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Understanding the Basics of Bid Shading
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Scout: Netflix's New Partner, Record Midterm Ad Spending, and More in This Week's Digest of Top Digital Marketing Content
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Google Delays Third-Party Cookie Deprecation to 2024: An AdTech Perspective - Basis Technologies
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Scout: Netflix's New Partner, Record Midterm Ad Spending, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies
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Programmatic Advertising 101: What is a DSP?
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What is Automated Reporting?
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What is Connected TV Advertising?
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What is Automated Reporting? - Basis Technologies
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Programmatic Advertising 101: What is Automated Bidding?
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Scout: Multi-Touch Attribution, Midterm Madness, and More in This Week's Digest of Top Digital Marketing Content
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Understanding the Basics of Bid Shading - Basis Technologies
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Three Things to Know About Midterm Advertising in 2022
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Impact of the 2022 Midterm Elections on the US Advertising Landscape
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Scout: Google's Cookie Delay, the Fight for NFL Sunday Ticket, and More in This Week's Digest of Top Digital Marketing Content
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Three Things to Know About Midterm Advertising in 2022 - Basis Technologies
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3 Strategies for Retail Marketing During Inflation and Economic Upheaval - Basis Technologies
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Six Trends and Best Practices for Travel Marketers in 2022 - Basis Technologies
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Listen Up! Here's What the Podcast Boom Means for Digital Advertisers
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What the Heck is Going On with Social Media, and How Does it Affect Advertisers? - Basis Technologies
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Scout: The Red-Hot Tech Talent Market, B2B's Shining Moment at Cannes, and More in This Week's Digest of Top Digital Marketing Content
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Roundtable: Alternative Career Paths to Sales
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Scout: The Red-Hot Tech Talent Market, B2B's Shining Moment at Cannes, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies
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The Ultimate Guide to Direct Response Marketing
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Innovations in Search and Social [June 2022] - Basis Technologies
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Roundtable: Alternative Career Paths to Sales - Basis Technologies
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Innovations in Search and Social [June 2022] - Basis Technologies
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Scout: Cannes Lions Takeaways, Recession Advertising, and More in This Week's Digest of Top Digital Marketing Content
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Targeted Political Advertising in 2022: Challenges and Opportunities - Basis Technologies
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Programmatic 101: Aligning Campaign Objectives with KPIs and Targeting - Basis Technologies
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Improve Client Relationships with Automated Report Dashboards
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Listen Up! Here's What the Podcast Boom Means for Marketers - Basis Technologies
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Everything You Need to Know About Programmatic In-Housing - Basis Technologies
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Scout: Social Media Upheaval, Authentic Influencers, Cookie Demise and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies
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Scout: Cannes Lions Takeaways, Recession Advertising, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies
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Scout: LGBTQ Pride, Cannabis Marketing Challenges, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies
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Scout: Free Streaming Services, TikTok Subcultures, and More in This Week's Digest of Top Digital Marketing Content
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Targeted Political Advertising in 2022: Challenges and Opportunities
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Everything You Need to Know About Programmatic In-Housing
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Article
Programmatic Advertising 101: Aligning Campaign Objectives with KPIs and Targeting
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Article
What the Heck is Going On with Social Media, and How Does it Affect Advertisers?
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Article
LGBTQ Pride, Cannabis Marketing Challenges, and More in This Week's Digest of Top Digital Marketing Content
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Scout: Free Streaming Services, TikTok Subcultures, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies
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The Do's and Don'ts of TikTok Marketing - Basis Technologies
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The Ultimate Guide to Direct Response Marketing - Basis Technologies
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Scout: Social Media Upheaval, Authentic Influencers, Cookie Demise and More in This Week's Digest of Top Digital Marketing Content
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Six Trends and Best Practices for Travel Marketers in 2022
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Improve Client Relationships with Automated Report Dashboards - Basis Technologies
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Before digging into best practices for retail marketers, let's do a quick overview of the retail marketing landscape as it stands today.
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Scout: TikTok, Roe v. Wade, The Return of Traditional Advertising, and More in This Week's Digest of Top Digital Marketing Content
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Gen Z Technology Habits and Media Consumption by the Numbers - Basis Technologies
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Programmatic Advertising 101: The Art and The Science of Cross-Device Targeting
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How Automotive Marketers Should Address Pent-Up Consumer Demand - Basis Technologies
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Scout: The Untapped DOOH Opportunity, CTV Stats, Gen Z Media Habits and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies
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Five Cannabis Consumer Personas to Know - Basis Technologies
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Creating Personalized Customer Experiences with Advertising Automation - Basis Technologies
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Gen Z Technology Habits and Media Consumption by the Numbers
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Innovations in Search and Social [May 2022] - Basis Technologies
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Eight Steps to Start Marketing in the Metaverse
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Innovations in Search and Social [May 2022]
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Scout: TV Upfronts, New Digital Ad Regulations, Data Privacy and More in This Week's Digest of Top Digital Marketing Content
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Eight Steps to Start Marketing in the Metaverse - Basis Technologies
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Scout: TikTok, Roe v. Wade, The Return of Traditional Advertising, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies
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Digital Advertising Regulation in 2022: What Marketers Need to Know - Basis Technologies
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Programmatic 101: The Art and The Science of Cross-Device Targeting - Basis Technologies
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Scout: Ads on Netflix, Getting Personalization Right, and More in This Week's Digest of Top Digital Marketing Content
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Scout: TV Upfronts, New Digital Ad Regulations, Data Privacy and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies
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Scout: Ads on Netflix, Getting Personalization Right, and More in This Week's Digest of Top Digital Marketing Content - Basis Technologies
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Scout: The Untapped DOOH Opportunity, CTV Stats, Gen Z Media Habits and More in This Week's Digest of Top Digital Marketing Content
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Innovations in Search & Social [April 2022]
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Programmatic 101: The Rise of the Private Marketplace (PMP) - Basis Technologies
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Roundtable: How Small Actions Add Up to a Big Impact at Basis - Basis Technologies
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What is Responsible Advertising? - Basis Technologies
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Programmatic Advertising 101: The Rise of the Private Marketplace (PMP)
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Why Audio is Digital Advertising's Fastest Growing Category - Basis Technologies
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The Great Resignation Demands a Streamlined Workflow - Basis Technologies
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Campaign Optimization Using Digital Advertising Automation
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Climate Change and Sustainability Advertising: Tips, Dos, and Don'ts for Digital Marketers - Basis Technologies
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Scout: This Week's Top Content from the World of Digital Marketing (3/31/22 - 4/7/22) - Basis Technologies
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SXSW Reflections: Brands Can't Afford Inauthenticity
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Why Contextual Targeting is Having a Moment in Digital Advertising
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Scout: This Week's Top Content from the World of Digital Marketing (3/31/22 - 4/7/22)
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Scout: This Week's Top Content from the World of Digital Marketing (4/14/22 - 4/21/22) - Basis Technologies
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Programmatic In-Housing: The Considerations You Need to Make - Basis Technologies
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Scout: This Week's Top Content from the World of Digital Marketing (4/21/22 - 4/28/22) - Basis Technologies
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Why Contextual Targeting is Having a Moment in Digital Advertising - Basis Technologies
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Scout: This Week's Top Content from the World of Digital Marketing (4/21/22 - 4/28/22)
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Article
Climate Change and Sustainability Advertising: Tips, Dos, and Don'ts for Digital Marketers
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Article
Campaign Optimization Using Digital Advertising Automation - Basis Technologies
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Article
Scout: This Week's Top Content from the World of Digital Marketing (4/7/22 - 4/14/22) - Basis Technologies
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Article
The Great Resignation Demands a Streamlined Workflow
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Article
Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring - Basis Technologies
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Article
What is Responsible Advertising?
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Scout: This Week's Top Content from the World of Digital Marketing (4/7/22 - 4/14/22)
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Scout: This Week's Top Content from the World of Digital Marketing (4/14/22 - 4/21/22)
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Roundtable: How Small Actions Add Up to a Big Impact at Basis
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Innovations in Search & Social [April 2022] - Basis Technologies
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