This eBook delves into the significance of email segmentation as a vital tool for personalizing marketing campaigns. It covers the definition of email segmentation, its importance in marketing, how it works, and the benefits it brings. Additionally, the eBook offers detailed segmentation strategies, best practices for effective segmentation, the importance of having an email segmentation strategy, and insights into getting started with Optimove's Email Marketing solution, OptiMail. Furthermore, it addresses frequently asked questions regarding email delivery, deliverability, and their differences.