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Kristina Jaramillo
Posted May 20, 2022
•
11 min read
How many CMOs are getting ABM wrong by making it all about ABM tech
Technology will only amplify the challenges your teams are having with their content, messaging and interactions. You need to get the right strategy, content and processes in place and create a proof of concept with a more personal 1:1 ABM program before you focus on scaling with ABM tech.
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