Zoë Kelly

Partnerships 101: What is Partner Marketing?

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Partnerships 101: What is Partner Marketing?

Want To Up Your Integration Game? Adopt A Product Mindset.

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Want To Up Your Integration Game? Adopt A Product Mindset.

How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)

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How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)

3 Steps To Ensure Partnerships Outperforms Outbound Sales

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3 Steps To Ensure Partnerships Outperforms Outbound Sales

A Primer: 3 Things to Lookout for as a Partnership Leader

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A Primer: 3 Things to Lookout for as a Partnership Leader

Partnerships 101: What is Cross-Selling?

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Partnerships 101: What is Cross-Selling?

The Beginner's Guide to SaaS Tech Partnerships

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The Beginner's Guide to SaaS Tech Partnerships

Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short

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Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short

It's Not Just You. The Four Main Sales Pain Points From 2022 And How To Beat Them

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It's Not Just You. The Four Main Sales Pain Points From 2022 And How To Beat Them

Partnerships 101: What is a PRM and Should I Use One?

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Partnerships 101: What is a PRM and Should I Use One?

Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships

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Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships

14 Things We Learned at Supernode: A Conference for Those Who Grow and Scale Partner Ecosystems

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14 Things We Learned at Supernode: A Conference for Those Who Grow and Scale Partner Ecosystems

From Pitch to Partner-Influenced Revenue: How to Build and Scale a Partner Program in One Year

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From Pitch to Partner-Influenced Revenue: How to Build and Scale a Partner Program in One Year

Confessions Of A GSI: Here's What GSIs Look For In An ISV Partner

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Confessions Of A GSI: Here's What GSIs Look For In An ISV Partner

Sharing Partner Data Used To Be Scary. These New Best Practices Can Help.

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Sharing Partner Data Used To Be Scary. These New Best Practices Can Help.

Every Stat We Have That Proves The Value Of Partnerships and Ecosystem-Led Growth

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Every Stat We Have That Proves The Value Of Partnerships and Ecosystem-Led Growth

The Case for a Co-Marketing-First Approach

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The Case for a Co-Marketing-First Approach

Just Because It's Partnership Tech Doesn't Mean It's a PRM

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Just Because It's Partnership Tech Doesn't Mean It's a PRM

Want to Meet Quota? Befriend Your Partner Team

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Want to Meet Quota? Befriend Your Partner Team

Track Churn and You're 3.6x More Likely to Have Dedicated Budget for Integrations

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Track Churn and You're 3.6x More Likely to Have Dedicated Budget for Integrations

4 Parts Of The Sales Cycle Where Partnerships Can Help

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4 Parts Of The Sales Cycle Where Partnerships Can Help

The Community Mindset: How Building a Customer Community Empowers Partnerships

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The Community Mindset: How Building a Customer Community Empowers Partnerships

A Hiring Manager's Guide To Partnerships Roles And Job Titles

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A Hiring Manager's Guide To Partnerships Roles And Job Titles

The Era of Second-Party Data is Here. Are You Ready?

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The Era of Second-Party Data is Here. Are You Ready?

Attn Ex-Salespeople: Here Are Four Ways to Change From a Sales to Partnerships Mindset

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Attn Ex-Salespeople: Here Are Four Ways to Change From a Sales to Partnerships Mindset

Does Partnerships Have a Boredom Problem?

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Does Partnerships Have a Boredom Problem?

Partnerships 101: Sandboxes (And Why You Should Consider Building One)

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Partnerships 101: Sandboxes (And Why You Should Consider Building One)

Getting Started with Ecosystem-Led Growth: Your First 3 Plays

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Getting Started with Ecosystem-Led Growth: Your First 3 Plays

The Anatomy Of A Partnership: A Partner Lead Versus A Cold Lead

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The Anatomy Of A Partnership: A Partner Lead Versus A Cold Lead

SaaS Reseller Partnerships: What They Are & How They Work

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SaaS Reseller Partnerships: What They Are & How They Work

A Lack of GTM Support for ELG Could Cost You Millions in Revenue

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A Lack of GTM Support for ELG Could Cost You Millions in Revenue

Hit the Ground Running in Tech Partnerships (Plus: a 30-60-90 Template for New Hires)

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Hit the Ground Running in Tech Partnerships (Plus: a 30-60-90 Template for New Hires)

Navigating Partnership Ecosystems: Channel, Tech, & Strategic

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Navigating Partnership Ecosystems: Channel, Tech, & Strategic

Partnerships 101: What is a Partner Ecosystem Platform?

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Partnerships 101: What is a Partner Ecosystem Platform?

The Ideal Second Sales Call Includes a Partner. Yes, Really.

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The Ideal Second Sales Call Includes a Partner. Yes, Really.

How to Build Your Agency Partner's Reputation While Protecting Your Own

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How to Build Your Agency Partner's Reputation While Protecting Your Own

How to Properly Leverage a Rebrand To Expand Your Ecosystem

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How to Properly Leverage a Rebrand To Expand Your Ecosystem

18 Partnerships People You Should Follow On LinkedIn In 2022

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18 Partnerships People You Should Follow On LinkedIn In 2022

Attn. Women in SaaS Partnerships: You're (Probably) Underpaid

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Attn. Women in SaaS Partnerships: You're (Probably) Underpaid