Between 2021 and 2022, companies with 500 to 999 employees reduced their partner-influenced targets by $4M a year. Partnership teams that received more GTM alignment maintained or increased their targets, while those that didn't lost out. Below, we're sharing how a lack of GTM alignment impedes partner-influenced revenue (potentially costing millions) and how you can get buy-in from your sales, marketing, product, and customer success teams.