Developer Marketing Alliance

Developer Marketing Alliance

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3 core skills you need to kick-start your career in developer relations
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Article
3 core skills you need to kick-start your career in developer relations
Competitive differentiation strategy: How to win in a hyper-competitive SaaS market
Community
Article
Competitive differentiation strategy: How to win in a hyper-competitive SaaS market
How technical PMMs manage sales enablement for a developer audience
Community
Article
How technical PMMs manage sales enablement for a developer audience
Qualitative vs quantitative research
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Article
Qualitative vs quantitative research
Frequently asked questions about developer marketing
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Article
Frequently asked questions about developer marketing
How competitive pricing intelligence can increase revenue
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Article
How competitive pricing intelligence can increase revenue
The importance of being certified
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Article
The importance of being certified
Successful developer education: what you need to know
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Article
Successful developer education: what you need to know
What is positioning in marketing?
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Article
What is positioning in marketing?
9 skills you need to become the best Community Manager
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Article
9 skills you need to become the best Community Manager
The dos and don'ts of developer marketing
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The dos and don'ts of developer marketing
Top 7 DevRel metrics that measure the success of your marketing efforts
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Article
Top 7 DevRel metrics that measure the success of your marketing efforts
Why you need a public product roadmap
Community
Article
Why you need a public product roadmap
What success looks like in DevRel: define meaningful goals
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Article
What success looks like in DevRel: define meaningful goals
Navigating the DevRel job market
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Article
Navigating the DevRel job market
The 4 biggest developer marketing challenges you need to overcome
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Article
The 4 biggest developer marketing challenges you need to overcome
5 developer pain points backed by dev marketing pros
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Article
5 developer pain points backed by dev marketing pros
Community OKRs: What are they and why do you need them?
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Article
Community OKRs: What are they and why do you need them?
What is a case study in marketing?
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Article
What is a case study in marketing?
Get into the developer mindset
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Article
Get into the developer mindset
7 easy developer marketing metrics that reveal your campaign's success
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Article
7 easy developer marketing metrics that reveal your campaign's success
Six DevTools with great landing pages
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Article
Six DevTools with great landing pages
Ideal customer profile vs buyer personas
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Article
Ideal customer profile vs buyer personas
Everything you need to know about developer communities
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Article
Everything you need to know about developer communities
10 reasons to join us at the Developer Marketing Summit 2022
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Article
10 reasons to join us at the Developer Marketing Summit 2022
Reaching out to developers with Abhishek Ratna
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Article
Reaching out to developers with Abhishek Ratna
How to get developers to test out your product
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Article
How to get developers to test out your product
What is a Developer Advocate?
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Article
What is a Developer Advocate?
Your ultimate guide to creating a value proposition
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Article
Your ultimate guide to creating a value proposition
Why developer communities matter
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Article
Why developer communities matter
Your guide to developer marketing
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Article
Your guide to developer marketing
The secrets of compelling messaging and effective product positioning
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Article
The secrets of compelling messaging and effective product positioning
Where do developers hang out?
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Article
Where do developers hang out?
Why is developer marketing important?
Community
Article
Why is developer marketing important?
The secrets of compelling messaging and effective product positioning
Community
Article
The secrets of compelling messaging and effective product positioning
Will low-code/no-code platforms replace traditional developers?
Community
Article
Will low-code/no-code platforms replace traditional developers?
Developer marketing is marketing without marketing
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Article
Developer marketing is marketing without marketing
What is developer relations (DevRel)?
Community
Article
What is developer relations (DevRel)?
Engage and convert by putting developers in the driver's seat
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Article
Engage and convert by putting developers in the driver's seat
Your guide to developer marketing
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Article
Your guide to developer marketing
Hands-on with Developer Marketing
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Article
Hands-on with Developer Marketing
How to introduce a new technical audience to your company
Community
Article
How to introduce a new technical audience to your company
What is developer marketing?
Community
Article
What is developer marketing?
Event networking tips for developer marketers
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Article
Event networking tips for developer marketers
How to announce new features to drive product adoption
Community
Article
How to announce new features to drive product adoption
7 top tips for creating great content for developers
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Article
7 top tips for creating great content for developers
The different types of developers
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The different types of developers
DevRelations and DevMarketing: what do they have in common?
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Article
DevRelations and DevMarketing: what do they have in common?
Scale to succeed: Running platform marketing programs at enterprise scale
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Article
Scale to succeed: Running platform marketing programs at enterprise scale
Bulletproof brand awareness for developer marketers
Community
Article
Bulletproof brand awareness for developer marketers
Show, don't tell: How to launch viral product demos
Community
Article
Show, don't tell: How to launch viral product demos
Developer Relations: Developer First & Developer Plus Companies
Community
Article
Developer Relations: Developer First & Developer Plus Companies
The rise of developer marketing
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Article
The rise of developer marketing
The ultimate guide to launching products to developers
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Article
The ultimate guide to launching products to developers
The importance of building community, trust, and advocacy
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Article
The importance of building community, trust, and advocacy
Developer marketing 101: the top terms you should be aware of
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Article
Developer marketing 101: the top terms you should be aware of
Smart developer marketers are moving to JTBD frameworks
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Article
Smart developer marketers are moving to JTBD frameworks
How many CMOs are getting ABM wrong by making it all about ABM tech
Community
Article
How many CMOs are getting ABM wrong by making it all about ABM tech
The marketer's guide to building a developer program
Community
Article
The marketer's guide to building a developer program
Developer Relations is booming - here's why
Community
Article
Developer Relations is booming - here's why
Where are they? How to market to developers and be successful
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Article
Where are they? How to market to developers and be successful
The characteristics of developer marketing
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Article
The characteristics of developer marketing
Developer Marketing Summit | San Francisco
Community
Article
Developer Marketing Summit | San Francisco
Developer relations: 10 tips for running successful developer surveys
Community
Article
Developer relations: 10 tips for running successful developer surveys
My self-taught journey into marketing (and why I find it useful)
Community
Article
My self-taught journey into marketing (and why I find it useful)
How to go from product marketing manager to developer marketer
Community
Article
How to go from product marketing manager to developer marketer
How to market to developers with paid marketing
Community
Article
How to market to developers with paid marketing
How developer champions can help with product adoption
Community
Article
How developer champions can help with product adoption
Win the hearts and minds of your developer community
Community
Article
Win the hearts and minds of your developer community
Marketing to developers - back to the drawing board
Community
Article
Marketing to developers - back to the drawing board
Go-to-market: how to launch an API into a market and keep it there
Community
Article
Go-to-market: how to launch an API into a market and keep it there
The science behind feedback gathering from developers
Community
Article
The science behind feedback gathering from developers
Spotlight on... DevMar success story with JD Prater
Community
Article
Spotlight on... DevMar success story with JD Prater
Do developers really hate marketing?
Community
Article
Do developers really hate marketing?
Developer relations and developer marketing...they aren't the same thing
Community
Article
Developer relations and developer marketing...they aren't the same thing
Marketing invisible products to a technical audience
Community
Article
Marketing invisible products to a technical audience
How to live, breathe and think like a developer
Community
Article
How to live, breathe and think like a developer
Developer advocacy doesn't equal developer relations
Community
Article
Developer advocacy doesn't equal developer relations
Building an online community from scratch
Community
Article
Building an online community from scratch
5 essentials for a killer developer marketing program
Community
Article
5 essentials for a killer developer marketing program
Developer Marketing: Allergies & Authenticity
Community
Article
Developer Marketing: Allergies & Authenticity
Keep them hooked: effective product update strategy
Community
Article
Keep them hooked: effective product update strategy
Beyond Stack Overflow: reaching your audience
Community
Article
Beyond Stack Overflow: reaching your audience
What product marketers need to know about engaging developer audiences
Community
Article
What product marketers need to know about engaging developer audiences
How to start and grow your product marketing life with Al Dea
Community
Article
How to start and grow your product marketing life with Al Dea
Challenges in marketing and perception to developers
Community
Article
Challenges in marketing and perception to developers
Building a Voice of Developer Program
Community
Article
Building a Voice of Developer Program