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From fans to foes: How customer service can make or break creator brands
Today's most popular consumer brands are often founded by creators and celebrities.
Rare Beauty by Selena Gomez is reportedly exploring an IPO, as sales for the brand cross the $400M threshold. Emma Chamberlain's Chamberlain Coffee (reportedly making $20M in revenue) and Kendall Jenner's 818 Tequila recently teamed up to launch a limited edition espresso martini kit.
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