Zoë Kelly

Latest Content

Women in SaaS partnerships are (probably) underpaid

Women in SaaS partnerships are (probably) underpaid

Jan 08, 2025

Article

Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short

Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short

Jan 08, 2025

Article

Every Stat We Have That Proves The Value Of Partnerships

Every Stat We Have That Proves The Value Of Partnerships

Jan 08, 2025

Article

Confessions of a GSI: Here's What GSIs Look for in an ISV Partner

Confessions of a GSI: Here's What GSIs Look for in an ISV Partner

Jan 08, 2025

Article

Getting started with Ecosystem-Led Growth: Your first 3 plays

Getting started with Ecosystem-Led Growth: Your first 3 plays

Jan 08, 2025

Article

The Case for a Co-Marketing-First Approach

The Case for a Co-Marketing-First Approach

Jan 08, 2025

Article

The anatomy of a partnership: A partner lead versus a cold lead

The anatomy of a partnership: A partner lead versus a cold lead

Jan 08, 2025

Article

Attn Ex-Salespeople: Here Are Four Ways to Change From a Sales to Partnerships Mindset

Attn Ex-Salespeople: Here Are Four Ways to Change From a Sales to Partnerships Mindset

Oct 23, 2023

Article

A Primer: 3 Things to Lookout for as a Partnership Leader

A Primer: 3 Things to Lookout for as a Partnership Leader

Oct 23, 2023

Article

How to Build Your Agency Partner's Reputation While Protecting Your Own

How to Build Your Agency Partner's Reputation While Protecting Your Own

Oct 23, 2023

Article

Articles

43

Confessions of a GSI: Here's What GSIs Look for in an ISV Partner

Article

Confessions of a GSI: Here's What GSIs Look for in an ISV Partner

Women in SaaS partnerships are (probably) underpaid

Article

Women in SaaS partnerships are (probably) underpaid

Every Stat We Have That Proves The Value Of Partnerships

Article

Every Stat We Have That Proves The Value Of Partnerships

Getting started with Ecosystem-Led Growth: Your first 3 plays

Article

Getting started with Ecosystem-Led Growth: Your first 3 plays

Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short

Article

Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short

The Case for a Co-Marketing-First Approach

Article

The Case for a Co-Marketing-First Approach

The anatomy of a partnership: A partner lead versus a cold lead

Article

The anatomy of a partnership: A partner lead versus a cold lead

18 Partnerships People You Should Follow On LinkedIn In 2022

Article

18 Partnerships People You Should Follow On LinkedIn In 2022

Attn Ex-Salespeople: Here Are Four Ways to Change From a Sales to Partnerships Mindset

Article

Attn Ex-Salespeople: Here Are Four Ways to Change From a Sales to Partnerships Mindset

A Primer: 3 Things to Lookout for as a Partnership Leader

Article

A Primer: 3 Things to Lookout for as a Partnership Leader

Does Partnerships Have a Boredom Problem?

Article

Does Partnerships Have a Boredom Problem?

How to Build Your Agency Partner's Reputation While Protecting Your Own

Article

How to Build Your Agency Partner's Reputation While Protecting Your Own

A Hiring Manager's Guide To Partnerships Roles And Job Titles

Article

A Hiring Manager's Guide To Partnerships Roles And Job Titles

Want To Up Your Integration Game? Adopt A Product Mindset.

Article

Want To Up Your Integration Game? Adopt A Product Mindset.

Every Stat We Have That Proves The Value Of Partnerships and Ecosystem-Led Growth

Article

Every Stat We Have That Proves The Value Of Partnerships and Ecosystem-Led Growth

Just Because It's Partnership Tech Doesn't Mean It's a PRM

Article

Just Because It's Partnership Tech Doesn't Mean It's a PRM

Attn. Women in SaaS Partnerships: You're (Probably) Underpaid

Article

Attn. Women in SaaS Partnerships: You're (Probably) Underpaid

Partnerships 101: Sandboxes (And Why You Should Consider Building One)

Article

Partnerships 101: Sandboxes (And Why You Should Consider Building One)

Partnerships 101: What is a PRM and Should I Use One?

Article

Partnerships 101: What is a PRM and Should I Use One?

The Community Mindset: How Building a Customer Community Empowers Partnerships

Article

The Community Mindset: How Building a Customer Community Empowers Partnerships

Experienced writer, storyteller, and overall communicator. Currently: Santa Cruz, CA

43

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