Alexa Grabell is the Co-Founder and CEO of Pocus. Pocus is mission control for your pipeline. Pocus brings together product usage and other intent signals (customer, community, marketing data) to surface top leads, enabling reps to act fast. Alexa's passion for democratizing data for go-to-market teams began when she led sales strategy & operations at Dataminr, where she built internal solutions to power sales teams with data.

What You Will Learn:

The evolving landscape of go-to-market strategies, including the concept of Go-to-Market 5.0.The significance of shifting from traditional 'predictable revenue engines' to data-driven, personalized, and intention-focused go-to-market strategies to enhance sales effectiveness.The critical role that data plays in tailoring sales approaches, and how certain companies have successfully implemented these strategies to achieve remarkable growth.The importance of incorporating automation and artificial intelligence in sales processes to increase efficiency and relevance in customer interactions.Strategies for fostering a strong, values-based company culture that supports innovative go-to-market strategies and empowers decision-making grounded in both data and intuition.Insightful advice on the initial hiring of salespeople, emphasizing the need for alignment with the company's culture and go-to-market vision.