Attributa
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Attributa

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Demystifying Marketing Attribution: Asking the Right Questions with Drew Smith, Attributa
Podcast Episode
Demystifying Marketing Attribution: Asking the Right Questions with Drew Smith, Attributa
The Godfather of Attribution: Aaron Bird, Founder and CEO of Bizible (Now Marketo Measure)
Podcast Episode
The Godfather of Attribution: Aaron Bird, Founder and CEO of Bizible (Now Marketo Measure)
In this episode, Kate Colbert, customer business advisor at Adobe, takes a deep dive into marketing attribution mastery. Kate shares her journey from BDR to attribution authority and tips for succeeding with Marketo Measure. Kate highlights how simplicity, diligence, and intention can transform marketing ROI.
Podcast Episode
In this episode, Kate Colbert, customer business advisor at Adobe, takes a deep dive into marketing attribution mastery. Kate shares her journey from BDR to attribution authority and tips for succeeding with Marketo Measure. Kate highlights how simplicity, diligence, and intention can transform marketing ROI.
Ep. 1 - The Godfather of Attribution: Aaron Bird, Founder & CEO of Bizible (now Marketo Measure)
Podcast Episode
Ep. 1 - The Godfather of Attribution: Aaron Bird, Founder & CEO of Bizible (now Marketo Measure)
Mini-Series 2 Recap: In the trenches. What we learned from 4 day-to-day attribution users and consultants
Podcast Episode
Mini-Series 2 Recap: In the trenches. What we learned from 4 day-to-day attribution users and consultants
Ep. 3 - Eric Westerkamp - CaliberMind
Podcast Episode
Ep. 3 - Eric Westerkamp - CaliberMind
Chris Walker: The vocal attribution critic explains how companies should be doing attribution
Podcast Episode
Chris Walker: The vocal attribution critic explains how companies should be doing attribution
Mini-Series 3 Recap: Attribution vs. Media Mix Modeling. What we learned from 3 experts
Podcast Episode
Mini-Series 3 Recap: Attribution vs. Media Mix Modeling. What we learned from 3 experts
Mini-Series 4 Recap: What 4 Experts Say About Going Deep In the Technical Specifics for the Leading Attribution Platforms
Podcast Episode
Mini-Series 4 Recap: What 4 Experts Say About Going Deep In the Technical Specifics for the Leading Attribution Platforms
Adoption, Action, and Accuracy: Steffen Hedebrandt's Take on Attribution
Podcast Episode
Adoption, Action, and Accuracy: Steffen Hedebrandt's Take on Attribution
Multi-Touch Attribution vs. MMM: Friends or Foes? Part 1
Podcast Episode
Multi-Touch Attribution vs. MMM: Friends or Foes? Part 1
Attribution in the Trenches: How to get attribution buy-in from a Marketo Measure power user
Podcast Episode
Attribution in the Trenches: How to get attribution buy-in from a Marketo Measure power user
Up and to the Right: Hockeystack's unique approach to solving attribution
Podcast Episode
Up and to the Right: Hockeystack's unique approach to solving attribution
The Next Generation: How attribution can build a career and the importance of continuous learning
Podcast Episode
The Next Generation: How attribution can build a career and the importance of continuous learning
From Adobe to CEO: How has attribution shifted?
Podcast Episode
From Adobe to CEO: How has attribution shifted?
Multi-Touch Attribution vs. MMM: Friends or Foes? Part 2
Podcast Episode
Multi-Touch Attribution vs. MMM: Friends or Foes? Part 2
From CDP to Attribution: CaliberMind's CEO on how market need drove product
Podcast Episode
From CDP to Attribution: CaliberMind's CEO on how market need drove product
Plug In and Level Up: Getting Technical with Nic Zangre
Podcast Episode
Plug In and Level Up: Getting Technical with Nic Zangre
Mustaches, MMM and MTA
Podcast Episode
Mustaches, MMM and MTA
Attribution in the Enterprise: How to manage marketing attribution in complex enterprise environments
Podcast Episode
Attribution in the Enterprise: How to manage marketing attribution in complex enterprise environments
Ep. 2 - Lars G. from Dreamdata
Podcast Episode
Ep. 2 - Lars G. from Dreamdata
Dreaming in Denmark: Lars Grønnegaard on launching the attribution product he wished he had
Podcast Episode
Dreaming in Denmark: Lars Grønnegaard on launching the attribution product he wished he had