Overall we've found that advertising a podcast on social media tends to be good for awareness but Spotify tends to be better for both awareness and actual clicks. Spotify ads show up on free accounts only though, and you may be thinking, don't the vast majority of people have a premium account at this point? Yes, many people do, but there are still over 155 million free accounts that you can be advertising to.
One thing that I will quickly note about podcast advertising in general is that it's not really possible to track clicks to downloads (yes, annoying). So while Spotify tracks clicks for you, you then have to monitor how your downloads fluctuate during the periods you're running ads.
Now that we've covered the basics, let's dive into creating your Spotify Ad:

Step-by-step breakdown for creating a great podcast advertising campaign

When it comes to podcast advertising there has been a new term that we've seen pop up quite frequently and that's programmatic advertising.

Podcast advertising can be a great way to gain awareness, boost conversions, and grow your business (or podcast)! Here's a full guide on how to advertise on audio.

Podcasts are for education, entertainment and exploring your interests, so podcasters need to maintain a fine balance between using their show for brand advertising while providing value to their audience.

Discover the difference between advertising on a podcast and creating a podcast in order to find out which one is best for you and your brand.

Growing your podcast isn't easy. Navigating where you should be putting your budget for podcast marketing is even harder. Throughout the article we list 5 podcast promotion platforms for you to try.

Explore 9 strategic ways to integrate podcasts into your content marketing strategy. Learn about accompanying blog posts, repurposing content, social media promotion, collaborations, storytelling, and more. Boost your brand's reach and engagement through podcasting today!

Whether you're a marketer, pro podcaster, or an agency, you're likely familiar with social media marketing. Using social media is among the most well-known and common ways to reach and engage with target audiences.
However, it's no longer enough to just be posting on social media and calling it a day. Consumers have become increasingly wary of sales tactics and marketing grabs on social platforms. This is especially true when it comes to promoting podcasts, whose audiences aren't turning to audio to learn about a product, but rather to be educated and entertained.

If you want to be successful at connecting with your audience off of listening apps, you need to change tactics. Whether you have dedicated accounts for your podcast or promote it on your brands existing accounts, keeping the following tips in mind will allow you to connect with your podcast audience in a meaningful way on social media.

‍