As marketers, our world changes constantly – and we're used to moving at breakneck speed just to try and keep up with it. But, there's a lot to be gained in slowing down to dig into the details of program performance. In this session, we'll dive into some tips and tricks to help you do just that – including how AI can scalably improve program performance, as well as alleviate time spent on executional tasks, buying you time back for that slower strategy analysis.