Sell with your buyers, not to them I Writing and templates for enterprise sales teams
Selling with buyers (not to them) is my jam 🤟🏼
If you're an AE or sales leader focused on enterprise sales, complex sales, or landing larger B2B sales, you'll see how to make this shift if you follow me. And, you'll find my content is different from most. You see, I don't believe sales reps close deals. Buyers do.
That's because the make-or-break moments in a complex deal happen without sales reps in the room. Buying decisions are made during internal meetings — not sales meetings — when champions pitch their own team, in their own words. So the content, frameworks, and downloads I post help you build champions, and enable them with a clear, compelling message to sell with you.
About Me: 3X sales leader, 2X startup founder, lover of dark chocolate and chocolate labs 🐾
CGO @ A1M. Award-Winning Marketer Obsessed with Building Systems. Co-Host of Marketers Talking. Mediocre Call of Duty Player.
It all started in 1995 when my grandpa bought a copy machine and I started making counterfeit bills with my classmates pictures where the dead presidents should be. I sold them for $2 a piece or 3 for $5 until the school shut it down and I switched to selling mix tapes before moving onto building geocities sites for local businesses.
Some kids grew up playing with dolls or legos; I grew up playing business.
My most profitable childhood venture was mowing the neighbors lawns - I later learned that this was partially because my grandfather was fertilizing their yards while they were at work. This was before Nest and Ring when the only home security was the stay-at-home parents in the neighborhood and they didn't snitch on each other.
I had an unconventional childhood which left me with a strong sense of purpose and confidence that I could conquer anything I chose, regardless of my experience or expertise in an area, as long as I work hard.
This led me to be the first-in-the-family to do a lot of things; starting college part time at 15, moving to Italy at 16 for a year abroad, launching and selling a company in my early 20s, moving from a 7,200 person town to NYC to work in VC-backed startups, publishing a book, selling another company, being on tv, speaking at conferences around the country, grad school, and more.
Nearly 3 decades after my first (childhood) entrepreneurial venture I'm still in the business of building businesses and love it.
Today I run A1M with one of my oldest marketing friends who I met on Twitter in the early 2010s. We split our time between advising high-growth SaaS startups and founders, working directly with clients to drive revenue through adoption of AI and robust, automation systems, and producing content to help make good marketing more accessible for all.
Hello! 👋 I'm Zoe and I help online business owners increase the efficacy of their sales & marketing experiences through the power of connection. (Think affiliate programs, referral programs, collaborations, and strategic partnerships and I'm your person for it!) Nice to e-meet you!
Whether it's mapping out a personalised collaboration strategy for your business, getting your tech & systems set up, or creating high-converting promotional assets for your partners, I'm here to help work my magic! 🧙♂️
My specialities include:
- Affiliate Program (other people promoting *your* offer)
- Client Referral Program (referrals for your 1:1 services)
- Collaborations (small or group collaborations from bundles to guest workshops)
- Strategic Partnerships (1:1 long-term collaborations)
- JV Webinars (take your webinar on tour)
- Affiliate Marketing (you promoting someone *else’s* offer)
If you'd like to get in touch, just pop me a message on LinkedIn or feel free to email me over at hello@zoelinda.co.uk. Can't wait to get to know you and your business!
Experienced marketing professional, strategic planner and creative problem solver with a proven ability to develop and implement integrated marketing plans and manage multi-discipline teams.
I add value to high-growth SaaS companies through a unique skill set that leverages sales and marketing leadership experience with subject matter expertise in data-driven storytelling.
Through various marketing programs and channels, I elevate customers, highlight product differentiators and create a clear and compelling narrative about our company’s mission.
I lead go-to-market initiatives for global SMB and Enterprise organizations that result in higher demand for our products, relevant positioning in the market and better performance from our sales teams.
I'm a seasoned Digital Marketing Professional with a robust background spanning 10 years in the dynamic realms of agency and client-side environments, both within the UK and international markets. Presently managing Talking Stick Digital, a Somerset Digital Marketing firm, where I lead a talented team offering comprehensive services in PPC, paid social, programmatic, email marketing, and SEO. I'm passionate about driving results and staying at the forefront of digital innovation.
Zoya Segelbacher does Sales Enablement at one of the world's leading AI companies for Revenue Intelligence, Gong. She is also hosts the sales podcast Rep Matters, and she is the founder of Uncapped, a sales platform designed to bring more diversity into tech sales and improve rep retention by training sellers to succeed in B2B tech sales. When she's not doing that, she's working on her newsletter Art of Enablement, a resource for enablement professionals that details best practices for effective enablement.
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