Data-driven Content Marketer | Social Media Expert | Audience Advocate
I'm a PR-minded marketing professional that loves bringing a brand to life.
I excel in digital marketing with a focus on content and social media. I understand how these elements are just one integral part in marketing and communications.
Working closely to a companies audience allows me to understand their wants and needs to ensure the appropriate content is being curated.
Inbound marketer with 14+ years of experience in enterprise and startup environments. Deep experience in lead generation, content marketing, landing page creation and optimization, and email marketing. Proven strength in increasing brand awareness through social media, event marketing, and partnership outreach.
Areas of expertise:
✔ Content marketing
✔ Data & web analytics
✔ Audience segmentation
✔ Email marketing
✔ A/B testing
✔ Lead generation
✔ Budget management
✔ Copywriting
✔ SEO
✔ Social media
✔ Landing page creation & optimization
✔ Google Analytics
✔ WordPress
By day: DevOps, MLOps @ Google Cloud | By night: Trail running, writing
I bring infectious energy, enthusiasm and authenticity to work most days. I am a strong team player and servant leader who cares deeply about their team and colleagues.
3 Super powers:
1. Adaptability
2. Enthusiasm
3. Persistence
Professional summary
Experienced Engineering Leader with 12+ years of experience in SaaS, IaaS, IT, Telecommunications Industries managing and delivering large engineering programs, projects and teams (including functional reports) at/for Fortune 500 companies. Self-driven and motivated with a Masters' in Business Administration from the University of New Brunswick and a Bachelors' in Information Technology from the Institute of Engineering & Technology.
Passion Areas
Eng Leadership, Open Source Software, CI/CD, Code reviews, Infrastructure as Code, Automation, Technical Program Management, Product Management, Sustainable Ops, Building inclusive workplaces
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Outside of day job
- Trail running enthusiast, 1 Ultra Marathon (50k), 4 Full marathons (42k) and 20+ half marathons under the belt contributing to a total of >4000kms of mileage over the last 2.5 years
- Technical writing, publish blogs about engineering problems that we solve for to help spread awareness and give back to the tech community
- Non-fictional and fictional writing; poems, stories and scripts
- Leave it better than I found it, strong believer of leaving it better than I found it BOTH at work and in the woods
- Avid reading, known to be found cuddling with a paper back (something about the smell of paper)
- Constantly working on self improvement projects
Area Director of Sales & Marketing, Kimpton Seafire Resort + Spa and Hotel Indigo Grand Cayman; Vice President Marketing 2024, SITE Florida & Caribbean
Specialties: Revenue Management, Group Sales, Luxury Leisure Sales
Virginia Anderson is a full-time writer in the business sector. She has over 20 years of experience in varying accounting and finance roles, both U.S. and internationally. Her field experience has led her to pursue writing on numerous subjects, including business management, finance, investing, and international business. In her spare time, Virginia enjoys international travel and experiencing what the world has to offer.
Virginia Love, Industry Principal at Entrata is directly involved with marketing, product and sales as a liaison from the multifamily industry to these departments. Before joining Entrata, she held prominent leadership roles for apartment owners and operators such as Trammell Crow and ING Clarion. Immediately prior to coming to Entrata, she was Vice President of Leasing and Marketing for Waterton Residential. With nearly three decades of industry experience, Virginia has served on numerous multifamily committees and boards for industry organizations including the Atlanta Apartment Association, Georgia Apartment Association, National Apartment Association, National Multifamily Housing Council and Zillow Multifamily Advisory Board. Love served as the 2018 Chairperson of the Georgia Apartment Association and the 2011 Chairperson of the Atlanta Apartment Association. Virginia is a National Apartment Association Lyceum graduate. In 2021, she was named a Multifamily Influencer by GlobeSt. Real Estate Forum and was honored by Connect CRE’s Women in Real Estate Awards for 2022. Virginia is also a part of the Apartment All Stars.
Specialties: Brand Identity, Internet Marketing Strategies, Repositioning and Lease-Up Marketing, Search Engine Optimizing and Marketing, Data Analysis, Reputation Management, Leasing/Marketing Systems and Processes, Fraud, and Industry Trends.
Industry positions and participation:
AAA Board of Directors, 2004 – Present, 2011 Past President
GAA Board of Directors, 2004 – Present, 2018 Past Chairperson
NMHC Operations & Technology Conference Planning Committee
NMHC Marketing Committee, Co-Chair
Real Page Level One (Call Center) Advisory Board
Multifamily Social Media Summit Advisory Board
NAAEI Curriculum Development/Program Administration Committee
NAA Membership Committee
NAA Lease Committee
NAA 2016 Education Conference Committee
NAA Lyceum Graduate
Zillow Advisory Board
VP Marketing at Customers.ai | Outbound Is the New Inbound
Product marketing, digital marketing and growth at the world's sales outreach automation and B2C prospecting data platform for outbound lead generation, qualification and engagement.
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