Downloads do matter. They are a metric of performance But a business outcome is rarely if ever, connected to a download number. Learn more in this Article.

If you Google "content marketing," you will get thousands of results. But not each of these results will be related to true content marketing. Because this area of practice has exploded in recent years, there are many people and organizations who are looking to profit from sharing information about content marketing. I encourage you to do your own research (like reading this book!) and make the right decisions for your situation.

Designers, consultants, and developers constantly face challenges related to user adoption and enablement. To alleviate and potentially eliminate these challenges, it is crucial to implement a user-centered design approach throughout the entire solutioning process.

The Juice released The State of Gated vs Ungated Content report to answer the question, "Is premium gated content really the most engaging content?" The data and insights in this report are sourced from the 300k+ pieces of content on The Juice at the time this report was published.

In this report you'll learn:
-The primary factors that make up the data set of gated vs ungated content
-The impact on content consumers when all content is ungated
-The positive or negative impact on brands when all content is ungated

Thank you to Tourial for their sponsorship of the report.

Read on for a 3-step framework to help level up your thought leadership strategy.

Learn how three companies used a B2B marketing campaign to improve virtual events, webinars and email performance.

In this replay episode, As Rachel is investigating what makes the best brands the best as she grows her own company and brand. What makes brands stand the test of time?
Enter Kristin Hillery, Head of Brand and Content at Voiceflow. She's been crafting and strategizing brand-defining content for over a decade.
Her answer? Take inspiration from what left an impression on you as a kid. Even (or especially?) if that impression is left by a talking toaster. Tune in to the episode to find out what she means.

In February 2024, Salesforce introduced Einstein Copilot, a powerful Generative AI tool designed to transform the way you work in Salesforce, saving you valuable time and boosting your productivity. But how do you harness this potential? In this post, I'll break down how Einstein Copilot works, and guide you through the process of creating your own custom Copilot actions. These actions tailor Copilot to your organization's unique needs, making it a true efficiency game-changer. Let's dive in and transform the way you work with Salesforce.

First time founders think about product, second time founders think about distribution. Here's what you need to know about both.

As user data pours in, a new marketing report says marketers are targeting growth and shaping customer experiences.

My newsletter will bring you the best news about content and content marketing each month as well as information about upcoming events.

Content Marketing has changed a lot in the last 10 years. Hell, it's changed a lot in the last 10 months.

It's evolved from blog posts to podcasts, videos, shorts, and now...generative AI content.

How we measure content's impact hasn't seen the same amount of change. Marketers still rely on old-school metrics like downloads, views, form fills, and leads. Even worse, it's becoming more and more difficult to prove the value of content. Marketers' goals and the C-suite's goals aren't always aligned.

That's changing.

AI is quickly becoming a cornerstone for innovative products. Leveraging AI enhances your product's capabilities for your users and, if utilized the right way, offers a competitive edge in the market.
But as expectations rise and you hear demands to implement AI from every side, how do you do it effectively? In this article, we'll share our framework to identify the role of AI in your business, make strategic roadmap decisions and build better AI-powered products.