Let's take a moment to chat about something we've been candid about – almost everything, except that one family member we avoid talking about at reunions: display advertising. At Metadata, transparency is our thing, but this topic has been the silent partner in our conversations. Why the hush-hush? Well, let's just say display ads haven't been the star player in our marketing game.

Here's the rundown on why display hasn't been our go-to