a lack of appropriate CX technology!! For decades data has caused headaches - it’s fragmented, disorganised, held in silos by different parts of your organisation, and exponentially growing in volume. As if that wasn’t enough you need to make decisions about a customers experience in real time - do or die! Oh and a fast evolving governance and regulatory environment means that if you get it wrong not only will your business be subject to heavy penalties but your brand, reputation and the trust you’ve been carefully building with customers could be permanently tarnished. For over two decades, I’ve been helping CMOs drive business growth, and prove their impact as marketing professionals. I’ve seen many new genres of marketing, advertising and data technology arrive, mature and evolve - along the way a few have gone but most have flourished fuelled by the evidence of what happens when you “get it right”. But it’s a complex world and many businesses really struggle successfully translating vision to strategy and through to execution. I have a sincere passion and curiosity for how businesses can improve how they acquire, grow and keep their best customers by leveraging the right mix of marketing, advertising and data technology in their customer experience. After all it’s all I’ve been talking about for over two decades! I’d love to help you too. Let’s connect, share ideas, inspiration and success.