"Strategic planning is not strategic thinking. Indeed, strategic planning often spoils strategic thinking, causing managers to confuse real vision with the manipulation of numbers." — Henry Mintzberg Will brings a wealth of experience with several of the best-known and most successful companies in experience design, healthcare, and the consumer web. He focuses on integrating design thinking and service design to delight customers and increase profitability. Essential to that effort is the development of future-casting organizational transformation teams that can work seamlessly across organizational functions—an area where Will brings deep expertise. Equal parts business strategist and creative visionary, he has served as a principal and executive creative director for design organizations and functions where he built teams, a client base, and products and services from the ground up. He holds patents for several products he designed in online search and navigation systems. Will has led transformation initiatives for Fortune 50 companies across a range of industries, as well as for start-ups and nonprofits. He has designed and built out enterprise digital/product transformation offices to sustain cultures of continuous change. He advises clients on driving innovation and the behavioral and culture change required to support it while creating products, services, capabilities, and ecosystems that improve the bottom line. Will is inspired by the next generation of design thinkers and agile practitioners. He has been a lecturer in the graduate design, technology, and business strategy programs as Design-Thinker-in-Residence at NYU’s Stern School of Business. Will has taught and facilitated design thinking sessions with Simon Sinek with TED Global Prize winners. He holds a Jonah, certified in Theory of Constraints from the Goldratt Institute, and more recently, he is the author of “Designing Resilience: The Strategy, Structure, and Spirit of Enterprise Agility.” Will lives on Miami Beach with his wife, Rabbi Laila Haas, and their infant son, Asher who is quickly approaching his third birthday and can't wait to travel the world.

I help ecommerce and SaaS businesses accelerate their revenue and user growth using modern, intelligent strategies. I'm currently the founder and CEO of Elumynt, an ecommerce marketing agency and the head of marketing for Sellbrite, a SaaS company that focuses on multichannel ecommerce growth and management. My team and I have worked with companies such as Nike, Nickelodeon, Humana, Jack Daniels, Allen Edmonds, Duluth Trading Company, Aerosmith and more. I recently helped a client earn 5,601% ROAS (Return on Ad Spend) on Facebook ads, helped a large ecommerce store double their organic search traffic (120% increase) in just one month of only doing on-page technical SEO improvements, and I helped a B2B SaaS blog grow from roughly 20k monthly visitors to over 100k monthly visitors in under 2 years. I'm also a regular contributor to many large publications including Entrepreneur, Fast Company, Shopify Plus, The Next Web, Search Engine Journal, Social Media Today, Marketing Insider Group, Business 2 Community and a speaker for large events such as IRCE (Internet Retailer's Conference) and CoffeeFest. Thanks for checking out my profile. I'd love to chat with you about how I can help you grow your business as well - so feel free to send me a message on LinkedIn.

William is a passionate and motivated writer, editor, and analyst currently working as an editor, writer, and industry analyst for Solutions Review. He covers the latest news and trends in ERP, BPM, CRM, MarTech, supply chain, and other enterprise technology sectors. He has professional experience in creative and technical writing, content marketing, editing, and customer service and was featured in Onalytica's "Who's Who in Customer Relationship Management" report.

Based in Amsterdam & regularly working in Paris. I am a documentary photographer working primarily in portraiture and reportage to share people’s stories. I like to use portraits to start a conversation with changemakers and those impacted by those changes. I like to use reportage to capture people’s place in their environment. When not making my own pictures, I handle projects and communications for Witness Change, an NGO using visual storytelling to support marginalized groups to share their stories. I work with stakeholders at all levels. In Amsterdam, I am actively developing projects focused on the changing demographics of Amsterdam. With my storytelling partner, Fouad Lakbir, we release bespoke publications focused on neighborhoods in transition. In addition to documentary and commercial work, I am a founding member of the photography tourism company Aperture Tours which has quickly expanded from Paris to a greater international reach. When I’m not working…I’m still thinking about making pictures, but usually on a long run or somewhere in the mountains.

Specialties: product management, enterprise software, CRM, Salesforce Automation (SFA), Partner Relationship Management (PRM), middleware, B2B integration, UCaaS, video meetings, team messaging.