Everything companies need to know about creating, launching, and distributing a successful branded podcast.
When you sign up for The Juice for free, you also get:
- The ability to follow an unlimited number of topics, brands, and creators.
- ONE email digest and feed where we deliver everything you follow.
- Automated summaries of content to deliver a pulp-free experience.
- Access to curated resources personalized for your role and experience.
Branded podcasts is not some new buzzword in the content marketing world. Podcasts have become a key player in content marketing strategies for increasing reach and awareness, fostering trust, and building brand personality and thought leadership.
Step-by-step breakdown for creating a great podcast advertising campaign
Podcasts are for education, entertainment and exploring your interests, so podcasters need to maintain a fine balance between using their show for brand advertising while providing value to their audience.
When it comes to podcast advertising there has been a new term that we've seen pop up quite frequently and that's programmatic advertising.
Discover the difference between advertising on a podcast and creating a podcast in order to find out which one is best for you and your brand.
