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Customer Loyalty Software: Increasing Customer Loyalty
Customer Loyalty Software: Increasing Customer Loyalty
May 25, 2020
Article
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Measuring Customer Journeys Like a Pro
Measuring Customer Journeys Like a Pro
Jan 30, 2024
Article
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Research: New VS Existing Retail Customer Behavior Trends in Times of Corona
Research: New VS Existing Retail Customer Behavior Trends in Times of Corona
Apr 23, 2020
Article
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Quick Tips to Turn One-Timers Into Long-Term Customers 
Quick Tips to Turn One-Timers Into Long-Term Customers 
Jul 04, 2023
Article
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Brands, Stop Re-acquiring the Same Customer!
Brands, Stop Re-acquiring the Same Customer!
Aug 11, 2022
Article
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AI in Marketing: How Optimove Balances Innovation with Responsibility
AI in Marketing: How Optimove Balances Innovation with Responsibility
Oct 16, 2024
Article
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Frightening Issues That Haunt Marketers: From Marketing to Mobile 
Frightening Issues That Haunt Marketers: From Marketing to Mobile 
Oct 05, 2023
Article
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The Beauty of Customer Segmentation, Part 3/3: Let Your Customer Segmentation Model Do the Talking
The Beauty of Customer Segmentation, Part 3/3: Let Your Customer Segmentation Model Do the Talking
Oct 01, 2020
Article
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Email Marketing: From Blasts to Scientific Segmentation | Optimove Webinar
Email Marketing: From Blasts to Scientific Segmentation | Optimove Webinar
Sep 09, 2019
Webinar
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CRM Hack: Hitting the Mark with Realtime Data
CRM Hack: Hitting the Mark with Realtime Data
Jun 21, 2021
Video

Latest Content

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Tips & Strategies for Lottery Personalization
Tips & Strategies for Lottery Personalization
Oct 17, 2024
Article
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AI in Marketing: How Optimove Balances Innovation with Responsibility
AI in Marketing: How Optimove Balances Innovation with Responsibility
Oct 16, 2024
Article
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5 Tips to Combat Holiday Season Marketing Fatigue
5 Tips to Combat Holiday Season Marketing Fatigue
Oct 15, 2024
Article
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How One Retailer Is Building Lifelong Loyalty Among New Puppy Owners
How One Retailer Is Building Lifelong Loyalty Among New Puppy Owners
Oct 10, 2024
Case Study
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Predictive Models: 6 Strategies to Predict Customer Actions 
Predictive Models: 6 Strategies to Predict Customer Actions 
Oct 09, 2024
Article
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How AI is Transforming CDPs
How AI is Transforming CDPs
Oct 08, 2024
Article
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Shift to Customer-Led Marketing: Get to Know Your Customers Day Insights
Shift to Customer-Led Marketing: Get to Know Your Customers Day Insights
Sep 19, 2024
Article
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6 Lessons U.S. Lotteries Can Learn from European Lotteries
6 Lessons U.S. Lotteries Can Learn from European Lotteries
Sep 17, 2024
Article
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How Fanduel Modernized Its Martech Stack Enabling Speed and Scalability
How Fanduel Modernized Its Martech Stack Enabling Speed and Scalability
Sep 12, 2024
Article
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How to Prepare for Future Marketing Trends
How to Prepare for Future Marketing Trends
Sep 11, 2024
Article

Articles

407
Tips & Strategies for Lottery Personalization
Tips & Strategies for Lottery Personalization
AI in Marketing: How Optimove Balances Innovation with Responsibility
AI in Marketing: How Optimove Balances Innovation with Responsibility
5 Tips to Combat Holiday Season Marketing Fatigue
5 Tips to Combat Holiday Season Marketing Fatigue
Predictive Models: 6 Strategies to Predict Customer Actions 
Predictive Models: 6 Strategies to Predict Customer Actions 
How AI is Transforming CDPs
How AI is Transforming CDPs
Shift to Customer-Led Marketing: Get to Know Your Customers Day Insights
Shift to Customer-Led Marketing: Get to Know Your Customers Day Insights
6 Lessons U.S. Lotteries Can Learn from European Lotteries
6 Lessons U.S. Lotteries Can Learn from European Lotteries
How Fanduel Modernized Its Martech Stack Enabling Speed and Scalability
How Fanduel Modernized Its Martech Stack Enabling Speed and Scalability
How to Prepare for Future Marketing Trends
How to Prepare for Future Marketing Trends
Significant Increase in NFL Betting for 2024-2025 Season, a Super for Sportsbooks 
Significant Increase in NFL Betting for 2024-2025 Season, a Super for Sportsbooks 
Optimove Named a Contender in The Forrester Wave™: Email Marketing Service Providers, Q3 2024 
Optimove Named a Contender in The Forrester Wave™: Email Marketing Service Providers, Q3 2024 
WhatsApp – An Undeniable Channel for Customer Engagement  
WhatsApp – An Undeniable Channel for Customer Engagement  
Optimove's AI-Orchestrated Gamification Hits the 'Goldilocks Zone' Keeping Players Engaged in iGaming 
Optimove's AI-Orchestrated Gamification Hits the 'Goldilocks Zone' Keeping Players Engaged in iGaming 
Optimove Introduces AI-Orchestrated Gamification for iGaming and Sports Betting 
Optimove Introduces AI-Orchestrated Gamification for iGaming and Sports Betting 
Optimove Insights Report on Holiday Shopping 2024: Consumer Confidence and Spending Up
Optimove Insights Report on Holiday Shopping 2024: Consumer Confidence and Spending Up
The Marketer as Air Traffic Controller: Navigating Customer Journeys with AI 
The Marketer as Air Traffic Controller: Navigating Customer Journeys with AI 
Does Your Marketing Crash? Here's What You Can Do About It
Does Your Marketing Crash? Here's What You Can Do About It
Gamification in iGaming
Gamification in iGaming
Optimove Insights' June iGaming Pulse Snapshot: Europe Edges LATAM in New Players Growth Amid Peak Events
Optimove Insights' June iGaming Pulse Snapshot: Europe Edges LATAM in New Players Growth Amid Peak Events
Euro 2024 Pulsey Awards: Germany Takes Sports Betting Player Growth, Poland Shines in Conversion
Euro 2024 Pulsey Awards: Germany Takes Sports Betting Player Growth, Poland Shines in Conversion
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Case Studies

3

eBooks

8

Infographics

1

Reports

4

Videos

127
The Position-less Marketer - Optimove Connect 2024 Keynote
The Position-less Marketer - Optimove Connect 2024 Keynote
Harnessing Experimentation: How Sisal Maximizes Customer Engagement - Optimove Connect 2024
Harnessing Experimentation: How Sisal Maximizes Customer Engagement - Optimove Connect 2024
The Future of Customer Obsessed Marketing - Optimove Connect 2024
The Future of Customer Obsessed Marketing - Optimove Connect 2024
The Marketplace to DTC Journey - Unleashing LTV with Customer Engagement - Optimove Connect 2024
The Marketplace to DTC Journey - Unleashing LTV with Customer Engagement - Optimove Connect 2024
Journey to the Center of MarTech: Speed & Scale - Optimove Connect 2024
Journey to the Center of MarTech: Speed & Scale - Optimove Connect 2024
The Building Blocks of Smarter Targeting - Optimove Connect 2024
The Building Blocks of Smarter Targeting - Optimove Connect 2024
Driving Growth with Customer Engagement: Kaizen Gaming's Marketing Journey - Optimove Connect 2024
Driving Growth with Customer Engagement: Kaizen Gaming's Marketing Journey - Optimove Connect 2024
"Personalization is High-Priority. But Don't Wait for the Perfect Data"
"Personalization is High-Priority. But Don't Wait for the Perfect Data"
CRM HACK: The Fundamentals of Marketing Testing
CRM HACK: The Fundamentals of Marketing Testing
Smart CRM Basics: The Marketing Funnel and Beyond
Smart CRM Basics: The Marketing Funnel and Beyond
Smart CRM Basics: Strategies for Increasing Customer Loyalty
Smart CRM Basics: Strategies for Increasing Customer Loyalty
Smart CRM Basics: Customer Engagement Strategies You Don't Want to Miss
Smart CRM Basics: Customer Engagement Strategies You Don't Want to Miss
Smart CRM Basics: What You Should Know About Marketing Action Optimization
Smart CRM Basics: What You Should Know About Marketing Action Optimization
Watch: CRM Hack on Going from Basic Segmentation to Personalization and our B2CRM Weekly News Update
Watch: CRM Hack on Going from Basic Segmentation to Personalization and our B2CRM Weekly News Update
CRM Hack: Hitting the Mark with Realtime Data
CRM Hack: Hitting the Mark with Realtime Data
Watch: Smart CRM Basics on Predictive Behavior Modeling and B2CRM Weekly News Update
Watch: Smart CRM Basics on Predictive Behavior Modeling and B2CRM Weekly News Update
Watch: CRM Hack on Beyond Personalization Tags, B2CRM Weekly News Update, and a CRM Analysis on Deckers
Watch: CRM Hack on Beyond Personalization Tags, B2CRM Weekly News Update, and a CRM Analysis on Deckers
CRM Hack: The Customer Churn Factor
CRM Hack: The Customer Churn Factor
Watch: Smart CRM Basics on Single Customer View and B2CRM Weekly News Update
Watch: Smart CRM Basics on Single Customer View and B2CRM Weekly News Update
Watch: CRM Hack on Marketing Plan Objectives and Principles and our B2CRM Weekly News Update
Watch: CRM Hack on Marketing Plan Objectives and Principles and our B2CRM Weekly News Update
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Webinars

18
The Caitlin Clark Effect: Boosts WNBA Betting by 380% in May
The Caitlin Clark Effect: Boosts WNBA Betting by 380% in May
How To: Democratize Data Across the Organization
How To: Democratize Data Across the Organization
AI Target Group Discovery for Segmentation
AI Target Group Discovery for Segmentation
If CDP and MMH Are Not Born Together, It Can Ruin the Customer Experience
If CDP and MMH Are Not Born Together, It Can Ruin the Customer Experience
Cricket World Cup 2023: What Makes New Players Click? 
Cricket World Cup 2023: What Makes New Players Click? 
Your Sports Bettor's National Team Is Out of the World Cup. Now What?
Your Sports Bettor's National Team Is Out of the World Cup. Now What?
Black Friday Cyber Monday 2022: Going Beyond the Promos
Black Friday Cyber Monday 2022: Going Beyond the Promos
Predictability of Player Behavior? "We've never known more than we do today"
Predictability of Player Behavior? "We've never known more than we do today"
Bidalgo And Optimove Webinar | Nov 17, 2016
Bidalgo And Optimove Webinar | Nov 17, 2016
Marketer vs. AI? Why not Marketer + AI - Webinar
Marketer vs. AI? Why not Marketer + AI - Webinar
How to Plan Your Post-Pandemic Marketing - Webinar
How to Plan Your Post-Pandemic Marketing - Webinar
CRM Contribution: Know What Your CRM is Worth, and How to Improve It | Optimove Video
CRM Contribution: Know What Your CRM is Worth, and How to Improve It | Optimove Video
Email Marketing: From Blasts to Scientific Segmentation | Optimove Webinar
Email Marketing: From Blasts to Scientific Segmentation | Optimove Webinar
How to Build Customer Loyalty | Optimove Webinar
How to Build Customer Loyalty | Optimove Webinar
The Customer Segment You're Probably Forgetting | Optimove Webinar
The Customer Segment You're Probably Forgetting | Optimove Webinar
Speed and Precision in Customer Loyalty | Optimove Webinar
Speed and Precision in Customer Loyalty | Optimove Webinar
How to Build Customer Loyalty | Optimove Webinar
How to Build Customer Loyalty | Optimove Webinar
Predictive Modeling in the Gaming Industry [VIDEO] | Optimove Webinar
Predictive Modeling in the Gaming Industry [VIDEO] | Optimove Webinar

Optimove is the leading Relationship Marketing Hub, empowering CRM Marketers to create and manage large-scale, customer-led journeys. Optimove autonomously surfaces valuable customer engagement opportunities, orchestrates self-optimizing customer journeys, and accurately measures the incremental impact of all marketing interactions. With Optimove leading brands such as Staples, JD Sports, Dollar Shave Club, GVC, Family Dollar and Penn National maximize customer loyalty, retention, and lifetime v

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407
articles
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case studies
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ebooks
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reports
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videos
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webinars