Metadata

10 Best B2B Retargeting Strategies for Conversions

Article

10 Best B2B Retargeting Strategies for Conversions

Account-Based vs. Inbound Marketing: Which Is Better For You?

Article

Account-Based vs. Inbound Marketing: Which Is Better For You?

How to Use Intent Data in Your B2B Marketing Strategy

Article

How to Use Intent Data in Your B2B Marketing Strategy

10 B2B Lead Generation Techniques to Boost Your Pipeline

Article

10 B2B Lead Generation Techniques to Boost Your Pipeline

How Does Account-Based Marketing Orchestration Work?

Article

How Does Account-Based Marketing Orchestration Work?

A Guide to Scaling Paid Media Campaigns Without Overspending

Article

A Guide to Scaling Paid Media Campaigns Without Overspending

How to Implement Paid Media Marketing Automation

Article

How to Implement Paid Media Marketing Automation

How to Implement Data-Driven Ad Targeting with AI

Article

How to Implement Data-Driven Ad Targeting with AI

How to Create Highly Targeted PPC Campaigns That Convert

Article

How to Create Highly Targeted PPC Campaigns That Convert

How Outsourcing Digital Marketing Services Can Transform Your Business

Article

How Outsourcing Digital Marketing Services Can Transform Your Business

What's a Good CTR for Facebook Ads in B2B SaaS?

Article

What's a Good CTR for Facebook Ads in B2B SaaS?

B2B Demand Gen Agency vs Automation: Which Drives Better ROI?

Article

B2B Demand Gen Agency vs Automation: Which Drives Better ROI?

What Does a Performance Marketing Agency Do?

Article

What Does a Performance Marketing Agency Do?

What Top B2B Lead Generation Companies Bring to Enterprise-Level Marketing

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What Top B2B Lead Generation Companies Bring to Enterprise-Level Marketing

13 Facebook Ads Best Practices for B2B Marketers to Boost ROI

Article

13 Facebook Ads Best Practices for B2B Marketers to Boost ROI

How to Find the Right Google Ads Management Agency for B2B SaaS

Article

How to Find the Right Google Ads Management Agency for B2B SaaS

Facebook Ads Reporting: 10 Essential Metrics That Drive ROI

Article

Facebook Ads Reporting: 10 Essential Metrics That Drive ROI

Introducing Our First 3 AI Agents

Article

Introducing Our First 3 AI Agents

Mastering ABX Marketing: A B2B Game Changer | Metadata.io

Article

Mastering ABX Marketing: A B2B Game Changer | Metadata.io

PPC Consultant: Maximize ROI with Experts | Metadata.io

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PPC Consultant: Maximize ROI with Experts | Metadata.io

Article

Building Your Brand on LinkedIn | Metadata.io

4 Advanced ABM Tactics for B2B Success | Metadata.io

Article

4 Advanced ABM Tactics for B2B Success | Metadata.io

Best Account-Based Marketing Examples | Metadata.io

Article

Best Account-Based Marketing Examples | Metadata.io

Top Facebook Ads Agency for B2B Success | Metadata.io

Article

Top Facebook Ads Agency for B2B Success | Metadata.io

Master Facebook Campaign Ads for B2B Success | Metadata.io

Article

Master Facebook Campaign Ads for B2B Success | Metadata.io

Upgrade Your Strategy with a Modern PPC Agency | Metadata.io

Article

Upgrade Your Strategy with a Modern PPC Agency | Metadata.io

How to Optimize Your Facebook Marketing Strategy for B2B Success in 2025

Article

How to Optimize Your Facebook Marketing Strategy for B2B Success in 2025

Pursuit ABM vs. Traditional ABM: What's the Difference?

Article

Pursuit ABM vs. Traditional ABM: What's the Difference?

A Complete Guide to Facebook Lead Ads for B2B Marketers

Article

A Complete Guide to Facebook Lead Ads for B2B Marketers

Scaling Facebook Ads: 5 Techniques for B2B Success

Article

Scaling Facebook Ads: 5 Techniques for B2B Success

Better Bids, Better Results: Say Hello to the Metadata Bid Agent

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Better Bids, Better Results: Say Hello to the Metadata Bid Agent

The B2B Marketer's Handbook to LinkedIn Ads

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The B2B Marketer's Handbook to LinkedIn Ads

Creating a Strategy That Revolves Around Customer Value: A Comprehensive Guide

Article

Creating a Strategy That Revolves Around Customer Value: A Comprehensive Guide

ABX vs ABM: Unraveling the Future of Account-Based Strategies

Article

ABX vs ABM: Unraveling the Future of Account-Based Strategies

Mastering B2B Facebook Ads: Strategies for Success in Digital Marketing

Article

Mastering B2B Facebook Ads: Strategies for Success in Digital Marketing

An Account Executive Marketing Experiment: Crafting Success from Frustration

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An Account Executive Marketing Experiment: Crafting Success from Frustration

We've Improved Our Audience Match Rates

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We've Improved Our Audience Match Rates

B2B is not Boring

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B2B is not Boring

Finding Clarity in Your Job Search

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Finding Clarity in Your Job Search

Maximizing ROI: Harnessing Experiment and Channel Count Strategies in B2B Marketing

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Maximizing ROI: Harnessing Experiment and Channel Count Strategies in B2B Marketing

Leveraging Ad Formats for Maximum Impact: Performance Insights Across LinkedIn and Facebook from Metadata.io

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Leveraging Ad Formats for Maximum Impact: Performance Insights Across LinkedIn and Facebook from Metadata.io

Optimizing B2B Campaigns: A Data-Driven Look at Channel and Audience Performance on Metadata.io

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Optimizing B2B Campaigns: A Data-Driven Look at Channel and Audience Performance on Metadata.io

Transforming Google Search Ads Performance: Leveraging Metadata for Optimization and Efficiency

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Transforming Google Search Ads Performance: Leveraging Metadata for Optimization and Efficiency

My Journey from Political Consultant to Marketing Services Director at Metadata

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My Journey from Political Consultant to Marketing Services Director at Metadata

From Metadata User to Employee: How to Master B2B Marketing on B2C Channels

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From Metadata User to Employee: How to Master B2B Marketing on B2C Channels

How Metadata Fundamentally Changed My Approach to B2B Marketing

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How Metadata Fundamentally Changed My Approach to B2B Marketing

Why We Killed Customer Success at Metadata

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Why We Killed Customer Success at Metadata

Hey Marketers, It Might Be Time to Slow Down. Here's Why (and How) | Metadata.io

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Hey Marketers, It Might Be Time to Slow Down. Here's Why (and How) | Metadata.io

Nail Your Next Product Launch with The Tiered Strategy of a Product Marketing Pro

Article

Nail Your Next Product Launch with The Tiered Strategy of a Product Marketing Pro

Look Beyond the MQL: 3 Steps to Introduce Revenue Marketing to Your Company

Article

Look Beyond the MQL: 3 Steps to Introduce Revenue Marketing to Your Company

4 Advertising Strategies That Helped ClickUp Grow to 8M Users

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4 Advertising Strategies That Helped ClickUp Grow to 8M Users

Know Thy Audience: Why Segmentation, Experimentation, and Empathy Will Never Go Out of Style

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Know Thy Audience: Why Segmentation, Experimentation, and Empathy Will Never Go Out of Style

6 Ways to Lower Your Customer Acquisition Cost (CAC) in 2024

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6 Ways to Lower Your Customer Acquisition Cost (CAC) in 2024

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Rand Fishkin Says It's the End of Attribution-Here's What You Should Do About It

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Rand Fishkin Says It's the End of Attribution-Here's What You Should Do About It

How Navvatic Cut Its Sales Cycle By 59% in Less Than Two Years

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How Navvatic Cut Its Sales Cycle By 59% in Less Than Two Years

How to Boost Ad Performance By Up to 30% with AI and Predictive Analytics

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How to Boost Ad Performance By Up to 30% with AI and Predictive Analytics

How to Optimize Your B2B Events Strategy (and How AI Can Help)

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How to Optimize Your B2B Events Strategy (and How AI Can Help)

How UserGems Increased Win Rates by 31% With Paid Media Multithreading

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How UserGems Increased Win Rates by 31% With Paid Media Multithreading

Article

Should You Put Budget Behind Brand Awareness in a Down Economy? We Think So.

The Case for Multichannel Marketing and How B2B Marketers Can Nail Their Strategy This Year

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The Case for Multichannel Marketing and How B2B Marketers Can Nail Their Strategy This Year

Behind the Scenes: Unveiling Our Thoughts on Display Advertising

Article

Behind the Scenes: Unveiling Our Thoughts on Display Advertising

Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments

Article

Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments

More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)

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More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)

Modern Marketer Guide: How to Radically Dial In Your B2B Audience Targeting

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Modern Marketer Guide: How to Radically Dial In Your B2B Audience Targeting

How the Best B2B Marketers Untangle the Mystery of Attribution and ROI

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How the Best B2B Marketers Untangle the Mystery of Attribution and ROI

B2B Marketers-Meet Your New BFF: How AI Writing Is Changing the Game

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B2B Marketers-Meet Your New BFF: How AI Writing Is Changing the Game

Modern Marketer Guide: Building the B2B Marketing Dream Team

Article

Modern Marketer Guide: Building the B2B Marketing Dream Team

Boosting Paid Social ROI: The Impact of Enabling Pipeline Optimization

Article

Boosting Paid Social ROI: The Impact of Enabling Pipeline Optimization

How Metadata Uses Metadata

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How Metadata Uses Metadata

Audiences

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Audiences

Campaigns and budget setup

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Campaigns and budget setup

How I Reach B2B Audiences Across Channels in 2023

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How I Reach B2B Audiences Across Channels in 2023

Unpacking the Rise of ABM and Ungated Content for B2B Marketers

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Unpacking the Rise of ABM and Ungated Content for B2B Marketers

We're Breaking Free: Why It's Time for Demand Gen Marketers to Own Their Data

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We're Breaking Free: Why It's Time for Demand Gen Marketers to Own Their Data

Is paid social advertising still worth it in 2023?

Article

Is paid social advertising still worth it in 2023?

The Next Big Thing in B2B Marketing: LinkedIn Thought Leader Ads

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The Next Big Thing in B2B Marketing: LinkedIn Thought Leader Ads

Budgeting, Pacing, and Optimizing to Maximize Your Ad Dollars

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Budgeting, Pacing, and Optimizing to Maximize Your Ad Dollars

Metadata.io Ranks No. 1870 on the 2023 Inc. 5000

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Metadata.io Ranks No. 1870 on the 2023 Inc. 5000

Using Web Personalization to Create Better Buying Experiences

Article

Using Web Personalization to Create Better Buying Experiences

Marketers do more with Metadata

Article

Marketers do more with Metadata

Metadata for Finance Leaders | Get more out of your spend

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Metadata for Finance Leaders | Get more out of your spend

Building B2B Audiences Across Native Ad Channels with Metadata

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Building B2B Audiences Across Native Ad Channels with Metadata

Reporting Doesn't Have to Be a Nightmare

Article

Reporting Doesn't Have to Be a Nightmare

See what's under the Metadata hood

Article

See what's under the Metadata hood

Managing Your Paid Media Budget Like a Performance Marketing Pro

Article

Managing Your Paid Media Budget Like a Performance Marketing Pro

Don't let your traffic go to waste

Article

Don't let your traffic go to waste

How We Automate Paid Social Media Campaigns Using Metadata

Article

How We Automate Paid Social Media Campaigns Using Metadata

Metadata for Demand Gen Marketers | Work smarter, not harder

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Metadata for Demand Gen Marketers | Work smarter, not harder

Security, Privacy, and Compliance at Metadata

Article

Security, Privacy, and Compliance at Metadata

How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI) | Metadata.io

Article

How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI) | Metadata.io

Marketing OS: LinkedIn-level targeting on every channel

Article

Marketing OS: LinkedIn-level targeting on every channel

The No-BS Buyer's Guide From Actual Metadata Customers

Article

The No-BS Buyer's Guide From Actual Metadata Customers

Metadata for Marketing Leaders | Make every marketing dollar count

Article

Metadata for Marketing Leaders | Make every marketing dollar count

When Do DIY Paid Campaigns Make Sense?

Article

When Do DIY Paid Campaigns Make Sense?

What Is a Demand Generation Platform and How Does It Differ From ABM?

Article

What Is a Demand Generation Platform and How Does It Differ From ABM?

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