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A guide to cross-channel campaign management strategy
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Abandoned your Customer 360 strategy? Here's what you may have gotten wrong.
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The essential strategic partnership for 2023: Marketing and IT
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Structured vs. unstructured data: A simple guide
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How to leverage transactional data to improve customer loyalty
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ETL vs. ELT: 6 major differences to know
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How to conduct audience analysis in 5 steps
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7 methods of audience analysis you should know about
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Bring on the second wave of CDP: ROI-driving, composable and privacy-centric
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Why data optimization matters (and tips for how to optimize your data)
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Why is audience segmentation important for your business? (+ the easiest way to do it)
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The modern data stack - everything you need to know
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Customer data platforms ease IT burdens and empower marketing teams with integrated, actionable data and profiles
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3 ways to use demographic data (and how to move beyond it)
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For customer data security, privacy control, and governance, choose Lytics Private Instance and Private Cloud on Google Cloud.
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What is audience analysis and why is it important?
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What is transactional data and how can you leverage it?
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How social networks put consumers in charge of the way brands use data
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Aligning IT and marketing leads to better ROI, stronger collaborations, workflow simplicity
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How Lytics CDP simplifies data access and governance
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Aligning IT and marketing leads to better ROI, stronger collaborations, workflow simplicity
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The pros and cons of audience segmentation
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The end of cookies is near. Why are marketers still dragging their feet?
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Data advocacy panel: I've assembled my team, now what?
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How to segment your audience for email marketing
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6 Audience segmentation mistakes to avoid at all cost
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The customer 360 data program and cloud connectors: Guiding principles for success
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How inflation and the end of cookies will redefine marketing and advertising success in 2023
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Operational analytics use cases
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What are first-party cookies and how can you use them effectively?
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How consumer companies leverage data for better marketing decisions
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What's data aggregation and why does it matter for business?
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Audience segmentation: Everything you need to know in 2022
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How to do audience segmentation to target the right customers
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Customer churn prediction: How to do it (and reduce customer churn)
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How to analyze your audience for free using Google Analytics
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Cookie reliance for marketers: What it looks like and how it will change
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Data clean room: What it is and how to use it for business growth
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Evaluating cloud connectors for the customer 360 data program
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Customer 360: To build or not to build? (+Pros and cons)
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Lytics new government data requests policy keeps customer data ownership where it belongs: With our customers
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Customer 360 data programs and the emergence of the Cloud Connector
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Establishing the Link Between a CDP and Reverse ETL
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Data breaches: How they happen and how to deal with them
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A revolution in marketing data architecture (+ a better way to enable access, and activate your data warehouse)
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American Conservatory Theater - Lytics Customer Data Platform (CDP)
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Data informed vs Data driven: What is right for your business
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Understanding the role of semantic mapping in digital optimization
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How to use propensity modeling for web personalization
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Client side vs Server side: Everything you need to know
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How to use customer data analytics to increase sales
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How does a quality CDP help identity resolution?
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4 Benefits of a composable customer data platform
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How to personalize content for first-party PII
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How can you measure the ROI of a customer data platform?
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9 Tips for being transparent and privacy-centric
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Data modeling: What it is and how to do it (+ Tools)
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Never choose between data security and flexibility. Here's how to achieve both.
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Mastering ABM in 2022 with a flexible CDP
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Operational analytics: A mini guide for data managers and analysts
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Event tracking: A mini guide for developers
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Matching customer data across a disjointed tech stack
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The 3 biggest mistakes to avoid when it comes to data pipeline implementation
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5 Steps to Creating a Unified Customer View
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Customer analytics: Why and how to track them
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7 ways marketers can (and should) leverage data science
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A guide to privacy-first marketing in 2022
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3 Use cases: Try Lytics and make the most of your customer data
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What is Customer 360? (And how can you make sure you get it right?)
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Understanding the impact of 2022 data privacy regulations
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Maximize business efficiency with these cloud data warehouse best practices
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How to alleviate costs through database integration
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Exploring the benefits of CDP technology
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How to increase marketing reach using lookalike modeling
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Protecting first-party data enhances your relationships with customers
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Diversity and inclusion in modern-day advertising
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How to increase marketing reach using look-a-like modeling
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5 Examples of first-party data
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SQL: How-tos, tips. and tricks for the non-technical professional
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3 essential characteristics of a great CX tech stack
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If you want to offer better security for customer data, build CDP into your data warehouse
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Data layer implementation and examples to get you started
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Embracing composability: What do your CDP, cloud data warehouse and headless architecture have in common?
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Passing the SOC 2 Audit for 2021: Lytics helps make sense of your customer data and your legal data protection obligations
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Overcoming product development strategy pain points
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Website personalization: 7 examples to inspire you
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Why post-cookie marketing will lean on deterministic customer identity resolution
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What are product qualified leads (PQLs)?
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Customer data infrastructure: Why is it important?
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Ad agencies and CDP: The future of marketing
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Best practices for encouraging customer reviews
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How to master email personalization and relevance with a unified customer view
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How data layers work and what you should know
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Why customer data unification matters for your business
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The massive personalization opportunity in direct-to-consumer sales - thanks to first-party data
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Third-party cookies are crumbling. What does this mean for advertising?
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