The old marketing playbook has stopped working, as the industry has fundamentally changed. While everyone is looking for the new strategy that will replace it, the answer actually lies in the old strategies that have been neglected in B2B. Brand marketing is more than an unmeasurable strategy-it's a highly strategic force multiplier that is the critical piece in activating demand generation and pipeline generation.

In this session, Liam Moroney, CEO of Storybook Marketing, will dive into how these overlooked strategies can unlock new growth and drive real results in today's B2B landscape.