A viral coefficient is an element in a SaaS product that triggers a network effect among its user base, which leads the product to acquire more customers. And it's fair to say that not all businesses have products that have built-in virality loops in their product. That raises an important question for many SaaS founders-will we ever get to $10 million ARR with a product that has a low viral coefficient? Of course you can, and this blog shows tells why you don't need to depend on virality.