Metadata

Metadata

Website LinkedIn

Most engaged

Metadata Metadata
🧃
Building Your 2023 Marketing Plan
Building Your 2023 Marketing Plan
Nov 29, 2022
Podcast Episode
Metadata Metadata
🧃
Best Calls to Action for Digital Marketing (Backed By Data) | Metadata.io
Best Calls to Action for Digital Marketing (Backed By Data) | Metadata.io
Mar 16, 2022
Article
Metadata Metadata
How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI) | Metadata.io
How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI) | Metadata.io
Apr 04, 2023
Article
Metadata Metadata
Prioritizing Customer Retention as a Marketing Team
Prioritizing Customer Retention as a Marketing Team
May 02, 2023
Podcast Episode
Metadata Metadata
B2B Marketing Trends for the Rest of 2022
B2B Marketing Trends for the Rest of 2022
Sep 06, 2022
Podcast Episode
Metadata Metadata
How B2B Brands Can Stand Out on LinkedIn
How B2B Brands Can Stand Out on LinkedIn
Feb 21, 2023
Podcast Episode
Metadata Metadata
🧃
Turning Sales Objections Into Marketing Content
Turning Sales Objections Into Marketing Content
May 16, 2023
Podcast Episode
Metadata Metadata
How to Recession-Proof Your Messaging in a Down Economy
How to Recession-Proof Your Messaging in a Down Economy
Mar 21, 2023
Podcast Episode
Metadata Metadata
Adjusting and Refocusing Your Marketing Strategy
Adjusting and Refocusing Your Marketing Strategy
Apr 18, 2023
Podcast Episode
Metadata Metadata
How to Build the Highest Performing Ad Creative in 2023 | Metadata.io
How to Build the Highest Performing Ad Creative in 2023 | Metadata.io
Feb 06, 2023
Article

Latest Content

Metadata Metadata
What Is an MCP Server? A Complete Guide for GTM Teams
What Is an MCP Server? A Complete Guide for GTM Teams
Aug 22, 2025
Article
Metadata Metadata
Why Digital Marketing Works Best for B2B Companies Spending $20,000+ Per Month on Paid Media
Why Digital Marketing Works Best for B2B Companies Spending $20,000+ Per Month on Paid Media
Aug 22, 2025
Article
Metadata Metadata
Metadata vs 6sense Comparison
Metadata vs 6sense Comparison
Aug 14, 2025
Article
Metadata Metadata
The Next Era of B2B Marketing: 3 Seismic Shifts That Will Redefine GTM Strategy
The Next Era of B2B Marketing: 3 Seismic Shifts That Will Redefine GTM Strategy
Jul 21, 2025
Article
Metadata Metadata
How Zoom Cut CPC by 77% and Boosted ROI 3X with Metadata's Bid Agent | Metadata.io
How Zoom Cut CPC by 77% and Boosted ROI 3X with Metadata's Bid Agent | Metadata.io
Jun 26, 2025
Case Study
Metadata Metadata
How to Use Technographic Segmentation for Better Marketing | Metadata.io
How to Use Technographic Segmentation for Better Marketing | Metadata.io
Jun 03, 2025
Article
Metadata Metadata
How to Use ABM Content to Personalize Account Strategies | Metadata.io
How to Use ABM Content to Personalize Account Strategies | Metadata.io
Jun 03, 2025
Article
Metadata Metadata
How to Use Dynamic Ad Targeting for Better Engagement | Metadata.io
How to Use Dynamic Ad Targeting for Better Engagement | Metadata.io
Jun 03, 2025
Article
Metadata Metadata
What is Metadata.io? The B2B Paid Digital Platform You Need to Know | Metadata.io
What is Metadata.io? The B2B Paid Digital Platform You Need to Know | Metadata.io
Apr 10, 2025
Article
Metadata Metadata
How to Implement Data-Driven Ad Targeting with AI
How to Implement Data-Driven Ad Targeting with AI
Mar 11, 2025
Article

Articles

213
What Is an MCP Server? A Complete Guide for GTM Teams
What Is an MCP Server? A Complete Guide for GTM Teams
Why Digital Marketing Works Best for B2B Companies Spending $20,000+ Per Month on Paid Media
Why Digital Marketing Works Best for B2B Companies Spending $20,000+ Per Month on Paid Media
Metadata vs 6sense Comparison
Metadata vs 6sense Comparison
The Next Era of B2B Marketing: 3 Seismic Shifts That Will Redefine GTM Strategy
The Next Era of B2B Marketing: 3 Seismic Shifts That Will Redefine GTM Strategy
How to Use Technographic Segmentation for Better Marketing | Metadata.io
How to Use Technographic Segmentation for Better Marketing | Metadata.io
How to Use ABM Content to Personalize Account Strategies | Metadata.io
How to Use ABM Content to Personalize Account Strategies | Metadata.io
How to Use Dynamic Ad Targeting for Better Engagement | Metadata.io
How to Use Dynamic Ad Targeting for Better Engagement | Metadata.io
What is Metadata.io? The B2B Paid Digital Platform You Need to Know | Metadata.io
What is Metadata.io? The B2B Paid Digital Platform You Need to Know | Metadata.io
How to Implement Data-Driven Ad Targeting with AI
How to Implement Data-Driven Ad Targeting with AI
How to Implement Paid Media Marketing Automation
How to Implement Paid Media Marketing Automation
How Does Account-Based Marketing Orchestration Work?
How Does Account-Based Marketing Orchestration Work?
Account-Based vs. Inbound Marketing: Which Is Better For You?
Account-Based vs. Inbound Marketing: Which Is Better For You?
A Guide to Scaling Paid Media Campaigns Without Overspending
A Guide to Scaling Paid Media Campaigns Without Overspending
10 Best B2B Retargeting Strategies for Conversions
10 Best B2B Retargeting Strategies for Conversions
How to Create Highly Targeted PPC Campaigns That Convert
How to Create Highly Targeted PPC Campaigns That Convert
10 B2B Lead Generation Techniques to Boost Your Pipeline
10 B2B Lead Generation Techniques to Boost Your Pipeline
How to Use Intent Data in Your B2B Marketing Strategy
How to Use Intent Data in Your B2B Marketing Strategy
Introducing Our First 3 AI Agents
Introducing Our First 3 AI Agents
What Does a Performance Marketing Agency Do?
What Does a Performance Marketing Agency Do?
What Top B2B Lead Generation Companies Bring to Enterprise-Level Marketing
What Top B2B Lead Generation Companies Bring to Enterprise-Level Marketing
Explore all Arrow right

Case Studies

11
How Zoom Cut CPC by 77% and Boosted ROI 3X with Metadata's Bid Agent | Metadata.io
How Zoom Cut CPC by 77% and Boosted ROI 3X with Metadata's Bid Agent | Metadata.io
How Gainsight Segmented Their Way to $4.8M in Pipeline
How Gainsight Segmented Their Way to $4.8M in Pipeline
How Monte Carlo Used Campaign Experimentation to Create $6.1M in Pipeline
How Monte Carlo Used Campaign Experimentation to Create $6.1M in Pipeline
How Qualified Activated Their Intent Data and Influenced $6.9M in Pipeline
How Qualified Activated Their Intent Data and Influenced $6.9M in Pipeline
How Automation Anywhere Increased Their Average Deal Size by 36% With Facebook Ads
How Automation Anywhere Increased Their Average Deal Size by 36% With Facebook Ads
How ThoughtSpot Activated Their Intent Data and Generated $5M in Pipeline
How ThoughtSpot Activated Their Intent Data and Generated $5M in Pipeline
How Fivetran Increased Conversion by 3X and Generated $6M in Pipeline Using Metadata
How Fivetran Increased Conversion by 3X and Generated $6M in Pipeline Using Metadata
How Pendo Reduced Their Cost-per-MQL on Facebook by 80%
How Pendo Reduced Their Cost-per-MQL on Facebook by 80%
How SocialChorus Generated $6M in Revenue Using Metadata
How SocialChorus Generated $6M in Revenue Using Metadata
How Eightfold.ai Triggered 26 Opportunities and $8M in Pipeline With Metadata
How Eightfold.ai Triggered 26 Opportunities and $8M in Pipeline With Metadata
How BigID Generated $1.5M in Pipeline with Metadata
How BigID Generated $1.5M in Pipeline with Metadata

eBooks

1

Event Sessions

1

Podcast Episodes

150
Slowing down your strategy
Slowing down your strategy
Leveraging AI to personalize the B2B journey
Leveraging AI to personalize the B2B journey
The good, the bad, and the ugly of B2B BDR cadences
The good, the bad, and the ugly of B2B BDR cadences
Let's get personal: transforming B2B GTM strategies to be more human
Let's get personal: transforming B2B GTM strategies to be more human
Generating demand with reviews
Generating demand with reviews
The Last Class of Demand Gen U... for Now
The Last Class of Demand Gen U... for Now
🧃
Turning Sales Objections Into Marketing Content
Turning Sales Objections Into Marketing Content
Prioritizing Customer Retention as a Marketing Team
Prioritizing Customer Retention as a Marketing Team
Adjusting and Refocusing Your Marketing Strategy
Adjusting and Refocusing Your Marketing Strategy
Creating Laser-Focused Audiences for Your Campaigns
Creating Laser-Focused Audiences for Your Campaigns
How to Recession-Proof Your Messaging in a Down Economy
How to Recession-Proof Your Messaging in a Down Economy
Moving from MQLs to Pipeline and Revenue
Moving from MQLs to Pipeline and Revenue
Standing Up PLG at Metadata
Standing Up PLG at Metadata
How B2B Brands Can Stand Out on LinkedIn
How B2B Brands Can Stand Out on LinkedIn
Internal Marketing Is Just As Important As External Marketing
Internal Marketing Is Just As Important As External Marketing
How We Ran a No-Meeting Experiment and Got More Done
How We Ran a No-Meeting Experiment and Got More Done
How to Optimize Your Ad Accounts for Success
How to Optimize Your Ad Accounts for Success
What Good Demand Gen Will Look Like in 2023
What Good Demand Gen Will Look Like in 2023
Year in Review: Looking Back on 2022
Year in Review: Looking Back on 2022
Creatives vs. Marketers: Can't We All Just Get Along?
Creatives vs. Marketers: Can't We All Just Get Along?
Explore all Arrow right

Reports

1

Toolkits

2

Videos

97
How to Maximize Ad Spend with the Trifecta for Marketing
How to Maximize Ad Spend with the Trifecta for Marketing
Website Health: The Missing Piece in Your Demand Gen Machine
Website Health: The Missing Piece in Your Demand Gen Machine
5 Product Video Trends You'll See in 2023
5 Product Video Trends You'll See in 2023
ABM is broken: fix it with Allbound
ABM is broken: fix it with Allbound
Generate more pipeline in 2024 with product-led sales
Generate more pipeline in 2024 with product-led sales
The end of digital attribution
The end of digital attribution
How I cut my sales cycle by 50$ via a buyers first approach
How I cut my sales cycle by 50$ via a buyers first approach
The risks I took to make ClickUp the #1 brand in productivity
The risks I took to make ClickUp the #1 brand in productivity
How small is your CAC
How small is your CAC
Your guide to AI x marketing
Your guide to AI x marketing
Building a B2B brand (the modern way)
Building a B2B brand (the modern way)
What I've learned about (managing) people
What I've learned about (managing) people
How B2B marketers can drive revenue with an efficient growth strategy
How B2B marketers can drive revenue with an efficient growth strategy
Data-driven ad copy optimization: how demand gen uses AI to boost ad performance
Data-driven ad copy optimization: how demand gen uses AI to boost ad performance
Don't be clueless: counting down the 5 best marketing ideas from the 90's
Don't be clueless: counting down the 5 best marketing ideas from the 90's
Brand awareness isn't found on the side of the road
Brand awareness isn't found on the side of the road
Bringing triggered and transactional email back into the marketers per-view
Bringing triggered and transactional email back into the marketers per-view
Moving from demand generation to revenue marketing: 3 critical steps
Moving from demand generation to revenue marketing: 3 critical steps
How B2B Brands Grow: How You Can Make Your Brand More Resilient For the Long Term
How B2B Brands Grow: How You Can Make Your Brand More Resilient For the Long Term
How to use events and AI to create integrated multi-channel campaigns
How to use events and AI to create integrated multi-channel campaigns
Explore all Arrow right

Webinars

61
2025 Called. It Wants You to Crush Marketing
2025 Called. It Wants You to Crush Marketing
How Far Is Too Far? The Ethics of Unmasking Website Visitors Without Consent
How Far Is Too Far? The Ethics of Unmasking Website Visitors Without Consent
How to Get a 35% Conversion Rate on Event Invites with Video
How to Get a 35% Conversion Rate on Event Invites with Video
3 Low Cost Ways To Drive High Demand
3 Low Cost Ways To Drive High Demand
Blending the Digital & Physical in B2B: How We Grew Pipeline by $10M
Blending the Digital & Physical in B2B: How We Grew Pipeline by $10M
Why Zero-Click Marketing is the Future - thedemandevent.com
Why Zero-Click Marketing is the Future - thedemandevent.com
How I Hit 80K Followers on LinkedIn with 75% of Them in My ICP
How I Hit 80K Followers on LinkedIn with 75% of Them in My ICP
How I Scaled My SaaS Clients' Remarketing Performance by 100X - thedemandevent.com
How I Scaled My SaaS Clients' Remarketing Performance by 100X - thedemandevent.com
How I Increased Marketing-Influenced Revenue by 2.8x as a Team of One - thedemandevent.com
How I Increased Marketing-Influenced Revenue by 2.8x as a Team of One - thedemandevent.com
How I Built Trust with Hundreds of (the Most) Skeptical IT Buyers - thedemandevent.com
How I Built Trust with Hundreds of (the Most) Skeptical IT Buyers - thedemandevent.com
Marketing Dollars That Deliver: Smart Spending Strategies for 2024
Marketing Dollars That Deliver: Smart Spending Strategies for 2024
How We Used Intent Signals to Skyrocket Signups by 500% in 90 Days
How We Used Intent Signals to Skyrocket Signups by 500% in 90 Days
How to Write Awesome B2B Ads
How to Write Awesome B2B Ads
Lead Gen That Works: 2 Proven Frameworks That Turn Content into Customers
Lead Gen That Works: 2 Proven Frameworks That Turn Content into Customers
Founder Led Marketing
Founder Led Marketing
How We Generated 25% of Pipeline and 37% of Revenue with Signal-Based Programs
How We Generated 25% of Pipeline and 37% of Revenue with Signal-Based Programs
How Brand Marketing is the Critical Lever for Growth Marketing
How Brand Marketing is the Critical Lever for Growth Marketing
Influence with Influencers, but Don't Call Them Influencers - thedemandevent.com
Influence with Influencers, but Don't Call Them Influencers - thedemandevent.com
The Path to $30M: The Revenue Marketing Approach to Explosive Growth
The Path to $30M: The Revenue Marketing Approach to Explosive Growth
How I Reduced CPL by 53%: Strategies for LinkedIn Ads
How I Reduced CPL by 53%: Strategies for LinkedIn Ads
Explore all Arrow right

Metadata is a demand generation platform that helps B2B marketers automate their paid campaigns and drive more revenue. Through AI and machine learning, Metadata eliminates manual and repetitive work so you can focus on strategy and creativity. B2B marketers at Zoom, Okta, and ThoughtSpot rely on Metadata to generate more revenue from their paid campaigns.

Website Website LinkedIn LinkedIn
213
articles
11
case studies
1
ebook
1
event session
150
podcast episodes
1
report
2
toolkits
97
videos
61
webinars