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I never thought advertising would be something that would interest me. Commercial breaks were the signal to change the channel. But once I was exposed to the digital advertising world professionally, I was hooked. My natural curiosity and hunger for knowledge that has me reading any piece of literature I can get my hands on throughout the night applied to online ads as well. Admittedly, one category of literature I'm unable to put down once I pick it up is sports news. I've loved basketball since I was a little kid, and can vividly remember watching early 90s games with a ball at my side. But while there is something romantic about the "eye test", optimal performance in basketball can be unlocked with data mining, not at all unlike advertising. My passion is pairing data analytics with my interests. And my interests are many.

When it comes to marketing I often think; ‘How can this be better’, and ‘How can it be done differently’. Consumer logic and how rational (or irrational) it can be is really important for me to understand how to approach these two questions in the best way. I apply this logic in the product marketing I do each day, and apply the same principles when it comes to my leadership skills. Understanding my team and colleagues is as important as understanding my consumers to work efficiently. I have launched new products at international fairs and developed content which has lead to consistent business growth. Following this strategy has enabled me to support businesses to grow year-on-year, whilst their competitors have struggled to keep up with the changing markets. Outside of the office I’m an active sportsman, regularly training for triathlons in the UK and abroad. I’ve always been an sportsman and team player since school, where I competed in rugby and cricket before focusing on rowing at university. I’m also a keen photographer, taking my camera with me on my travels abroad and photographing scenes closer to home. I have a small photography business which enables me to focus on this hobby, and gives me access to an international market. This hobby has enabled me to build up my Adobe Photoshop skills. To be the best at my role, I develop the necessary skills to ensure that I can carry out my role effectively and efficiently. This includes constantly learning and developing on the job, plus personal development outside of the working environment. I have studied Copywriting and Social Media Marketing through The College of Media & Publishing to give me an extra edge when it comes to completing my work effectively.

William Schroeder is a co-owner and counselor at Just Mind Counseling, a counseling center in Austin, Texas, that offers high-quality and personalized services for clients with various needs and goals. He is a licensed professional counselor (LPC) and a nationally certified counselor (NCC) with over 16 years of experience in the field of mental health and wellness. William specializes in working with clients on issues such as loss, life transition, relationship strategies, depression, career coaching, LGBT, Autism, ADHD, trauma, and EMDR. He also leads a team of over 45 therapists and staff who share his vision of helping clients come to a better understanding of what they need to find individual happiness. William and Just Mind have been featured in several media outlets, including The New York Times, Harvard Business Review, Readers Digest, and Business Insider, for their expertise and impact. William is passionate about creating a positive and supportive environment for both clients and therapists, and he is a member of Texas Association of Business on the healthcare committee.