Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers – individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.
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Learn how to satisfy users' need for educational product content through an influencer marketing strategy, instead of hard selling.
We're breaking down the top platforms for influencer marketing, such as Instagram, TikTok, and others. But which is the best for your brand?
Understanding the nuances between these types of social media influencers, and the pros and cons can help you make the most strategic choice for your business and set your campaign up for success.
Regardless of a brand's size and industry, there is an effective way to utilize influencer marketing in digital strategies. Read more!
Influencer marketing can seem overwhelming, confusing, and complicated to campaign managers that are new to it. See how our team can help!
We're diving into the who, what, why and how of influencer marketing, showcasing the value and importance for any brand. Read more!
Regardless of a brand's size and industry, there is an effective way to utilize influencer marketing in digital strategies. Read more!
