Scale to succeed: Running platform marketing programs at enterprise scale
Associated with
Abhishek Ratna Abhishek Ratna
Karan Nigam Karan Nigam
Posted Jun 22, 2022 1 min read
Scale to succeed: Running platform marketing programs at enterprise scale

"Developers don't like marketing". This doesn't have to be true. Developer and platform marketing deserves a seat at the table and has an essential role in the growth and scale of a business.

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