Posted Jan 8, 2024 9 min read
Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Demand generation marketers must prove their work is valuable. But counting leads ain't the way. Liam Barnes shares which metrics to track instead.

More Ways to Read:
📓 Original Deep Dive The full article for those who want to immerse themselves
🧃 Summarize The key takeaways that can be read in under a minute
Sign up to unlock