What do you do if you realize your brand's been forgotten like a can of old seltzer in the back of your fridge? How can you feel good about the things you promote as a marketer? How do your emotions as a marketing leader factor into the effectiveness of your work?

Mariya and Natalie answer all of these questions and more in a funny, spontaneous, and honest conversation in this very first episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist.

About our guest:

Natalie Marcotullio is the Head of Growth and Operations at Navattic, an interactive demo platform. There she focuses on helping SaaS companies give their prospects a better buying experience.

Chapters:

00:00 - Intro

01:15 - About Natalie

03:00 - Conversation Start

07:43 - Refreshing Stale Brands

13:43 - Differentiation

19:12 - ICP in Marketing and Dating

26:41 - Buzzword Bingo

30:00 - Emotions in Marketing

35:51 - Jargon Jumble

38:40 - Ethical Marketing

45:28 - Finding Purpose in Marketing

48:38 - Brand Mashup

51:25 - Outro

___

Episode links:

Natalie on LinkedIn - / natalie-marcotullio

Navattic - https://www.navattic.com/

Interactive Demo Platform report - https://www.navattic.com/blog/interac...

___

About our show:

Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry.
With after-hours honesty and playful games, we raise a glass to marketing's past while shaping its future.

About our host:

Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She's also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy.