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Creator Economy Scoop: AI apprehension and a TikTok election
Creator Economy Scoop: AI apprehension and a TikTok election
Feb 22, 2024
Article

Latest Content

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Mcdonald's drives awareness for Summer Drink Days with Snapchat
Mcdonald's drives awareness for Summer Drink Days with Snapchat
Feb 22, 2025
Case Study
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Creator Economy Scoop: Coachella collabs and the Taylor Swift treatment
Creator Economy Scoop: Coachella collabs and the Taylor Swift treatment
May 22, 2024
Article
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When TikTok decides your product is a dupe
When TikTok decides your product is a dupe
May 22, 2024
Article
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From fans to foes: How customer service can make or break creator brands
From fans to foes: How customer service can make or break creator brands
May 22, 2024
Article
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VidCon to feature top marketing voices from the White House to Spotify
VidCon to feature top marketing voices from the White House to Spotify
May 22, 2024
Article
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From turn up to calm down: Lil Jon's foray into mindfulness
From turn up to calm down: Lil Jon's foray into mindfulness
May 22, 2024
Article
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Why Nikon asked creators to spend eight days on self-reflection
Why Nikon asked creators to spend eight days on self-reflection
May 22, 2024
Article
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When did school and social media become so compatible?
When did school and social media become so compatible?
May 22, 2024
Article
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How can brands prove they actually care about social causes?
How can brands prove they actually care about social causes?
May 22, 2024
Article
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"Creator-first" is an industry buzzword, but creators are still chasing down payments
"Creator-first" is an industry buzzword, but creators are still chasing down payments
May 22, 2024
Article

Articles

329
From fans to foes: How customer service can make or break creator brands
From fans to foes: How customer service can make or break creator brands
How can brands prove they actually care about social causes?
How can brands prove they actually care about social causes?
When TikTok decides your product is a dupe
When TikTok decides your product is a dupe
From turn up to calm down: Lil Jon's foray into mindfulness
From turn up to calm down: Lil Jon's foray into mindfulness
Creator Economy Scoop: Coachella collabs and the Taylor Swift treatment
Creator Economy Scoop: Coachella collabs and the Taylor Swift treatment
VidCon to feature top marketing voices from the White House to Spotify
VidCon to feature top marketing voices from the White House to Spotify
When did school and social media become so compatible?
When did school and social media become so compatible?
Why Nikon asked creators to spend eight days on self-reflection
Why Nikon asked creators to spend eight days on self-reflection
"Creator-first" is an industry buzzword, but creators are still chasing down payments
"Creator-first" is an industry buzzword, but creators are still chasing down payments
Creator Economy Scoop: When small creators reign supreme
Creator Economy Scoop: When small creators reign supreme
How women in the Olympics are building second careers as influencers
How women in the Olympics are building second careers as influencers
Brands are pulling creators out of their content cubicles
Brands are pulling creators out of their content cubicles
Creator Economy Scoop: Pinterest as an internet oasis
Creator Economy Scoop: Pinterest as an internet oasis
Does AI threaten creator marketing, or does it make the work more meaningful?
Does AI threaten creator marketing, or does it make the work more meaningful?
Creator Economy Scoop: When TikTok becomes a career coach
Creator Economy Scoop: When TikTok becomes a career coach
Creator Economy Scoop: The creative content that goes unseen
Creator Economy Scoop: The creative content that goes unseen
Consumers are afraid of getting older-can marketers shift the narrative?
Consumers are afraid of getting older-can marketers shift the narrative?
Creator Economy Scoop: Creator likeness and partnership faux pas
Creator Economy Scoop: Creator likeness and partnership faux pas
Creator economy scoop: Pay transparency and brand trip controversy
Creator economy scoop: Pay transparency and brand trip controversy
Why Urban Outfitters is giving Philadelphia creators an international stage
Why Urban Outfitters is giving Philadelphia creators an international stage
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Case Studies

21
Mcdonald's drives awareness for Summer Drink Days with Snapchat
Mcdonald's drives awareness for Summer Drink Days with Snapchat
Cheerios takes the lead as No. 1 healthy cereal option with the help of creators
Cheerios takes the lead as No. 1 healthy cereal option with the help of creators
How Sephora launched a Diwali campaign achieving 96% positive sentiment
How Sephora launched a Diwali campaign achieving 96% positive sentiment
How Philips Hue lit up social media feeds and inspired consumers to personalize their space
How Philips Hue lit up social media feeds and inspired consumers to personalize their space
The holiday creator campaign that made Flex & Seal the most loved brand among its competitors
The holiday creator campaign that made Flex & Seal the most loved brand among its competitors
How Royale drove coupon downloads for a product launch using creator marketing
How Royale drove coupon downloads for a product launch using creator marketing
How York University worked with creators to promote its degree programs
How York University worked with creators to promote its degree programs
How Precision Nutrition achieved a 4:1 ROAS with creator media
How Precision Nutrition achieved a 4:1 ROAS with creator media
How Country Harvest became a fan favorite for bread lovers
How Country Harvest became a fan favorite for bread lovers
INFINITI increases brand affinity by 19 points by partnering with local creators
INFINITI increases brand affinity by 19 points by partnering with local creators
A leading investment bank partners with creators to educate Canadians on "staying ahead"
A leading investment bank partners with creators to educate Canadians on "staying ahead"
How Ricola grew familiarity of their new Everyday Berry by 11 points
How Ricola grew familiarity of their new Everyday Berry by 11 points
How Schneiders became the most familiar meat product for the grilling season
How Schneiders became the most familiar meat product for the grilling season
How national home retailer achieved a 77% more efficient TikTok CPCV
How national home retailer achieved a 77% more efficient TikTok CPCV
How Canadian Tire inspired customers to shop smarter
How Canadian Tire inspired customers to shop smarter
How an interregional public transit system got local commuters opting to take the train
How an interregional public transit system got local commuters opting to take the train
How a leading insurance provider built trust with their audience by partnering with creators
How a leading insurance provider built trust with their audience by partnering with creators
How a non-prescription medication brand grew 55% over 2 years
How a non-prescription medication brand grew 55% over 2 years
How Dr.Oetker drove 5x the industry benchmark for Story Views
How Dr.Oetker drove 5x the industry benchmark for Story Views
Crafting the perfect wine cocktail: How Inniskillin's increased consideration among young consumers
Crafting the perfect wine cocktail: How Inniskillin's increased consideration among young consumers
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Podcast Episodes

14
Olivers-Founder & CEO, David Wolfe
Olivers-Founder & CEO, David Wolfe
Lensabl-Founder & CEO, Andy Bilinsky
Lensabl-Founder & CEO, Andy Bilinsky
Kabo - Founder & CEO, Vino Jeyapalan
Kabo - Founder & CEO, Vino Jeyapalan
Common Thread Collective-Taylor Holiday
Common Thread Collective-Taylor Holiday
The rise of vegan skincare and skincare intellectuals
The rise of vegan skincare and skincare intellectuals
Marketing lessons that can be learned from the rise and fall of AND1 | BANKNOTES
Marketing lessons that can be learned from the rise and fall of AND1 | BANKNOTES
Chris Meade and how CROSSNET is creating a new sports category
Chris Meade and how CROSSNET is creating a new sports category
Kristi Knowles on transforming RawFoodz to Mother Raw
Kristi Knowles on transforming RawFoodz to Mother Raw
Abtin Masseratagah on the importance of retention marketing
Abtin Masseratagah on the importance of retention marketing
How the ledidi berry, AKA Nature's Wild Berry, changed a life | BANKNOTES
How the ledidi berry, AKA Nature's Wild Berry, changed a life | BANKNOTES
Holiday 2022 shopping predictions: Creativity is key if you're going to survive | BANKNOTES
Holiday 2022 shopping predictions: Creativity is key if you're going to survive | BANKNOTES
Tuft and Paw's Jackson Cunningham on developing thoughtful furniture for cats
Tuft and Paw's Jackson Cunningham on developing thoughtful furniture for cats
Erica Werber, CEO of Literie Candles, on the explosion of the candle industry
Erica Werber, CEO of Literie Candles, on the explosion of the candle industry
How Nibble and its AI-powered chat is impacting eCommerce | BANKNOTES
How Nibble and its AI-powered chat is impacting eCommerce | BANKNOTES

Videos

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