This talk offers a practical solution to the challenges faced by B2B marketers in driving revenue and growth amidst increased scrutiny on marketing ROI. Regardless of budget, industry, or growth stage, attendees will gain insights into a battle-tested B2B revenue framework. They'll learn how to define a revenue strategy encompassing both acquisition and expansion revenue, create a growth plan, and forecast revenue effectively. Additionally, the session provides guidance on orchestrating a revenue creation playbook throughout the buyer's journey for improved efficiency. Attendees will also receive pre-built templates filled with B2B revenue strategies and tactics to kickstart implementation with their teams