Welcome to your essential Thursday read—Topline, the premier newsletter for GTM leaders in B2B tech. Stay ahead with up-to-date industry developments, discover the latest trends in go-to-market, and tap into relevant benchmarking data.
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Nearly 9 out of 10 AI projects fail. The problem isn't what you think.
5.8% of new grads are unemployed. 41% pour coffee. Half will never escape. Here is how we fix this.
From Predictable Revenue to AI-Powered Teams: How a tech revolution can reshape the Go-to-Market Team.
Revolutionary tech, evolutionary thinking. How GTM is walking into an AI trap - and the companies breaking free.
The AI + GTM revolution is happening now. Jordan Crawford reveals what's working, what's overhyped, and how to stay ahead of the curve.
When Pichai, Nadella, McKinsey and VCs all use "AI-First" differently, the industry suffers.
Market volatility is our new normal. We examine how to build teams that thrive in chaos using the military's VUCA framework. We cover five essential traits to prioritize in hiring, analyze current EV revenue multiples, and explain why pausing is a death sentence in today's environment. For leaders who understand volatility isn't temporary.
Learn the three critical defensive pillars-cash management, customer retention, and talent cultivation-plus offensive strategies that can turn market chaos into competitive advantage.
From "learn to code" to "learn to think": How AI is revolutionizing software development through natural language "vibe-coding." Explore why Replit CEO Amjad Masad believes thinking skills are replacing coding skills, how tools like GitHub Copilot are accelerating this shift, and what cognitive abilities will determine success in a world where humans orchestrate AI rather than write code.
Those celebrating 11X's failure as proof that AI SDRs are doomed should study their tech history more carefully - the industry's most consistent rule shows that today's "absurd" technology often transforms into tomorrow's essential standard.
The fourth element of enterprise value multiplies exits and attracts strategic buyers.
85% of high-growth companies stall and Pavilion was one of them. Here's how we turned things around.
Why AI needs human experts to truly deliver-lessons from OpenAI's groundbreaking real-world test.
This editorial appeared in the February 20th, 2025, issue of the Topline newsletter.
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