How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)
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How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)

Strategic partner programs can be a great long-term investment: they can open up new markets, maximize value for your customers, and even create a pathway to acquisition. However, they require some time as you form and strengthen the partner relationships that eventually yield these results. It's important to give strategic partner programs time to grow. One way to help do this is through reasonable, attainable short-term KPIs.

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