Personalization has become a key driver of success in the B2B buying journey. As businesses strive to meet the evolving needs of their customers, Artificial Intelligence has emerged as a transformative technology for delivering personalized experiences. This session explores how AI can be leveraged to personalize the B2B marketing journey, enhance customer satisfaction, and drive business growth. During this session, we will begin by understanding AI and its applications in the B2B marketing context. Participants will gain insights into how AI can analyze vast amounts of data, identify patterns, and make data-driven predictions, enabling businesses to tailor their interactions with customers at every touchpoint. We will share in-depth examples of how B2B marketers are leveraging AI to personalize the buyer journey from the thousands of AI projects reviewed on Clutch, including building interactive sales enablement tools, customizing web experiences, and automating personalized content and email workflows to accelerate sales cycles and conversion rates.