Learn how to grow and monetize your branded podcast from industry experts
Discover proven strategies for generating revenue from your branded podcast, as we explore monetization methods, including sponsorships, events, premium content, and more, to help you turn your podcast into a profitable venture.
As your show grows you may want to explore the opportunity of monetizing your show through podcast sponsorship. With podcast advertising revenue expected to climb to over $1 billion by 2021 and evidence of engaged podcast consumers (70% of podcast listeners have considered a product or service after listening to a podcast episode) it's important to understand how to get your podcast sponsored.
The best way to achieve podcast monetization is by building thought leadership on a topic, providing your audience with valuable content, and establishing trust. This will entice them to use their purchasing power to buy products and services that you promote or financially support your podcast through alternative avenues (which we will dive into throughout this article).
However, it's important to note that the product or service you're recommending will genuinely help them. Your audience trusts that you will steer them in the right direction so it's crucial to prioritize high-quality offers or refer them to reputable brands.