Learn how branded podcasts can benefit your retail company by providing a unique platform to connect with your audience and increase engagement. Discover how to overcome common marketing challenges in the industry and get started with your own branded podcast.

Branded podcasts has become a huge buzzword in the podcast industry... but what actually makes a branded podcast? We answer 5 key branded podcast questions to help you understand this marketing channel.

Learn how healthcare brands can leverage branded podcasts to educate and engage patients and other stakeholders, build brand recognition, and improve outcomes.

Learn how finance marketers can utilize branded podcasts to increase brand awareness, educate consumers, differentiate themselves in the competitive market, and achieve measurable ROI.

As many brands hop on the wave of audio, it can be difficult to understand whether or not your podcast is actually having an impact on your brand. Use these tricks to know if your branded podcast is having a positive effect.

In this episode of Quill's What's Your Take? video series, podcast experts sit down to let us know why brands should have a podcast.

It can be difficult to decide what podcast agency is best for you and your brand. Quill shares questions that you should ask your agency before signing the dotted line to make sure they're right for you.

With the growing popularity of podcasts, more and more companies are starting to invest in audio. Corporations realize that podcasts are an important tactic when it comes to their company's marketing strategy,thought leadership, and brand intimacy. However, it can feel daunting to launch a show when you may not have the technical skills nor time to support such an undertaking. But the good news is that starting a podcast can be really simple (with the right help).

Explore strategies, tactics, and insights on how companies can use branded podcasts to boost corporate culture. Read our four tips now.

What does a production agency do for podcasts? In this article the Quill team breaks down what podcast production companies can assist brands.

Explore how podcast agencies can be a game changer for your branded podcast.

In a proven to be male dominated industry, we compiled a list of the top female owned podcast companies that are making waves in the podcast industry.

It's crucial that the correct policies, resources, training, and overall processes are put in place and are easily accessible to employees

Discover how you can use podcasts to improve your employee communication, engagement, retention, productivity, and so much more.

Why your brand should consider using an internal communication podcast to boost employee retention and engagement.

Video marketing is an engaging way to share messages with your audience and show your support. Check out what some top brands are doing with video during the 2020 pandemic.

By forming a more intimate relationship with your listeners, you'll be better equipped to make offers that will pique their interest and connect with them on a human-to-human level. And remember, real results take time and patience, so don't be worried if you're not generating a massive volume of leads right away. Click here for more information on how to turn podcast listeners into sales leads.

Unless you've been living under a rock, you know that podcasting is top of mind for marketers right now and continues to grow in popularity as a branded content channel.

With the growth of podcasting comes the discussion around what type of brand should be creating audio. In recent years, the growth of podcasts in the B2B sector is undeniable. Brands like PwC, McKinsey & Co, Uberflip, McAfee, Amdocs, and so many more have emphasized podcasts in their content strategies.
Whether you're a B2B brand thinking about starting a podcast or a B2B brand looking for ways to grow your show, there are a few things to think about if you want your show to resonate with target audiences.
Follow these 7 B2B podcast best practices below if you want to make your show a hit with target listeners as well as boost your conversions and sales in the process.
Let's dive in!

When it comes to business-to-business (B2B) marketing, there's an endless number of tactics brands can try to spread the word about their company, increase sales and generate revenue. In today's tech landscape, there are always new concepts, platforms, and tools sprouting up to help businesses communicate the value of their offerings and ultimately win over more customers.

In this use case, we explore how pharmaceutical marketers can leverage branded podcasts to connect with their target audience and build trust. We also discuss strategies for creating a successful branded podcast and a case study of a successful podcast in the medical industry.