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Building Your 2023 Marketing Plan
Building Your 2023 Marketing Plan
Nov 29, 2022
Podcast Episode
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Best Calls to Action for Digital Marketing (Backed By Data) | Metadata.io
Best Calls to Action for Digital Marketing (Backed By Data) | Metadata.io
Mar 16, 2022
Article
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How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI) | Metadata.io
How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI) | Metadata.io
Apr 04, 2023
Article
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Prioritizing Customer Retention as a Marketing Team
Prioritizing Customer Retention as a Marketing Team
May 02, 2023
Podcast Episode
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B2B Marketing Trends for the Rest of 2022
B2B Marketing Trends for the Rest of 2022
Sep 06, 2022
Podcast Episode
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How B2B Brands Can Stand Out on LinkedIn
How B2B Brands Can Stand Out on LinkedIn
Feb 21, 2023
Podcast Episode
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Turning Sales Objections Into Marketing Content
Turning Sales Objections Into Marketing Content
May 16, 2023
Podcast Episode
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How to Recession-Proof Your Messaging in a Down Economy
How to Recession-Proof Your Messaging in a Down Economy
Mar 21, 2023
Podcast Episode
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Adjusting and Refocusing Your Marketing Strategy
Adjusting and Refocusing Your Marketing Strategy
Apr 18, 2023
Podcast Episode
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How to Build the Highest Performing Ad Creative in 2023 | Metadata.io
How to Build the Highest Performing Ad Creative in 2023 | Metadata.io
Feb 06, 2023
Article

Latest Content

Metadata Metadata
What is Metadata.io? The B2B Paid Digital Platform You Need to Know | Metadata.io
What is Metadata.io? The B2B Paid Digital Platform You Need to Know | Metadata.io
Apr 10, 2025
Article
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How to Implement Data-Driven Ad Targeting with AI
How to Implement Data-Driven Ad Targeting with AI
Mar 11, 2025
Article
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How to Implement Paid Media Marketing Automation
How to Implement Paid Media Marketing Automation
Mar 11, 2025
Article
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How Does Account-Based Marketing Orchestration Work?
How Does Account-Based Marketing Orchestration Work?
Mar 11, 2025
Article
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Account-Based vs. Inbound Marketing: Which Is Better For You?
Account-Based vs. Inbound Marketing: Which Is Better For You?
Mar 06, 2025
Article
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A Guide to Scaling Paid Media Campaigns Without Overspending
A Guide to Scaling Paid Media Campaigns Without Overspending
Mar 06, 2025
Article
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10 Best B2B Retargeting Strategies for Conversions
10 Best B2B Retargeting Strategies for Conversions
Mar 06, 2025
Article
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How to Create Highly Targeted PPC Campaigns That Convert
How to Create Highly Targeted PPC Campaigns That Convert
Mar 06, 2025
Article
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10 B2B Lead Generation Techniques to Boost Your Pipeline
10 B2B Lead Generation Techniques to Boost Your Pipeline
Mar 06, 2025
Article
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How to Use Intent Data in Your B2B Marketing Strategy
How to Use Intent Data in Your B2B Marketing Strategy
Mar 06, 2025
Article

Articles

205
What is Metadata.io? The B2B Paid Digital Platform You Need to Know | Metadata.io
What is Metadata.io? The B2B Paid Digital Platform You Need to Know | Metadata.io
How to Implement Data-Driven Ad Targeting with AI
How to Implement Data-Driven Ad Targeting with AI
How to Implement Paid Media Marketing Automation
How to Implement Paid Media Marketing Automation
How Does Account-Based Marketing Orchestration Work?
How Does Account-Based Marketing Orchestration Work?
Account-Based vs. Inbound Marketing: Which Is Better For You?
Account-Based vs. Inbound Marketing: Which Is Better For You?
A Guide to Scaling Paid Media Campaigns Without Overspending
A Guide to Scaling Paid Media Campaigns Without Overspending
10 Best B2B Retargeting Strategies for Conversions
10 Best B2B Retargeting Strategies for Conversions
How to Create Highly Targeted PPC Campaigns That Convert
How to Create Highly Targeted PPC Campaigns That Convert
10 B2B Lead Generation Techniques to Boost Your Pipeline
10 B2B Lead Generation Techniques to Boost Your Pipeline
How to Use Intent Data in Your B2B Marketing Strategy
How to Use Intent Data in Your B2B Marketing Strategy
Introducing Our First 3 AI Agents
Introducing Our First 3 AI Agents
What Does a Performance Marketing Agency Do?
What Does a Performance Marketing Agency Do?
What Top B2B Lead Generation Companies Bring to Enterprise-Level Marketing
What Top B2B Lead Generation Companies Bring to Enterprise-Level Marketing
B2B Demand Gen Agency vs Automation: Which Drives Better ROI?
B2B Demand Gen Agency vs Automation: Which Drives Better ROI?
How Outsourcing Digital Marketing Services Can Transform Your Business
How Outsourcing Digital Marketing Services Can Transform Your Business
What's a Good CTR for Facebook Ads in B2B SaaS?
What's a Good CTR for Facebook Ads in B2B SaaS?
13 Facebook Ads Best Practices for B2B Marketers to Boost ROI
13 Facebook Ads Best Practices for B2B Marketers to Boost ROI
How to Find the Right Google Ads Management Agency for B2B SaaS
How to Find the Right Google Ads Management Agency for B2B SaaS
Facebook Ads Reporting: 10 Essential Metrics That Drive ROI
Facebook Ads Reporting: 10 Essential Metrics That Drive ROI
Building Your Brand on LinkedIn | Metadata.io
Building Your Brand on LinkedIn | Metadata.io
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Case Studies

10
How Gainsight Segmented Their Way to $4.8M in Pipeline
How Gainsight Segmented Their Way to $4.8M in Pipeline
How Monte Carlo Used Campaign Experimentation to Create $6.1M in Pipeline
How Monte Carlo Used Campaign Experimentation to Create $6.1M in Pipeline
How Qualified Activated Their Intent Data and Influenced $6.9M in Pipeline
How Qualified Activated Their Intent Data and Influenced $6.9M in Pipeline
How Automation Anywhere Increased Their Average Deal Size by 36% With Facebook Ads
How Automation Anywhere Increased Their Average Deal Size by 36% With Facebook Ads
How ThoughtSpot Activated Their Intent Data and Generated $5M in Pipeline
How ThoughtSpot Activated Their Intent Data and Generated $5M in Pipeline
How Fivetran Increased Conversion by 3X and Generated $6M in Pipeline Using Metadata
How Fivetran Increased Conversion by 3X and Generated $6M in Pipeline Using Metadata
How Pendo Reduced Their Cost-per-MQL on Facebook by 80%
How Pendo Reduced Their Cost-per-MQL on Facebook by 80%
How SocialChorus Generated $6M in Revenue Using Metadata
How SocialChorus Generated $6M in Revenue Using Metadata
How Eightfold.ai Triggered 26 Opportunities and $8M in Pipeline With Metadata
How Eightfold.ai Triggered 26 Opportunities and $8M in Pipeline With Metadata
How BigID Generated $1.5M in Pipeline with Metadata
How BigID Generated $1.5M in Pipeline with Metadata

eBooks

1

Event Sessions

1

Podcast Episodes

150
Slowing down your strategy
Slowing down your strategy
Leveraging AI to personalize the B2B journey
Leveraging AI to personalize the B2B journey
The good, the bad, and the ugly of B2B BDR cadences
The good, the bad, and the ugly of B2B BDR cadences
Let's get personal: transforming B2B GTM strategies to be more human
Let's get personal: transforming B2B GTM strategies to be more human
Generating demand with reviews
Generating demand with reviews
The Last Class of Demand Gen U... for Now
The Last Class of Demand Gen U... for Now
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Turning Sales Objections Into Marketing Content
Turning Sales Objections Into Marketing Content
Prioritizing Customer Retention as a Marketing Team
Prioritizing Customer Retention as a Marketing Team
Adjusting and Refocusing Your Marketing Strategy
Adjusting and Refocusing Your Marketing Strategy
Creating Laser-Focused Audiences for Your Campaigns
Creating Laser-Focused Audiences for Your Campaigns
How to Recession-Proof Your Messaging in a Down Economy
How to Recession-Proof Your Messaging in a Down Economy
Moving from MQLs to Pipeline and Revenue
Moving from MQLs to Pipeline and Revenue
Standing Up PLG at Metadata
Standing Up PLG at Metadata
How B2B Brands Can Stand Out on LinkedIn
How B2B Brands Can Stand Out on LinkedIn
Internal Marketing Is Just As Important As External Marketing
Internal Marketing Is Just As Important As External Marketing
How We Ran a No-Meeting Experiment and Got More Done
How We Ran a No-Meeting Experiment and Got More Done
How to Optimize Your Ad Accounts for Success
How to Optimize Your Ad Accounts for Success
What Good Demand Gen Will Look Like in 2023
What Good Demand Gen Will Look Like in 2023
Year in Review: Looking Back on 2022
Year in Review: Looking Back on 2022
Creatives vs. Marketers: Can't We All Just Get Along?
Creatives vs. Marketers: Can't We All Just Get Along?
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Reports

1

Toolkits

2

Videos

97
How to Maximize Ad Spend with the Trifecta for Marketing
How to Maximize Ad Spend with the Trifecta for Marketing
Website Health: The Missing Piece in Your Demand Gen Machine
Website Health: The Missing Piece in Your Demand Gen Machine
5 Product Video Trends You'll See in 2023
5 Product Video Trends You'll See in 2023
ABM is broken: fix it with Allbound
ABM is broken: fix it with Allbound
Generate more pipeline in 2024 with product-led sales
Generate more pipeline in 2024 with product-led sales
The end of digital attribution
The end of digital attribution
How I cut my sales cycle by 50$ via a buyers first approach
How I cut my sales cycle by 50$ via a buyers first approach
The risks I took to make ClickUp the #1 brand in productivity
The risks I took to make ClickUp the #1 brand in productivity
How small is your CAC
How small is your CAC
Your guide to AI x marketing
Your guide to AI x marketing
Building a B2B brand (the modern way)
Building a B2B brand (the modern way)
What I've learned about (managing) people
What I've learned about (managing) people
How B2B marketers can drive revenue with an efficient growth strategy
How B2B marketers can drive revenue with an efficient growth strategy
Data-driven ad copy optimization: how demand gen uses AI to boost ad performance
Data-driven ad copy optimization: how demand gen uses AI to boost ad performance
Don't be clueless: counting down the 5 best marketing ideas from the 90's
Don't be clueless: counting down the 5 best marketing ideas from the 90's
Brand awareness isn't found on the side of the road
Brand awareness isn't found on the side of the road
Bringing triggered and transactional email back into the marketers per-view
Bringing triggered and transactional email back into the marketers per-view
Moving from demand generation to revenue marketing: 3 critical steps
Moving from demand generation to revenue marketing: 3 critical steps
How B2B Brands Grow: How You Can Make Your Brand More Resilient For the Long Term
How B2B Brands Grow: How You Can Make Your Brand More Resilient For the Long Term
How to use events and AI to create integrated multi-channel campaigns
How to use events and AI to create integrated multi-channel campaigns
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Webinars

33
From zero to hero: ignite your company's AI strategy by starting an AI council
From zero to hero: ignite your company's AI strategy by starting an AI council
AI in practice: exploring Bisaria Digital's techniques for serving its enterprise partners
AI in practice: exploring Bisaria Digital's techniques for serving its enterprise partners
How ProfitWell Abandoned Inbound Marketing To Become a Media Company
How ProfitWell Abandoned Inbound Marketing To Become a Media Company
Blending Product-led Growth with a Sales-led GTM Motion
Blending Product-led Growth with a Sales-led GTM Motion
Content-Led Growth: How to a Build a Wildly Effective Content Strategy
Content-Led Growth: How to a Build a Wildly Effective Content Strategy
What the Top 1% of B2B Storytellers Do Differently
What the Top 1% of B2B Storytellers Do Differently
Drowning in a Sea of Sameness: 8.5 Ways for Your Marketing to Stand-Out
Drowning in a Sea of Sameness: 8.5 Ways for Your Marketing to Stand-Out
Moving from A/B Testing to Consistent Experimentation
Moving from A/B Testing to Consistent Experimentation
5 Things Leaders Must Do To Build a Successful GTM Plan
5 Things Leaders Must Do To Build a Successful GTM Plan
From Marketer to Marketing Leader
From Marketer to Marketing Leader
Punchy Messaging: How to Write Messaging That Hits the Mark
Punchy Messaging: How to Write Messaging That Hits the Mark
Crafting Landing Pages and Social Ads That Actually Convert
Crafting Landing Pages and Social Ads That Actually Convert
Building a Paid Media Strategy In a Down Economy
Building a Paid Media Strategy In a Down Economy
How SaaS Brands Can Win in Commoditized Markets
How SaaS Brands Can Win in Commoditized Markets
How to Build the Highest Performing Ad Creative
How to Build the Highest Performing Ad Creative
Why Creativity Matters in B2B Marketing
Why Creativity Matters in B2B Marketing
Grow Your Audience With Shareworthy Content
Grow Your Audience With Shareworthy Content
Creativity Class: 9 Ways to Have Good Copywriting Ideas
Creativity Class: 9 Ways to Have Good Copywriting Ideas
How B2B Brands Can Use Creators To Build Awareness and Stand Out
How B2B Brands Can Use Creators To Build Awareness and Stand Out
Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine
Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine
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Metadata is a demand generation platform that helps B2B marketers automate their paid campaigns and drive more revenue. Through AI and machine learning, Metadata eliminates manual and repetitive work so you can focus on strategy and creativity. B2B marketers at Zoom, Okta, and ThoughtSpot rely on Metadata to generate more revenue from their paid campaigns.

Website Website LinkedIn LinkedIn
205
articles
10
case studies
1
ebook
1
event session
150
podcast episodes
1
report
2
toolkits
97
videos
33
webinars