This playlist includes some favorite pieces of content surrounding the topic of SEO. Go ahead dive into these articles and conversations.
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In case you missed it, Monday's episode was the second episode in our mini-series about Modern Day Marketers. The discussion was all about writing for man or the machines - all things SEO. Jonathan and Brett shared their opinions on how SEO relates to marketing budgets, the B2B buying cycle, and getting leaders on board with change.
With the right knowledge about what search engines care about, you can tailor your content to be as optimized as possible. Here's how.
Defensible growth occurs when you take the road less traveled. Here's how to create an SEO and content strategy that is uniquely yours.
Prioritize user intent to grow traffic. To do well in search, you need relevant content that addresses the intention of the searcher. Prioritizing user intent will grow traffic, increase your website's relevance enhance user experience, and improve the buying journey. Discover how Kevin Indig, Director of SEO, Shopify, applies a user-centric approach to content strategy. Publish more, Publish fearlessly with MarketMuse. Get started for free!
Sitemaps, page speed, *cautiously* backlinking, performance content, Demand Pages - these (and more!) are critical for SEO.
Alessandra Colaci is the VP of Marketing at Mailshake, is an easy-to-use sales engagement platform for turning cold prospects into warm leads. Brett and Alessandra discuss the golden ratio between SEO and brand content, the 80/20 rule, and the benefits of engaging in Slack communities and building one to one relationships with marketers online.
