In our 24th episode, Gil talks category creation with two B2B leaders from the talent optimization and software review categories.

Panelists for this episode include Mike Zani, CEO of The Predictive Index and leader behind the talent optimization category, and Allyson Havener, VP of Marketing at TrustRadius and leader behind the software review category.

You'll walk away from this episode with an understanding of branding, customer advocacy, and building a successful company culture.

BONUS! Allyson explains why it's essential to collaborate with coworkers from different departments.