Metadata

Metadata

Followed by members
Website LinkedIn

Most engaged

🧃
The State of the B2B Podcast Listener
Unlocked
Report
The State of the B2B Podcast Listener
The Juice Claimed The Juice
🧃
Building Your 2023 Marketing Plan
Podcast Episode
Building Your 2023 Marketing Plan
Metadata Metadata
🧃
Best Calls to Action for Digital Marketing (Backed By Data) | Metadata.io
Article
Best Calls to Action for Digital Marketing (Backed By Data) | Metadata.io
Metadata Metadata
How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI) | Metadata.io
Article
How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI) | Metadata.io
Metadata Metadata
Prioritizing Customer Retention as a Marketing Team
Podcast Episode
Prioritizing Customer Retention as a Marketing Team
Metadata Metadata
B2B Marketing Trends for the Rest of 2022
Podcast Episode
B2B Marketing Trends for the Rest of 2022
Metadata Metadata
How B2B Brands Can Stand Out on LinkedIn
Podcast Episode
How B2B Brands Can Stand Out on LinkedIn
Metadata Metadata
🧃
Turning Sales Objections Into Marketing Content
Podcast Episode
Turning Sales Objections Into Marketing Content
Metadata Metadata
How to Recession-Proof Your Messaging in a Down Economy
Podcast Episode
How to Recession-Proof Your Messaging in a Down Economy
Metadata Metadata
Adjusting and Refocusing Your Marketing Strategy
Podcast Episode
Adjusting and Refocusing Your Marketing Strategy
Metadata Metadata

Latest Content

How Navvatic Cut Its Sales Cycle By 59% in Less Than Two Years
Article
How Navvatic Cut Its Sales Cycle By 59% in Less Than Two Years
Metadata Metadata
Know Thy Audience: Why Segmentation, Experimentation, and Empathy Will Never Go Out of Style
Article
Know Thy Audience: Why Segmentation, Experimentation, and Empathy Will Never Go Out of Style
Metadata Metadata
How to Boost Ad Performance By Up to 30% with AI and Predictive Analytics
Article
How to Boost Ad Performance By Up to 30% with AI and Predictive Analytics
Metadata Metadata
Rand Fishkin Says It's the End of Attribution-Here's What You Should Do About It
Article
Rand Fishkin Says It's the End of Attribution-Here's What You Should Do About It
Metadata Metadata
Should You Put Budget Behind Brand Awareness in a Down Economy? We Think So.
Article
Should You Put Budget Behind Brand Awareness in a Down Economy? We Think So.
Metadata Metadata
How UserGems Increased Win Rates by 31% With Paid Media Multithreading
Article
How UserGems Increased Win Rates by 31% With Paid Media Multithreading
Metadata Metadata
Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter
Article
Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter
Metadata Metadata
6 Ways to Lower Your Customer Acquisition Cost (CAC) in 2024
Article
6 Ways to Lower Your Customer Acquisition Cost (CAC) in 2024
Metadata Metadata
Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments
Article
Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments
Metadata Metadata
The Case for Multichannel Marketing and How B2B Marketers Can Nail Their Strategy This Year
Article
The Case for Multichannel Marketing and How B2B Marketers Can Nail Their Strategy This Year
Metadata Metadata

Articles

152
How Navvatic Cut Its Sales Cycle By 59% in Less Than Two Years
Article
How Navvatic Cut Its Sales Cycle By 59% in Less Than Two Years
Know Thy Audience: Why Segmentation, Experimentation, and Empathy Will Never Go Out of Style
Article
Know Thy Audience: Why Segmentation, Experimentation, and Empathy Will Never Go Out of Style
How to Boost Ad Performance By Up to 30% with AI and Predictive Analytics
Article
How to Boost Ad Performance By Up to 30% with AI and Predictive Analytics
Rand Fishkin Says It's the End of Attribution-Here's What You Should Do About It
Article
Rand Fishkin Says It's the End of Attribution-Here's What You Should Do About It
Should You Put Budget Behind Brand Awareness in a Down Economy? We Think So.
Article
Should You Put Budget Behind Brand Awareness in a Down Economy? We Think So.
How UserGems Increased Win Rates by 31% With Paid Media Multithreading
Article
How UserGems Increased Win Rates by 31% With Paid Media Multithreading
Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter
Article
Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter
6 Ways to Lower Your Customer Acquisition Cost (CAC) in 2024
Article
6 Ways to Lower Your Customer Acquisition Cost (CAC) in 2024
Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments
Article
Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments
The Case for Multichannel Marketing and How B2B Marketers Can Nail Their Strategy This Year
Article
The Case for Multichannel Marketing and How B2B Marketers Can Nail Their Strategy This Year
Behind the Scenes: Unveiling Our Thoughts on Display Advertising
Article
Behind the Scenes: Unveiling Our Thoughts on Display Advertising
How the Best B2B Marketers Untangle the Mystery of Attribution and ROI
Article
How the Best B2B Marketers Untangle the Mystery of Attribution and ROI
More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)
Article
More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)
B2B Marketers-Meet Your New BFF: How AI Writing Is Changing the Game
Article
B2B Marketers-Meet Your New BFF: How AI Writing Is Changing the Game
Modern Marketer Guide: How to Radically Dial In Your B2B Audience Targeting
Article
Modern Marketer Guide: How to Radically Dial In Your B2B Audience Targeting
Modern Marketer Guide: Building the B2B Marketing Dream Team
Article
Modern Marketer Guide: Building the B2B Marketing Dream Team
How I Reach B2B Audiences Across Channels in 2023
Article
How I Reach B2B Audiences Across Channels in 2023
Audiences
Article
Audiences
Campaigns and budget setup
Article
Campaigns and budget setup
Boosting Paid Social ROI: The Impact of Enabling Pipeline Optimization
Article
Boosting Paid Social ROI: The Impact of Enabling Pipeline Optimization
Explore all Arrow right

Case Studies

10
How Gainsight Segmented Their Way to $4.8M in Pipeline
Case Study
How Gainsight Segmented Their Way to $4.8M in Pipeline
How Monte Carlo Used Campaign Experimentation to Create $6.1M in Pipeline
Case Study
How Monte Carlo Used Campaign Experimentation to Create $6.1M in Pipeline
How Qualified Activated Their Intent Data and Influenced $6.9M in Pipeline
Case Study
How Qualified Activated Their Intent Data and Influenced $6.9M in Pipeline
How Automation Anywhere Increased Their Average Deal Size by 36% With Facebook Ads
Case Study
How Automation Anywhere Increased Their Average Deal Size by 36% With Facebook Ads
How ThoughtSpot Activated Their Intent Data and Generated $5M in Pipeline
Case Study
How ThoughtSpot Activated Their Intent Data and Generated $5M in Pipeline
How Fivetran Increased Conversion by 3X and Generated $6M in Pipeline Using Metadata
Case Study
How Fivetran Increased Conversion by 3X and Generated $6M in Pipeline Using Metadata
How Pendo Reduced Their Cost-per-MQL on Facebook by 80%
Case Study
How Pendo Reduced Their Cost-per-MQL on Facebook by 80%
How SocialChorus Generated $6M in Revenue Using Metadata
Case Study
How SocialChorus Generated $6M in Revenue Using Metadata
How Eightfold.ai Triggered 26 Opportunities and $8M in Pipeline With Metadata
Case Study
How Eightfold.ai Triggered 26 Opportunities and $8M in Pipeline With Metadata
How BigID Generated $1.5M in Pipeline with Metadata
Case Study
How BigID Generated $1.5M in Pipeline with Metadata

Event Sessions

1

Podcast Episodes

145
Slowing down your strategy
Podcast Episode
Slowing down your strategy
Let's get personal: transforming B2B GTM strategies to be more human
Podcast Episode
Let's get personal: transforming B2B GTM strategies to be more human
The Last Class of Demand Gen U... for Now
Podcast Episode
The Last Class of Demand Gen U... for Now
🧃
Turning Sales Objections Into Marketing Content
Podcast Episode
Turning Sales Objections Into Marketing Content
Prioritizing Customer Retention as a Marketing Team
Podcast Episode
Prioritizing Customer Retention as a Marketing Team
Adjusting and Refocusing Your Marketing Strategy
Podcast Episode
Adjusting and Refocusing Your Marketing Strategy
Creating Laser-Focused Audiences for Your Campaigns
Podcast Episode
Creating Laser-Focused Audiences for Your Campaigns
How to Recession-Proof Your Messaging in a Down Economy
Podcast Episode
How to Recession-Proof Your Messaging in a Down Economy
Moving from MQLs to Pipeline and Revenue
Podcast Episode
Moving from MQLs to Pipeline and Revenue
Standing Up PLG at Metadata
Podcast Episode
Standing Up PLG at Metadata
How B2B Brands Can Stand Out on LinkedIn
Podcast Episode
How B2B Brands Can Stand Out on LinkedIn
Internal Marketing Is Just As Important As External Marketing
Podcast Episode
Internal Marketing Is Just As Important As External Marketing
How We Ran a No-Meeting Experiment and Got More Done
Podcast Episode
How We Ran a No-Meeting Experiment and Got More Done
How to Optimize Your Ad Accounts for Success
Podcast Episode
How to Optimize Your Ad Accounts for Success
What Good Demand Gen Will Look Like in 2023
Podcast Episode
What Good Demand Gen Will Look Like in 2023
Year in Review: Looking Back on 2022
Podcast Episode
Year in Review: Looking Back on 2022
Creatives vs. Marketers: Can't We All Just Get Along?
Podcast Episode
Creatives vs. Marketers: Can't We All Just Get Along?
Learning and Growing as a Marketing Leader
Podcast Episode
Learning and Growing as a Marketing Leader
🧃
Marketing Campaign Planning (The Good, The Bad, and The Ugly)
Podcast Episode
Marketing Campaign Planning (The Good, The Bad, and The Ugly)
🧃
Changing the Narrative with Comparison Pages
Podcast Episode
Changing the Narrative with Comparison Pages
Explore all Arrow right

Reports

1

Toolkits

2

Videos

65
ABM is broken: fix it with Allbound
Video
ABM is broken: fix it with Allbound
Generate more pipeline in 2024 with product-led sales
Video
Generate more pipeline in 2024 with product-led sales
The end of digital attribution
Video
The end of digital attribution
How I cut my sales cycle by 50$ via a buyers first approach
Video
How I cut my sales cycle by 50$ via a buyers first approach
How small is your CAC
Video
How small is your CAC
The risks I took to make ClickUp the #1 brand in productivity
Video
The risks I took to make ClickUp the #1 brand in productivity
Your guide to AI x marketing
Video
Your guide to AI x marketing
Building a B2B brand (the modern way)
Video
Building a B2B brand (the modern way)
What I've learned about (managing) people
Video
What I've learned about (managing) people
How B2B marketers can drive revenue with an efficient growth strategy
Video
How B2B marketers can drive revenue with an efficient growth strategy
Data-driven ad copy optimization: how demand gen uses AI to boost ad performance
Video
Data-driven ad copy optimization: how demand gen uses AI to boost ad performance
Don't be clueless: counting down the 5 best marketing ideas from the 90's
Video
Don't be clueless: counting down the 5 best marketing ideas from the 90's
Bringing triggered and transactional email back into the marketers per-view
Video
Bringing triggered and transactional email back into the marketers per-view
Moving from demand generation to revenue marketing: 3 critical steps
Video
Moving from demand generation to revenue marketing: 3 critical steps
How B2B Brands Grow: How You Can Make Your Brand More Resilient For the Long Term
Video
How B2B Brands Grow: How You Can Make Your Brand More Resilient For the Long Term
How to use events and AI to create integrated multi-channel campaigns
Video
How to use events and AI to create integrated multi-channel campaigns
Beyond pipeline: how demand generation can drive revenue after the demo request
Video
Beyond pipeline: how demand generation can drive revenue after the demo request
Leading a launch: how to make launches simple, collaborative and impactful
Video
Leading a launch: how to make launches simple, collaborative and impactful
Marketing and sales 101
Video
Marketing and sales 101
Demand KPI's you should be measuring (and probably arent)
Video
Demand KPI's you should be measuring (and probably arent)
Explore all Arrow right

Webinars

27
How ProfitWell Abandoned Inbound Marketing To Become a Media Company
Webinar
How ProfitWell Abandoned Inbound Marketing To Become a Media Company
Blending Product-led Growth with a Sales-led GTM Motion
Webinar
Blending Product-led Growth with a Sales-led GTM Motion
Content-Led Growth: How to a Build a Wildly Effective Content Strategy
Webinar
Content-Led Growth: How to a Build a Wildly Effective Content Strategy
What the Top 1% of B2B Storytellers Do Differently
Webinar
What the Top 1% of B2B Storytellers Do Differently
Drowning in a Sea of Sameness: 8.5 Ways for Your Marketing to Stand-Out
Webinar
Drowning in a Sea of Sameness: 8.5 Ways for Your Marketing to Stand-Out
Moving from A/B Testing to Consistent Experimentation
Webinar
Moving from A/B Testing to Consistent Experimentation
5 Things Leaders Must Do To Build a Successful GTM Plan
Webinar
5 Things Leaders Must Do To Build a Successful GTM Plan
From Marketer to Marketing Leader
Webinar
From Marketer to Marketing Leader
Punchy Messaging: How to Write Messaging That Hits the Mark
Webinar
Punchy Messaging: How to Write Messaging That Hits the Mark
Crafting Landing Pages and Social Ads That Actually Convert
Webinar
Crafting Landing Pages and Social Ads That Actually Convert
Building a Paid Media Strategy In a Down Economy
Webinar
Building a Paid Media Strategy In a Down Economy
How SaaS Brands Can Win in Commoditized Markets
Webinar
How SaaS Brands Can Win in Commoditized Markets
How to Build the Highest Performing Ad Creative
Webinar
How to Build the Highest Performing Ad Creative
Why Creativity Matters in B2B Marketing
Webinar
Why Creativity Matters in B2B Marketing
Grow Your Audience With Shareworthy Content
Webinar
Grow Your Audience With Shareworthy Content
Creativity Class: 9 Ways to Have Good Copywriting Ideas
Webinar
Creativity Class: 9 Ways to Have Good Copywriting Ideas
How B2B Brands Can Use Creators To Build Awareness and Stand Out
Webinar
How B2B Brands Can Use Creators To Build Awareness and Stand Out
Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine
Webinar
Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine
Small Ops Wins Deserve Way More Credit
Webinar
Small Ops Wins Deserve Way More Credit
Category Creation: How to Build a Movement
Webinar
Category Creation: How to Build a Movement
Explore all Arrow right

Metadata is a demand generation platform that helps B2B marketers automate their paid campaigns and drive more revenue. Through AI and machine learning, Metadata eliminates manual and repetitive work so you can focus on strategy and creativity. B2B marketers at Zoom, Okta, and ThoughtSpot rely on Metadata to generate more revenue from their paid campaigns.

Website Website LinkedIn LinkedIn
152
articles
10
case studies
1
event session
145
podcast episodes
1
report
2
toolkits
65
videos
27
webinars