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Customer Loyalty Software: Increasing Customer Loyalty
Customer Loyalty Software: Increasing Customer Loyalty
May 25, 2020
Article
Optimove Optimove
Measuring Customer Journeys Like a Pro
Measuring Customer Journeys Like a Pro
Jan 30, 2024
Article
Optimove Optimove
How to Use Real-Time Email Marketing
How to Use Real-Time Email Marketing
Dec 17, 2024
Article
Optimove Optimove
Research: New VS Existing Retail Customer Behavior Trends in Times of Corona
Research: New VS Existing Retail Customer Behavior Trends in Times of Corona
Apr 23, 2020
Article
Optimove Optimove
Quick Tips to Turn One-Timers Into Long-Term Customers 
Quick Tips to Turn One-Timers Into Long-Term Customers 
Jul 04, 2023
Article
Optimove Optimove
Frightening Issues That Haunt Marketers: From Marketing to Mobile 
Frightening Issues That Haunt Marketers: From Marketing to Mobile 
Oct 05, 2023
Article
Optimove Optimove
AI in Marketing: How Optimove Balances Innovation with Responsibility
AI in Marketing: How Optimove Balances Innovation with Responsibility
Oct 16, 2024
Article
Optimove Optimove
Email Marketing: From Blasts to Scientific Segmentation | Optimove Webinar
Email Marketing: From Blasts to Scientific Segmentation | Optimove Webinar
Sep 09, 2019
Webinar
Optimove Optimove
The Beauty of Customer Segmentation, Part 3/3: Let Your Customer Segmentation Model Do the Talking
The Beauty of Customer Segmentation, Part 3/3: Let Your Customer Segmentation Model Do the Talking
Oct 01, 2020
Article
Optimove Optimove
Brands, Stop Re-acquiring the Same Customer!
Brands, Stop Re-acquiring the Same Customer!
Aug 11, 2022
Article

Latest Content

Optimove Optimove
10 Retail Marketing Strategies to Boost Early Sales
10 Retail Marketing Strategies to Boost Early Sales
Mar 21, 2025
Webinar
Optimove Optimove
It Pays to Know What's Coming: How to Use AI to Predict Trends and Personalize at Scale – A Taylor Swift Era
It Pays to Know What's Coming: How to Use AI to Predict Trends and Personalize at Scale – A Taylor Swift Era
Mar 21, 2025
Webinar
Optimove Optimove
Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing
Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing
Mar 20, 2025
Webinar
Optimove Optimove
Optimove Connect Day 1: A Powerful Kickoff from Positionless Marketing to AI-Powered Optimization 
Optimove Connect Day 1: A Powerful Kickoff from Positionless Marketing to AI-Powered Optimization 
Mar 19, 2025
Webinar
Optimove Optimove
5 iGaming Marketing Lessons That Retailers Can Learn From
5 iGaming Marketing Lessons That Retailers Can Learn From
Mar 18, 2025
Webinar
Optimove Optimove
Optimove Insights February iGaming Pulse Snapshot - US Sports Bettor Participation Up 160%+ Over Three NFL Seasons
Optimove Insights February iGaming Pulse Snapshot - US Sports Bettor Participation Up 160%+ Over Three NFL Seasons
Mar 14, 2025
Webinar
Optimove Optimove
2024 March Madness: Men's Bets Double Women's, Yet Women's Tournament Sees 22.01x Growth
2024 March Madness: Men's Bets Double Women's, Yet Women's Tournament Sees 22.01x Growth
Mar 11, 2025
Webinar
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7 Best Practices for Creating Customer Loyalty in Retail
7 Best Practices for Creating Customer Loyalty in Retail
Mar 06, 2025
Webinar
Optimove Optimove
Optimove Insights January iGaming Pulse Snapshot – U.S. Sports Bonuses 2.4x Higher Than the Global Average
Optimove Insights January iGaming Pulse Snapshot – U.S. Sports Bonuses 2.4x Higher Than the Global Average
Feb 21, 2025
Article
Optimove Optimove
Pini Yakuel at Connect 2025: Positionless Marketing – From an Idea to a Movement
Pini Yakuel at Connect 2025: Positionless Marketing – From an Idea to a Movement
Feb 20, 2025
Article

Articles

440
Optimove Insights January iGaming Pulse Snapshot – U.S. Sports Bonuses 2.4x Higher Than the Global Average
Optimove Insights January iGaming Pulse Snapshot – U.S. Sports Bonuses 2.4x Higher Than the Global Average
Pini Yakuel at Connect 2025: Positionless Marketing – From an Idea to a Movement
Pini Yakuel at Connect 2025: Positionless Marketing – From an Idea to a Movement
Optimove Connect 2025: Case Studies From 5 Experts that Will Elevate Your CRM Marketing
Optimove Connect 2025: Case Studies From 5 Experts that Will Elevate Your CRM Marketing
The Importance of Data Analytics in Retail
The Importance of Data Analytics in Retail
How KPAX Marketing Streamlines Content Personalization with Opti-X
How KPAX Marketing Streamlines Content Personalization with Opti-X
How Retailers Can Use the Marketing Rule of 7 to Boost Customer Engagement
How Retailers Can Use the Marketing Rule of 7 to Boost Customer Engagement
12 Customer Retention Strategies to Create Loyal Shoppers
12 Customer Retention Strategies to Create Loyal Shoppers
What the Apple TV Series, Severance, Teaches Us About Hidden Data
What the Apple TV Series, Severance, Teaches Us About Hidden Data
Optimove Ignite+: The First Comprehensive Program Tailored to Accelerate Growth for Emerging iGaming and Sports Betting Operators
Optimove Ignite+: The First Comprehensive Program Tailored to Accelerate Growth for Emerging iGaming and Sports Betting Operators
Optimove Introduces OptiLive: Enabling Sportsbook Operators to Create CRM-Powered Live Sports Marketing at Scale
Optimove Introduces OptiLive: Enabling Sportsbook Operators to Create CRM-Powered Live Sports Marketing at Scale
Live Betting, or In-Play Betting Drives Higher Player Spending and Garners More Betting Budget 
Live Betting, or In-Play Betting Drives Higher Player Spending and Garners More Betting Budget 
Get to Know Your Customer's Day: Building Meaningful Connections Through Data and Insight
Get to Know Your Customer's Day: Building Meaningful Connections Through Data and Insight
Optimove Insights: December iGaming Pulse Snapshot - 2023/24 NFL Player Retention Falls from Regular Season to Playoffs
Optimove Insights: December iGaming Pulse Snapshot - 2023/24 NFL Player Retention Falls from Regular Season to Playoffs
Optimove at ICE 2025: Visit Our CRM Ecosystem and 7 Questions to Ask Us
Optimove at ICE 2025: Visit Our CRM Ecosystem and 7 Questions to Ask Us
Top 7 Email Marketing Strategies for Marketers: Personalization, Precision & Performance 
Top 7 Email Marketing Strategies for Marketers: Personalization, Precision & Performance 
Top 10 Blogs of 2024
Top 10 Blogs of 2024
Retailers Achieve 300%+ Growth on Black Friday and Cyber Monday with Optimove
Retailers Achieve 300%+ Growth on Black Friday and Cyber Monday with Optimove
9 Keys to Success for LATAM iGaming Operators
9 Keys to Success for LATAM iGaming Operators
5 Ways to Win Share of Wallet Beyond the Holidays
5 Ways to Win Share of Wallet Beyond the Holidays
How to Use Real-Time Email Marketing
How to Use Real-Time Email Marketing
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Case Studies

3

eBooks

8

Infographics

1

Reports

8

Videos

127
The Position-less Marketer - Optimove Connect 2024 Keynote
The Position-less Marketer - Optimove Connect 2024 Keynote
Harnessing Experimentation: How Sisal Maximizes Customer Engagement - Optimove Connect 2024
Harnessing Experimentation: How Sisal Maximizes Customer Engagement - Optimove Connect 2024
The Future of Customer Obsessed Marketing - Optimove Connect 2024
The Future of Customer Obsessed Marketing - Optimove Connect 2024
The Marketplace to DTC Journey - Unleashing LTV with Customer Engagement - Optimove Connect 2024
The Marketplace to DTC Journey - Unleashing LTV with Customer Engagement - Optimove Connect 2024
Journey to the Center of MarTech: Speed & Scale - Optimove Connect 2024
Journey to the Center of MarTech: Speed & Scale - Optimove Connect 2024
The Building Blocks of Smarter Targeting - Optimove Connect 2024
The Building Blocks of Smarter Targeting - Optimove Connect 2024
Driving Growth with Customer Engagement: Kaizen Gaming's Marketing Journey - Optimove Connect 2024
Driving Growth with Customer Engagement: Kaizen Gaming's Marketing Journey - Optimove Connect 2024
"Personalization is High-Priority. But Don't Wait for the Perfect Data"
"Personalization is High-Priority. But Don't Wait for the Perfect Data"
CRM HACK: The Fundamentals of Marketing Testing
CRM HACK: The Fundamentals of Marketing Testing
Smart CRM Basics: The Marketing Funnel and Beyond
Smart CRM Basics: The Marketing Funnel and Beyond
Smart CRM Basics: Strategies for Increasing Customer Loyalty
Smart CRM Basics: Strategies for Increasing Customer Loyalty
Smart CRM Basics: Customer Engagement Strategies You Don't Want to Miss
Smart CRM Basics: Customer Engagement Strategies You Don't Want to Miss
Smart CRM Basics: What You Should Know About Marketing Action Optimization
Smart CRM Basics: What You Should Know About Marketing Action Optimization
Watch: CRM Hack on Going from Basic Segmentation to Personalization and our B2CRM Weekly News Update
Watch: CRM Hack on Going from Basic Segmentation to Personalization and our B2CRM Weekly News Update
CRM Hack: Hitting the Mark with Realtime Data
CRM Hack: Hitting the Mark with Realtime Data
Watch: Smart CRM Basics on Predictive Behavior Modeling and B2CRM Weekly News Update
Watch: Smart CRM Basics on Predictive Behavior Modeling and B2CRM Weekly News Update
Watch: CRM Hack on Beyond Personalization Tags, B2CRM Weekly News Update, and a CRM Analysis on Deckers
Watch: CRM Hack on Beyond Personalization Tags, B2CRM Weekly News Update, and a CRM Analysis on Deckers
CRM Hack: The Customer Churn Factor
CRM Hack: The Customer Churn Factor
Watch: Smart CRM Basics on Single Customer View and B2CRM Weekly News Update
Watch: Smart CRM Basics on Single Customer View and B2CRM Weekly News Update
Watch: CRM Hack on Marketing Plan Objectives and Principles and our B2CRM Weekly News Update
Watch: CRM Hack on Marketing Plan Objectives and Principles and our B2CRM Weekly News Update
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Webinars

26
It Pays to Know What's Coming: How to Use AI to Predict Trends and Personalize at Scale – A Taylor Swift Era
It Pays to Know What's Coming: How to Use AI to Predict Trends and Personalize at Scale – A Taylor Swift Era
10 Retail Marketing Strategies to Boost Early Sales
10 Retail Marketing Strategies to Boost Early Sales
Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing
Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing
Optimove Connect Day 1: A Powerful Kickoff from Positionless Marketing to AI-Powered Optimization 
Optimove Connect Day 1: A Powerful Kickoff from Positionless Marketing to AI-Powered Optimization 
5 iGaming Marketing Lessons That Retailers Can Learn From
5 iGaming Marketing Lessons That Retailers Can Learn From
Optimove Insights February iGaming Pulse Snapshot - US Sports Bettor Participation Up 160%+ Over Three NFL Seasons
Optimove Insights February iGaming Pulse Snapshot - US Sports Bettor Participation Up 160%+ Over Three NFL Seasons
2024 March Madness: Men's Bets Double Women's, Yet Women's Tournament Sees 22.01x Growth
2024 March Madness: Men's Bets Double Women's, Yet Women's Tournament Sees 22.01x Growth
7 Best Practices for Creating Customer Loyalty in Retail
7 Best Practices for Creating Customer Loyalty in Retail
The Caitlin Clark Effect: Boosts WNBA Betting by 380% in May
The Caitlin Clark Effect: Boosts WNBA Betting by 380% in May
How To: Democratize Data Across the Organization
How To: Democratize Data Across the Organization
AI Target Group Discovery for Segmentation
AI Target Group Discovery for Segmentation
If CDP and MMH Are Not Born Together, It Can Ruin the Customer Experience
If CDP and MMH Are Not Born Together, It Can Ruin the Customer Experience
Cricket World Cup 2023: What Makes New Players Click? 
Cricket World Cup 2023: What Makes New Players Click? 
Your Sports Bettor's National Team Is Out of the World Cup. Now What?
Your Sports Bettor's National Team Is Out of the World Cup. Now What?
Black Friday Cyber Monday 2022: Going Beyond the Promos
Black Friday Cyber Monday 2022: Going Beyond the Promos
Predictability of Player Behavior? "We've never known more than we do today"
Predictability of Player Behavior? "We've never known more than we do today"
Bidalgo And Optimove Webinar | Nov 17, 2016
Bidalgo And Optimove Webinar | Nov 17, 2016
Marketer vs. AI? Why not Marketer + AI - Webinar
Marketer vs. AI? Why not Marketer + AI - Webinar
How to Plan Your Post-Pandemic Marketing - Webinar
How to Plan Your Post-Pandemic Marketing - Webinar
CRM Contribution: Know What Your CRM is Worth, and How to Improve It | Optimove Video
CRM Contribution: Know What Your CRM is Worth, and How to Improve It | Optimove Video
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