Ready to join the LinkedIn conversation? Learn to use your expertise, LinkedIn features, and other tools to track down the latest trends and grow your network.

Let's build a more intentional and human LinkedIn strategy in 2025 by leaving behind empty hooks and meaningless fluff. We'll go deep into this topic in our two-part series: Conversation, Content, and Connection: Using Trends to Build a More Authentic LinkedIn Strategy; where we'll cover:
- Conversation: Learn how to discover trending topics on LinkedIn and beyond to open authentic conversations with your peers and prospects.
- Content: Join the conversation with comments, original thought leadership posts, and integrated marketing content.
- Connection: Use those trending topics and content to engage your audience and grow your network and customer base.

So, in this piece, we start with conversation by helping you learn what your customers are talking about and forever solve the 'what should we post' dilemma.

Produced for our client, Expandi.