Journalist turned empathy-driven marketer. Fervent writer, editor, strategist, and people leader who draws on multi-faceted experiences and journalistic roots in her entire approach to content. An approach that is, effectively, hyper-focused on empathy and the human element of all things.
Follow for insights and musings about B2B, marketing, and organizational practices.
CMO @ Agorapulse ★ 2020 Top 10 SaaS Branding Expert ★ Voted Top 3 Marketer on LinkedIn ★ Top 50 Social Seller ★ Top 50 Sales Keynote Speaker ★ Award-winning Content Creator
Aggressive B2B SaaS Revenue Machine ► Comfortable in the board room, lunch room, and classroom ► Can quickly assess people, challenges, and opportunities ► Forthright with observations and recommendations ► Manages a budget better than a miser ► Passionate about mentoring people ► At ease in high stress, fast paced, or political environments ► Not afraid of making hard decisions ► Fanatical about process, metrics, automation and accountability ► Sarcastic
Lead Content Writer & Senior Fashion Designer at Generation Pvt Ltd
Experienced Fashion Designer and content writer with a demonstrated history of generating revenue through content writing in the form of blogs, marketing chips, articles and increasing social media reach through various platforms. Skilled in Search Engine Optimization (SEO), Microsoft Word, Creative Concept Design, Adobe Photoshop, Textiles, and Management. Strong arts and design professional with a BDes focused in Fashion/Apparel Design from Pakistan Institute of Fashion & Design, Lahore. In addition, further strengthened content writing and digital marketing skills through various programs by Google and LUMS (Lahore University of Management Science).
Dedicated to growing global B2B brands and the teams that build them. Energized by developing and implementing integrated marketing communications strategies using credible, engaging customer-centric positioning. Focused on creating, distributing and promoting content throughout the customer journey to advance business objectives and drive results.
Specialties: Brand strategy, management and research; Positioning and messaging; Digital customer experience; Content marketing - creation, distribution and promotion strategies; Campaign management; Acquisition integration
Serial entrepreneur with 3 successful exits and 16 years experience as a digital marketing strategist for over 80 tech startups since 2001.
I'm highly analytical and metric-driven. I have a unique gift for dissecting a company's analytics and marketing data, and quickly understanding what's working, what isn't, and how to improve performance quickly.
Companies usually call me when they're frustrated after investing heavily in digital marketing, don't get the results they expect, and don't understand exactly why.
When I'm not working, I'm playing rugby, writing, reading or exploring the world.
Operations Manager | Solving problems you didn't know you have, in ways you don't understand ✊ Like a normal manager, only way cooler 😎
For most people, sales & marketing doesn’t sound deeply fascinating. For me, marketing is a passion I’ve been chasing for several years. Most recently, my work landed me a position with Rebel Recruitment where I’m focused on quality, powerful and repeatable sales and marketing processes. My key focus is making sure Rebel's marketing and targets stay on point, always. ✊
Data-driven, complex problem solver, builder, growth-minded, marketing leader with a proven track record of driving growth in fast-paced B2B SaaS environments. Ex-early @Intercom and employee #12 at @LaunchDarkly. Currently leading Growth & Revenue Marketing at @Imply.
Strategic People, Talent and L&D Consultancy for scaling businesses.
Strategic People, Talent and L&D Consultancy for scaling businesses.
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