![[Topline #54] Why are more CMOs becoming CROs? Featuring Kathleen Booth](https://main-app-production-public.s3.amazonaws.com/p39ps3qiudpzjdvdnmac1ku78v02)
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[Topline #54] Why are more CMOs becoming CROs? Featuring Kathleen Booth
Kathleen Booth, SVP of Marketing and Growth at Pavilion, joins the podcast to discuss the increasingly popular transition from CMO to CRO. They discuss the importance of marketing/sales alignment, the recent cease and desist letter from 6sense to Adam Robinson of Retention.com, and last week's FTC rule that bans noncompetes nationwide.
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![[Topline #54] Why are more CMOs becoming CROs? Featuring Kathleen Booth](https://main-app-production-public.s3.amazonaws.com/hc1bzdseqd7fsftpuw1uqw9quxyo "[Topline #54] Why are more CMOs becoming CROs? Featuring Kathleen Booth")
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