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False: Marketers Should Only Use Realtime Data

Article

False: Marketers Should Only Use Realtime Data

An Essential Guide to Preventing One-Timers from Churning – Part II

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An Essential Guide to Preventing One-Timers from Churning – Part II

Optimove Named the 2020 Data Analytics Partner of the Year by EGR B2B Awards

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Optimove Named the 2020 Data Analytics Partner of the Year by EGR B2B Awards

DIY CRM Tip: Uncover Customer-Value Segments

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DIY CRM Tip: Uncover Customer-Value Segments

CRM Marketing Definition: CRM Database & Automation Software | Optimove Learning Center

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CRM Marketing Definition: CRM Database & Automation Software | Optimove Learning Center

What is Customer Analytics Software & CRM Data Analysis

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What is Customer Analytics Software & CRM Data Analysis

Bittersweet June: The Return of Online Sports Betting

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Bittersweet June: The Return of Online Sports Betting

How Discounts Affect Customer Lifetime Value

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How Discounts Affect Customer Lifetime Value

Bet on Your New Players the Right Way

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Bet on Your New Players the Right Way

Where are You on the CRM Manager's Evolution Curve?

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Where are You on the CRM Manager's Evolution Curve?

Get a Taste of How to Acquire High-Value Customers

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Get a Taste of How to Acquire High-Value Customers

How To: Transform Your Data to Insight to Action

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How To: Transform Your Data to Insight to Action

How To: Use Loyalty Data to Power Customer Retention and Reactivation

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How To: Use Loyalty Data to Power Customer Retention and Reactivation

Is Memorial Day Weekend Crisis-Proof?

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Is Memorial Day Weekend Crisis-Proof?

Play-by-Play: Prepare Your Post-Pandemic Marketing Plan Now

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Play-by-Play: Prepare Your Post-Pandemic Marketing Plan Now

Turn the Value of Your Real Money Gaming Players Up

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Turn the Value of Your Real Money Gaming Players Up

Is Your CRM Advanced Enough to Scale and Impact Growth?

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Is Your CRM Advanced Enough to Scale and Impact Growth?

Machine Learning Marketing | Machine Learning in Marketing

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Machine Learning Marketing | Machine Learning in Marketing

The Future of CRM Journeys is AI-Mapped. You're Welcome

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The Future of CRM Journeys is AI-Mapped. You're Welcome

Online Learning Platforms: Here's Your Cheat Sheet for Reducing Churn

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Online Learning Platforms: Here's Your Cheat Sheet for Reducing Churn

What is Personalized Marketing? | Optimove Learning Center

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What is Personalized Marketing? | Optimove Learning Center

Single Customer View | Single Customer View CRM & Software

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Single Customer View | Single Customer View CRM & Software

Predictive Behavior Modeling | Predictive Analytics Software

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Predictive Behavior Modeling | Predictive Analytics Software

Customer Micro Segmentation Marketing

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Customer Micro Segmentation Marketing

How OTT Platforms Can Optimize Marketing Performance – Part II

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How OTT Platforms Can Optimize Marketing Performance – Part II

What is B2C Marketing? | Optimove Learning Center

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What is B2C Marketing? | Optimove Learning Center

What is Marketing Technology (MarTech)? | Optimove Learning Center

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What is Marketing Technology (MarTech)? | Optimove Learning Center

What is Customer Engagement? | Strategy, Model, Platform & Tools

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What is Customer Engagement? | Strategy, Model, Platform & Tools

How to Create Customer Loyalty and Retention

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How to Create Customer Loyalty and Retention

Customer Lifetime Value (CLV) Definition & Software | Customer LTV

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Customer Lifetime Value (CLV) Definition & Software | Customer LTV

What is a Customer Data Platform? | CDP Software

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What is a Customer Data Platform? | CDP Software

Customer Loyalty Software: Increasing Customer Loyalty

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Customer Loyalty Software: Increasing Customer Loyalty

The Methodologies of Marketing Orchestration – Part II

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The Methodologies of Marketing Orchestration – Part II

Football is Coming Back: Here's Your COVID-19 CRM Exit Strategy

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Football is Coming Back: Here's Your COVID-19 CRM Exit Strategy

Customer Clustering: Cluster Segmentation Analysis

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Customer Clustering: Cluster Segmentation Analysis

Customer Acquisition Costs vs. Retention Costs

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Customer Acquisition Costs vs. Retention Costs

Corona vs Regulation: Whose Impact is Bigger?

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Corona vs Regulation: Whose Impact is Bigger?

Realtime Customer Marketing: Definition, Targeting, Examples

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Realtime Customer Marketing: Definition, Targeting, Examples

First, We Take Berlin: Football is Back. But Are We Back to Normal?

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First, We Take Berlin: Football is Back. But Are We Back to Normal?

Customer Behavior Modeling & Analysis

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Customer Behavior Modeling & Analysis

Get Your Users to Talk. Then, Dare to Listen

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Get Your Users to Talk. Then, Dare to Listen

Customer & Client Intelligence (CI): Definition, Platform & Examples

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Customer & Client Intelligence (CI): Definition, Platform & Examples

What is Customer Attrition & Customer Attrition Rate

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What is Customer Attrition & Customer Attrition Rate

Database Marketing: Definition, Services, Solutions & Technology

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Database Marketing: Definition, Services, Solutions & Technology

Customer Insight | Customer Insight Marketing, Definition & Tools

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Customer Insight | Customer Insight Marketing, Definition & Tools

Next Best Action Marketing & Software

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Next Best Action Marketing & Software

How to Create Customer Loyalty and Retention

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How to Create Customer Loyalty and Retention

What is Cohort Analysis? | Cohort Analysis Software & Definition

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What is Cohort Analysis? | Cohort Analysis Software & Definition

The Carrot and The Stick – Recent Advertising Policy Changes by Google Are A Mixed Bag

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The Carrot and The Stick – Recent Advertising Policy Changes by Google Are A Mixed Bag

The Secret Ingredient for Delivering Higher Lifetime Value

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The Secret Ingredient for Delivering Higher Lifetime Value

Customer Satisfaction: CSAT Definition, Measuring, and Improving

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Customer Satisfaction: CSAT Definition, Measuring, and Improving

Optimove Named Challenger on Gartner's 2020 Magic Quadrant for Multichannel Marketing Hubs

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Optimove Named Challenger on Gartner's 2020 Magic Quadrant for Multichannel Marketing Hubs

Sweaty Betty's Dive Into Their Data Results In Major Uplift

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Sweaty Betty's Dive Into Their Data Results In Major Uplift

Research: New VS Existing Retail Customer Behavior Trends in Times of Corona

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Research: New VS Existing Retail Customer Behavior Trends in Times of Corona

Optimove and Netcore Partner to Deliver Highly Personalized Email and SMS Customer Messaging

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Optimove and Netcore Partner to Deliver Highly Personalized Email and SMS Customer Messaging

[Gaming Amid Corona, Update 3]: Live Dealer or Slots? Casino Games Deep-Dive

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[Gaming Amid Corona, Update 3]: Live Dealer or Slots? Casino Games Deep-Dive

Rub It In, Why Don't You? When Orchestration Goes Awry

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Rub It In, Why Don't You? When Orchestration Goes Awry

[UPDATE 2]: COVID-19 and Online Gaming: How Much Are All These New Casino Players Worth?

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[UPDATE 2]: COVID-19 and Online Gaming: How Much Are All These New Casino Players Worth?

Let Maslow's Pyramid Guide Your CRM Strategy Now

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Let Maslow's Pyramid Guide Your CRM Strategy Now

The Methodologies of Marketing Orchestration – Part I

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The Methodologies of Marketing Orchestration – Part I

Quick Ways to Adjust Your Communications for COVID-19

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Quick Ways to Adjust Your Communications for COVID-19

How OTT Platforms Can Leverage Data to Optimize Marketing Performance – Part I

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How OTT Platforms Can Leverage Data to Optimize Marketing Performance – Part I

Here's What Your Customers Want to Hear in a Crisis

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Here's What Your Customers Want to Hear in a Crisis

Customers in Times of Crisis: Even Less Rational than Usual

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Customers in Times of Crisis: Even Less Rational than Usual

B2C Marketers: Follow These 4 Steps to Prepare for After COVID-19

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B2C Marketers: Follow These 4 Steps to Prepare for After COVID-19

March Madness in The World of Retail

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March Madness in The World of Retail

E-Commerce Sites: Make Sure to Check These 6 Quick Steps in Times of a Global Crisis

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E-Commerce Sites: Make Sure to Check These 6 Quick Steps in Times of a Global Crisis

COVID-19's Impact on Online Gaming: Trends & Tips for Marketers

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COVID-19's Impact on Online Gaming: Trends & Tips for Marketers

Business Continuity Notice to Optimove Customers

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Business Continuity Notice to Optimove Customers

[UPDATE]: COVID-19's Impact on Online Gaming: Cross-Selling is Key

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[UPDATE]: COVID-19's Impact on Online Gaming: Cross-Selling is Key

Travel & Ticketing Companies: Here's How to Communicate with Your Customers During COVID-19

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Travel & Ticketing Companies: Here's How to Communicate with Your Customers During COVID-19

A/B/n Testing to the Max: How to Reduce Uncertainty in Turbulent Times

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A/B/n Testing to the Max: How to Reduce Uncertainty in Turbulent Times

Email Marketing in the Wake of COVID-19: Keeping your program healthy

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Email Marketing in the Wake of COVID-19: Keeping your program healthy

Five Simple Tips for CRM Marketing with Covid-19 In Mind

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Five Simple Tips for CRM Marketing with Covid-19 In Mind

Why Your Customer Data Platform Needs a Brain

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Why Your Customer Data Platform Needs a Brain

Now More Than Ever: Have the Courage to Measure the Right Things

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Now More Than Ever: Have the Courage to Measure the Right Things

Thoughts on Marketing Amid COVID-19

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Thoughts on Marketing Amid COVID-19

How a Smart Realtime Popup Solves a Common Issue for Gaming Operators

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How a Smart Realtime Popup Solves a Common Issue for Gaming Operators

Customer-Driven Marketing VS Product-Driven Marketing. Where Do You Stand?

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Customer-Driven Marketing VS Product-Driven Marketing. Where Do You Stand?

Acquiring Axonite: Solving Tomorrow's Marketing Challenges, Today

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Acquiring Axonite: Solving Tomorrow's Marketing Challenges, Today

Optimove 2019 Year in Review

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Optimove 2019 Year in Review

5 Days, 6 Usability Tests, and 1 Great Solution

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5 Days, 6 Usability Tests, and 1 Great Solution

Return to Me: Your Product Returns Could Lead to Returning Customers

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Return to Me: Your Product Returns Could Lead to Returning Customers

Spam Traps: Easy to get caught in one. Easy to avoid them

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Spam Traps: Easy to get caught in one. Easy to avoid them

NRF 2020 Vision: A Recap for Retail Marketers

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NRF 2020 Vision: A Recap for Retail Marketers

The Martech Buy or Build Dilemma

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The Martech Buy or Build Dilemma

How Much Content is Enough Content?

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How Much Content is Enough Content?

Deconstructing the Modern Consumer

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Deconstructing the Modern Consumer